Applications such as
voice-activated dialing,
voice portals, handsfree
conferencing, and others
are not a panacea. They
won't fully support a
crippled industry. They
will, however, help it to
regain its feet.
The hallmark of wireless
communications to date
has been constant
technological evolution.
First there were analog
technologies such as AMPS
and NMT, then came the
transition to digital
with GSM - which in turn
is evolving with
technologies such as
GPRS.
Europe is seeing a new
order coming to fruition
as the Net we know begins
to detach itself from the
PC and migrate to the
mobile world. With this
migration, developers are
faced with new trials,
and marketers, with fresh
challenges. What they
share is the lack of
common standards around
the globe and even on
your doorstep.
A new term is creeping
into our vocabulary, one
that encompasses
Americans' love for their
vehicles and their desire
to take advantage of
every idle moment that
occurs throughout the
day. The term is
telematics: the ability
to provide wireless,
built-in computer
functionality inside
vehicles.
Many blame WAP, a lack of
3G bandwidth, or both,
for the m-commerce woes
we've all experienced or
heard about. But what
every consumer wants,
sooner or later, every
consumer gets. In this
case, some of us may be
getting a truly
user-friendly m-commerce
solution as soon as this
fall.
Connecting to the
Internet - from wherever
you are - may finally be
just around the corner. I
want to be up-front about
this article on the
Wireless Ventures
Conference and Boingo
Wireless. It is
unabashedly positive; a
puff piece for wireless
networks. Why? 'Cause I
can't help myself!
Return of the Netheads.
It's not the title of a
big-budget horror movie.
It's a recent VC trend:
large investments in
wireless startups led by
proven winners from the
world of IP (Internet
Protocol) networking.
It was another lively
month here in Tokyo.
First KDDI, Japan's
second largest telecoms
group, forecast that
group net profits would
more than triple to $384
million thanks to
restructuring and a boost
from its 3G mobile phone
service.
What wireless aficionados
really want are devices
that work like they have
an Energizer Bunny
inside, preferably on
steroids. We want them to
keep going and
going...but they don't.
Enter the Los Alamos
National Labs, where
scientists are going
beyond Wi-Fi and radio
frequency technology,
thanks to a technique
called 'modulated
reflectance.' The bonus
of such an approach is
that it dramatically
reduces the demand on
your device's battery.
A secure mobile payment
system is essential if
m-commerce is to reach
its potential. The
most-popular method used
credit cards has
failed in this area, and
fallen prey to
astronomical levels of
fraud and theft. Now,
Paybox, a relatively new
company with an
authorization system that
tracks transactions every
step of the way, is
taking on players such as
Visa, MasterCard, and
American Express.
Wireless data
communications is a
fascinating technology.
The idea that a clean
digital signal can be
extracted from the analog
soup of RF communications
is audacious in concept
and even more so in the
implementations that are
either currently
available or being
planned for the next few
years. Given all of this,
why is it that no one
seems capable of making
any money on it?
While 3G crawls forward
without any sign of
speeding up its
deployment in Europe,
companies such as NTT and
British Telecom are
quietly escalating their
Wireless LAN plans.
Although 802.11b, or
Wi-Fi as it's commonly
known, has been around
for awhile, it has always
seemed to be the poor
cousin to other
technologies such as
Bluetooth.
For many application
developers, the fastest,
easiest way to introduce
a mobile solution was to
'chop down' an existing
Web-based application.
Users that had a device
with a browser could then
access the applications.
However, because the
resulting applications
were not designed for the
navigation capabilities
of a mobile device or the
smaller bandwidth, the
user experience suffered.
These problems can be
solved by using a thick
client instead of a thin
client.
No need to do everything
at once. Start out small
if you wish, and see what
works best. There are two
approaches to getting
started. One is to do a
strategic plan and
rollout for the entire
enterprise. The other is
to begin with a limited
pilot in which a single
business area is
mobilized. One thing is
sure though. Businesses
that begin wireless
implementation now will
reap the benefits sooner
than their competitors.
In Japan, not all the
low-hanging fruit has
been picked it looks
like there's still lots
of room for the Big D
competitors to grab
increased market share,
for an additional
reordering of market
share holdings, and for
overall growth in the
national subscriber base.
As you've probably heard
all too often by now,
banner ads are a bust.
With average
click-through rates below
1% across the Web,
advertisers have been
turning to other ways to
reach out with their
messages. I don't know
about you, but I never
remember banner ads or
anything about the
advertiser, even minutes
after seeing them. I'm
much more likely to pay
attention on a site
devoted to a specific
interest of mine.
'Empowering people
through great software
anytime, anyplace, and on
any device' is
Microsoft's vision.
Literally. Long accused
of using its dominant
position in the desktop
software market to repel
innovative competitors,
some are wary of
Microsoft's ventures in
the mobile industry
perhaps suggesting that
the company's true vision
is to be 'everywhere on
every device.'
It could help improve the
safety of vessels at sea.
It could help with
fighting terrorism. Doug
Cline is a man with a
mission: to introduce
wireless vessel tracking
to the maritime world.
Here WBT talks to Cline
and his associates on the
Foresight Project and
learns that, while it may
seem pretty
straightforward
technically, there are
major political
roadblocks ahead.
Here's how system
provisioning can provide
a way for carriers and
device manufacturers to
introduce new
capabilities for handsets
after they've been
deployed in the field,
ensuring the most
up-to-date services
without incurring high
costs.
When it's a camera. SMS
or text messaging has
been one of the all-time
great legacies in terms
of consumer adoption of a
new technology. With the
advent of the first MMS
(multimedia messaging)
services launched
recently in Europe, many
are saying that MMS will
follow the same trend.
But will it?
Today, computers go
everywhere with us. We
port laptops, handhelds,
and BlackBerry devices
for every purpose from
remote teleworking to
anytime, anywhere
e-mailing. As long as the
device does its job, we
don't gripe.
Portable POS has all the
trappings of a great
idea. Developers say all
the pieces are in place
to make it an affordable,
customer
serviceenhancing
solution for many types
of retailers. Here are
some of the benefits
early adopters are
ringing up.
Planning to offer
enterprise access to PDA
or smart phone devices
via the Web? Read this
article to learn what is
available in the mobile
browser arena.
'HAVE IT YOUR WAY' the
hallmark of Burger King
Corporation sounds like
a simple promise. But the
ongoing measures that the
fast food chain takes to
ensure that customers
receive what they want
just the way they want it
are far from simple. An
external handheld device
is the newest solution.
The biggest news in Tokyo
this month is the ongoing
3G pummeling being
delivered to Japan's
900-lb gorilla NTT DoCoMo
by perennial No. 2
carrier KDDI. With the
June 30 announcement that
KDDI's CDMA2000 1X 3G
system had amassed
1,151,300 subscribers
against DoCoMo's 114,500
(for that carrier's
W-CDMA 3G system), KDDI
has taken an early and
seemingly unbeatable lead
in Japan's 3G race.
Telematics - the marriage
of cellular wireless
technology and Global
Positioning System (GPS)
satellite location - gave
birth to a plethora of
new services that provide
automobile drivers with
added safety, security,
and convenience.
Mercedes-Benz was an
early proponent, and as
it continues to take a
leading role, the company
faces the many
challenges of trying to
keep pace with rapidly
changing technologies.
Rather than technology
preceding demand (as is
often the case), in
mobile services, the
technology is trying hard
to catch up with demand.
Innovative companies that
have already developed
mobile services based on
simple technology such as
SMS are taking an early
advantage in the huge
mobile services market.
There are opportunities
within all organizations
to create successes with
m-business.
Anytime, anywhere calling
sounds great, but until
voice quality is
improved, and background
noise minimized, mobile
users will not want to
stay 'on the line.' The
promise has seemed
simple: mobile phone
subscribers should be
able to make or take
calls anytime, anywhere.
That's the promise
wireless service
providers have been
making for years.
Unfortunately, they're
only addressing one part
of the equation -
network coverage.
PepsiAmericas
significantly changed the
way it does business by
moving from a direct
store delivery to a
pre-sell model for its
sales and delivery
functions. Wireless
handheld computers made
the transition
successful. When you
walk into your local
convenience store, do you
take it for granted that
your favorite beverage is
going to be on the shelf?
As you make your way to
the refrigerated section,
do you ever stop to
think about the
technology that helped
get it there? Yes,
technology, particularly
wireless handheld
computers, plays a large
role in assuring that
your favorite drink is
always in stock.
Managing a fleet of
service technicians can
be a challenging task.
But with the help of
reliable technology and
recent innovations in
wireless communications,
I've learned that
everyday processes can
be refined and improved
to eliminate certain
inefficiencies.
There's a lot of talk
today about the potential
of mobile and wireless
technology. Somewhere
between the hype and the
naysaying lies the
truth. While you cannot
yet watch a movie on your
mobile phone, many
companies are harnessing
the power of mobile
technology to reap
significant rewards.
Don't let the mobile
application revolution
pass you by.
Seeing, hearing, touching
- as multimodality grabs
hold, users of mobile
applications worldwide
will reap the benefits -
and so will mobile
operators. Mobile
applications - whether
Web or voice - are still
struggling to make
inroads with the majority
of mobile subscribers,
both enterprise and
consumer. Surely there
have been moderate
successes, but the
promise of mobile access
to enhanced services and
applications has not yet
been fully realized.
AT&T Wireless is due to
start selling
Java-enabled handsets
this month and, if
service planners at
Redmond headquarters are
smart, they'll take a
note or two from the
'i-Appli' Java ecosystem
created by investor NTT
DoCoMo in Japan. Here,
Java has become a major
success story, and
carriers (Java has also
been deployed by KDDI and
J-Phone/Vodafone) are
smiling all the way to
the bank.
Nextel is building on its
industrial voice service
success with a broad
professional data service
that features 30 new J2ME
applications, with 20
more in the works.
Starting with several
choice partnerships and
customers old and new, it
is now set up to deliver
tailored mobile data
solutions.
Incucomm Consulting,
located in Richardson,
Texas, has recently
completed comprehensive
market research on mobile
enterprise solutions. The
results show that
enterprise customers
expect to greatly expand
their spending for
mobility, but want to see
some very specific
features as well as
tangible, trackable
financial benefits. In
contrast to general IT
purchasing expectations,
in which about 50% of
firms report spending
plans that will keep
budgets flat, down from
20022003, mobility
solutions showed growth
in every area tested.
Incucomm's market
research shows that 83%
of enterprise IT buyers
plan deployment of mobile
enterprise solutions for
logistics, service, and
sales.
My first encounter with a
microcomputer was
thrilling. I didn't know
about 'disruptive
technology' yet (it was
1979), but it certainly
changed my life. I
dreamed of carrying a
computer around with me
all the time. The same
thing happened the first
time I saw a Web browser.
More recently, the day I
finally got a Wi-Fi
connection to work, I
wandered around yelling,
'Look at this!'
It's been around for
years: a rumor that Apple
is going to revolutionize
the market with a radical
new smartphone. A recent
New York Times article
sparked a new round of
discussion on the issue
but is there really
anything behind the
rumor? Back in
August, a New York Times
article entitled,
'Apple's Chief in the
Risky Land of the
Handhelds' sparked a new
round of speculation on
an age-old rumor. Citing
a range of factors, from
Apple's ongoing software
agreement with Pixo,
Inc., to features in the
newest Macintosh
operating system, the
article suggested that
the company may be
developing an
Apple-branded phone/PDA,
or smartphone, dubbed the
'iPhone.'
In some countries in
today's wireless world,
there are operators who
are able only to gaze
into the distant future,
dreaming of the day
they'll be able to profit
from advanced high-speed
mobile services.
Elsewhere, operators in
countries such as Korea
and Japan are blazing
ahead. What can we learn
from these countries?
The technology is in
place to make wireless
iTV happen today. If we
provide real value to the
end consumer, and the
carriers and networks
recognize each other's
value and allow each to
profit, we can do it.
Full of promise,
benefits, and potential
profits, mobile commerce
is capable of becoming a
$21 billion industry by
2004, according to
leading analyst firm IDC.
Several key marketplace
infrastructure components
are already in place to
jumpstart that growth.