While there have been
signs of corporate IT
backlash resulting from
the shortcomings of early
implementations of the
wireless Internet, there
are also signs that it is
becoming a useful tool
for communicating with
'mobile workforces,' and
will be a competitive
necessity for businesses
in the near future.
Last year, I was telling
Wireless Business &
Technology (volume 1,
issue 1) readers that
poor usability was
keeping a great
technology (WAP) from
taking off. At the same
time, things were
changing, so I encouraged
developers to keep
treading that WAP path.
One year later, it's time
to look at the WAP
landscape again, draw
some conclusions, and
show you a new product
that will blow your mind.
It's not a question of
whether wireless
advertising is coming to
the U.S. market, but
whether consumers will be
too unhappy with privacy
issues to see the value
The slow death of
Metricom threw their
customers for a loop.
Here was a company that
provided a unique
service, yet burned
through a billion
dollars, and is now
seemingly missed by all.
Denver-based Aerie
Networks recently bought
most of the key Ricochet
assets for a mere $8.25
million during bankrupcy
court proceedings. What
went wrong? Here,
leading voices from the
industry give their take
on why a great product
wasn't enough... and what
the future holds for
investments in the mobile
Internet space.
Japanese people seem to
be constantly on their
mobile phones. However,
they are using their
handsets more for text
messaging and surfing
these days than for
talking.
The high-tech sector has
been an integral part of
life in San Diego for
many years now, but local
schools haven't always
shared in the industry's
advances. The San Diego
County Office of
Education is working to
change that with a
countywide initiative to
dramatically increase the
use of technology in
schools, putting wireless
tablet PCs in every
classroom by the
2003-2004 school year.
Wireless games are
expected to generate
revenues of $4.4 billion
by 2006, a revised
prediction after Ovum had
questioned Datamonitor's
initial prediction of a
mobile games market worth
over $16 billion.
Datamonitor's earlier
prediction, first
revealed at ECTS 2000,
was one of the catalysts
of the hype surrounding
the wireless gaming
market. Ovum claimed that
the predictions made by
Datamonitor are overrated
and that consumers will
be willing to pay for
wireless games only when
they perceive value.
There have been no
eye-catching marketing
events or even any
anecdotal evidence to
suggest that NTT DoCoMo's
FOMA - the world's first
third-generation wideband
CDMA service - is yet on
its way to becoming a
Japanese social
phenomenon to rival the
once sensational i-mode,
DoCoMo's existing mobile
Internet service.
Is the cap lift equally
capable of improving QoS
and making carriers more
profitable? Or only the
latter? Unfortunately, we
may not know until the
smoke clears whether the
consumers, the carriers,
or both are the winners.
On November 8, 2001, the
FCC began a gradual lift
of the spectrum cap for
mobile radio frequency
(inclusive of cellular
PCS).
Some people think outdoor
ads clutter the
landscape. I couldn't
help but notice the vast
array of billboards for
dot-com companies along
California's Highway 101
a few years ago. I didn't
mind them, but then
again, I was into the
whole dot-com thing. Now
most of them have been
replaced by other
offerings. While it could
be argued that there is
too much outdoor
advertising today, it can
be highly effective when
combined with other
marketing avenues. Who
would have thought a few
years ago that billboards
and wireless could have
anything in common?
The wireless Internet has
become a way of life for
Japanese consumers. What
will it take to create a
similar experience for
North American users? NTT
SOFT thinks they have the
answer and they have set
up an ambitious plan to
achieve their goals. Over
the past decade, NTT's
wireless division, NTT
DoCoMo, has developed the
mobile communications
technology that has given
Japanese consumers access
to more than 40,000
Internet sites as well as
more traditional online
services.
You feel like an
emasculated geek; you
have to feel that low
when you get off the
plane in Hong Kong or
London or Cape Town and
suddenly, your wireless
devices do not work. They
just sit in your pockets,
useless, and bigger than
the loss of any cool, is
that you are simply out
of touch, unreachable.
Big deals may be pending
- clients may be
screeching for attention
- but none of this will
come your way because the
probability is enormous
that, abroad, your
wireless devices are so
much inert plastic.
Just before the clock ran
out on a disastrous year
for wireless Internet
investments, a
$15-million wager was
placed on the near-term
wireless future - in the
name of Santa Monica, CA
startup Boingo Wireless.
By this time next year
many of you will be
Boingo subscribers,
accessing the Internet at
multimegabit speeds from
your laptops, from
thousands of hot spot
locations in airports,
coffee shops, and public
gathering places all
across the country.
Even before the present
wireless boom, the field
of wearable computers was
developing rapidly. Now
it's poised to explode
into the marketplace of
unwired must-have
technology, with
companies such as Levi
Strauss already offering
a line of jackets that
incorporate a hidden MP3
player and mobile phone
connected to a remote
control and microphone in
the collar. Although
other technologies must
continue to evolve in
order to enable true
pervasive computing,
wearable devices clearly
bring with them the
greatest amount of value
and are likely the final
piece of the puzzle.
Launched in October,
DoCoMo's 3G FOMA service
signed up only 30,000
subscribers in its first
three months. There's no
guarantee that 3G will be
a success to rival
i-mode, or even catch on
in a significant way.
According to Yoshinori
Uda, NTT DoCoMo's EVP,
the Japanese pioneer of
the world's first
third-generation W-CDMA
mobile phone service may
not meet their target of
150,000 subscribers by
the end of this coming
March.
Worldwide wireless
broadband connectivity is
spreading around the
globe. What technologies
are taking us there? How
close are we? What are
the obstacles? Robert
Hoskins, director of the
Broadband Wireless
Alliance (BWA), describes
three network
environments that help
define the three
available wireless
connectivity types.
'Think about it more as
PANs, LANs, and WANs,' he
says, 'Personal Area
Networks, Local Area
Networks, and Wide Area
Networks. All of these
can be either fixed or
mobile networks. You
sacrifice bandwidth for
mobility.'
The explosion of devices,
markup languages, and
platforms in the mobile
application arena has
developers pulling their
hair out. Trying to have
a separate application
for every language is
hard enough - but even
then, the application
still needs to be
optimized for different
devices. Developing and
maintaining multiple
applications typically
becomes extremely
costly...and still ends
up restricting users'
choices.
The guest in room 542 is
upset and loudly
demanding the manager.
For most hotel managers,
that means scrambling to
get whatever details are
available from the
operator who took the
call and hightailing it
to the fifth floor. But
at the Radisson Hotel in
Minneapolis, general
manager Jim Callaghan can
fire up his Compaq iPaq
while en route and check
out the guest's name,
length of stay, payment
status, and other
details. 'You can be that
much more prepared,'
Callaghan observes.
The restrictions placed
on the use of wireless
devices within hospitals
didn't stop this company
from deploying a handheld
system that would address
the leading contributors
to escalating health care
costs and accidental
patient deaths: lack of
secure access to clinical
data and inability to
document and reduce
adverse drug reactions
and medical errors.
Mobile operators are in a
precarious position.
Airtime revenue is
decreasing faster than
fixed costs, and
competitors are
multiplying. Not only is
there high overhead for
customer acquisition, but
retention costs are also
increasing. Mobile
operators need to act now
to ensure that they can
derive the incremental
revenue streams they need
to survive.
At the end of December
2001, 30-billion SMS
messages a month were
being sent on GSM
networks around the
world. Not bad for a
technology that was meant
for a corporate market.
The explosive growth of
SMS, especially in
Europe, can be attributed
to many factors. But let
me state the obvious.
It's easy to use and you
don't have to talk to
someone! All this from a
voice-based device - go
figure!
Navigating the
overwhelming choices in
wireless/mobile hardware
and software technology
requires mastery of the
various issues; only then
can you get on with
development of a wireless
software application for
a PDA. With the
relentless coverage of
military action in
Afghanistan and the
occasional media touting
of 'all weather capable'
platforms, many readers
may be surprised to learn
that the weather can and
does adversely impact
nearly every military
weapon system and
operation (including
personnel). Low cloud
cover, freezing
precipitation, and severe
windchill are just
several of the weather
conditions that can lower
the probability of
successfully completing a
mission.
DoCoMo's share price has
fallen 33% since a new
share issue a year
ago...but will cheaper
shares attract new
capital to the Japanese
mobile giant? And just
how safe is Vodafone's
investment in JAPAN
TELECOM? January 2002
ended with NTT DoCoMo's
confirmation of their
plans to list in New York
and London in March. The
mobile phone operator
also announced a
five-for-one share split
aimed at increasing
liquidity and raising
their attractiveness to
retail shareholders.
DoCoMo, which has
invested about $13.4
billion in overseas
partners, hopes to raise
their international
profile through the
listings and increase
their financing options
to support their growing
global operations. The
company had originally
aimed to list overseas
last September, but poor
market conditions, a
planned write-down of
their investment in KPN
Mobile, and delays in
preparing computer
systems forced them to
push back their listings.
In a recent interview,
Jeff Goldman spoke with
Dan Mattox of the Walt
Disney World Resort's
Information Services
department, and found
there's a lot more
wireless behind Mickey
Mouse than you might
expect.
From the development of
the first wireless
package tracking system
in the transportation
industry more than 20
years ago to today's
cutting- edge
technologies such as
Bluetooth and 802.11,
FedEx continues to rely
on wireless solutions to
enhance delivery and
improve customer service.
Traditionally a consumer
player, VoiceStream is
shifting its focus toward
the enterprise with new
sales approaches,
devices, and data
applications. It used to
be that the only time you
heard anything about
VoiceStream, it was
through the company's
spokeswoman, Jamie Lee
Curtis.
Until recently, the
mobile marketing industry
was too embryonic to be
noticed. Its explosive
growth in Europe over the
past nine months has now
shown SMS-based marketers
that they have a
fantastic opportunity to
talk to their prospects
and bases on a one-to-one
basis.
Mobile convergence will
remain 'the engineer's
dream and the
businessman's failure'
until companies learn and
master the four
fundamentals that are
currently shaping the
market landscape. Here
the president and CEO of
PCIA, Jay Kitchen,
examines all four of
them.
It has been a busy month
here in Tokyo. Early on,
KDDI, Japan's
second-largest telecoms
group, said it aimed to
ship 7 million advanced
service 3G handsets, thus
considerably intensifying
competition over advanced
third-generation mobile
phone services.
You don't hear much about
the Tauzin-Dingell
Telecom Bill, unless
you're in Washington, DC,
or in the camp of either
the CLECs (Competitive
Local Exchange Carriers)
who oppose it or the
ILECs (Incumbent Local
Exchange Carriers) who we
might assume all but
wrote it. But
Tauzin-Dingell (now in
the Senate) would allow
the Baby Bells to keep
their legacy networks and
any of their new
broadband infrastructure
developments to
themselves. It would gut
the Telecom Reform Act
(TRA) of 1996. It could
raise prices on all
telecom services; it
could be the end of some
CLECs.
Mobile VPN technology
offers enterprises a
mature, proven solution
for providing secure,
private access to remote
users of enterprise
resources. This article
provides an overview of
what's available for
immediate deployment.
Traditionally, school
districts have been late
adopters rather than
pioneers of technology.
The New Brunswick (New
Jersey) School District,
though, stepped into the
technology fray in a big
way when it recently
built its own wireless
network in order to
loosen the captive hold
the phone company held
over its 13-site
operation.
Every month, more and
more Americans are able
to enjoy the benefits of
broadband Internet access
through technologies such
as DSL and cable modems.
However, outside of the
nation's cities and
suburbs, access to these
types of broadband
networks isn't always
possible. Thanks to an
easily deployable
wireless broadband
solution, one rural
county has been able to
bring high-speed data
services to local
businesses and residents
for a fraction of the
cost of other broadband
technologies.
Many different companies,
from PC and white goods
manufacturers to telecom
and consumer electronics
firms, have started to
develop and market
products for the home
automation market. A
report on connected home
services, by Cahners
In-Stat Group, estimates
the U.S. market will
multiply by over 27 times
the 1999 figures by 2004.
Technologies within the
home, such as broadband,
Bluetooth, Wireless LAN,
and HomeRF, will help
fuel this growth. Orange
is already exploring
technologies and working
with a number of
different companies to
turn ideas into reality.
But in this newly
emerging market, it will
be interesting to see
which way the trends will
go.
In every market there
will be winners and
losers. This is
especially true for
early-stage
'experimental' industries
such as wireless. Those
companies brave enough to
jump in early pave the
way for lasting business
models. I loved hearing
about new dot-com
business models - even if
some didn't quite add up
- just as I now follow
innovative wireless
capabilities.
The year 2001 witnessed
significant progress in
the development of
applications for mobile
data. Advertisements now
tell consumers they can
get driving directions,
manage personal
information, access
enterprise applications,
and even receive video
clips on their mobile
devices. The mobile
Internet appears poised
for takeoff, but economic
lessons learned from its
desktop predecessor will
determine its ultimate
success.
Keeping up with the
whirlwind of new
technologies and products
can be an overwhelming
proposition, to say the
least. In order to keep
my head spinning faster
than an electron, I
decided the Java Message
Service was the next
'have to know'
technology. Late at
night, over many cups of
coffee, I would glue my
browser to the Sun
Microsystems Web site and
follow their JMS
tutorial. For many
nights, until dawn, I
would write simple JMS
applications that proved
to be as shaky as the
hands that wrote them.
Then I discovered AshnaMQ
from Ashnasoft
Corporation.
Mobile-phone handset
sales in Japan fell 2.4%
last year to 40.6
million units according
to Gartner, the private
research firm. The news
coincided with NTT
DoCoMo's warning that it
expected a 30% decline
in new subscriptions this
year. The slowdown in
growth stems from a lack
of attractive new
handsets and services
that encourage users to
replace their existing
handsets. J-Phone has
also reacted to the
decline.
Will 2002 finally be the
year when wireless lives
up to the hype
surrounding it? Many
industry insiders think
so. Read on for an
analysis of the 10 areas
that hold the most
promise. 3G
Data E911
Wi-Fi Machine
to Machine Smart
Phones Java
Always-on GPRS
Connections GSM
Bluetooth Face it:
for five years - or has
it been ten? - every
wireless year began with
great, bold, exciting
forecasts and, just as
surely, every year ended
with dashed expectations.
This is as undeniable as
the fact that today's
cellphone carriers and
manufacturers are
limping, financially
maimed shadows of the
powerhouses they were
just a few years ago. But
guess what: this may
still be the year when,
finally, we see those
big, transformational
changes that pump new
excitement into wireless.
Because data cable runs
are costly and disruptive
in industrial settings,
wireless alternatives,
especially wireless
Ethernet, are rapidly
growing in popularity. As
is often the case with
new technology
applications, there is a
wide range of wireless
Ethernet implementations
on the market. Some are
standards-based, some
proprietary; all offer
varying degrees of
appropriateness to these
environments.