Depending on your perspective, SOA and virtualization are either synergistic or threaten increased complexity. This session will explain how implementing the right network architecture can make the most of both, promoting agility and reducing complexity. “Service virtualization” takes functionality that is common across applications and generalizes and leverages it across the business. Capabilities like multicast, encryption, load balancing and data caching – traditionally applications on dedicated servers – have migrated into the network, where they can be virtualized and shared by multiple applications delivered to end users across multiple devices. Attendees will learn how the right network architecture can support strategies like Web 2.0 and SOA, and how the network can reduce complexity and management costs, enhance system resiliency and flexibility, and improve usage and efficiency of networked assets and applications.

Sponsor SOA World Conference & Expo
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Speaker Bio: Chris Wiborg helps drive understanding and adoption of Cisco’s Service-Oriented Network Architecture (SONA), with broad practical experience derived from more than 13 years as a practitioner in the IT and applications world. Most recently, Chris worked within Cisco’s Applications-Oriented Networking team where he was a key contributor to initial AON product concepts, developed vertical solution architectures and established key strategic partnerships.

SYS-CON’s SOAWorld Conference & Expo
Sponsors and Exhibitors
SYS-CON's SOAWorld Conference & Expo events are sponsored by the world's leading SOA technology providers, including:

• DataDirect (Diamond Sponsor)
• Intel (Platinum Sponsor)
• Red Hat (Platinum Sponsor)
• JBoss/Freedom OSS (Platinum Sponsor)
• Green Hills Software (Platinum Sponsor)
• Fujitsu (Gold Sponsor)
• Novell / Platespin (Gold Sponsor)
• Ceedo (Gold Sponsor)
• Software AG (Gold Sponsor)
• 3PAR (Silver Sponsor)
• APC (Silver Sponsor)
• Certeon (Silver Sponsor)
• Web Age Solutions (Silver Sponsor)
• WSO2 (Silver Sponsor)
• Stoneware (Silver Sponsor)
• AppStream Now Part of Symantec (Expo Sponsor)
• Astaro (Expo Sponsor)
• Composite Software (Expo Sponsor)
• Grid Dynamics (Expo Sponsor)
• InstallFree (Expo Sponsor)
• Nastel (Expo Sponsor)
• Managed Methods (Expo Sponsor)
• Farata Systems (Expo Sponsor)
• Splunk (Expo Sponsor)
• Xsigo Systems (ExpoSponsor)
• DataSynapse (Expo Sponsor)
• Mellanox Technologies (Expo Sponsor)
• Marathon Technologies (Expo Sponsor)
• MQ Software (Expo Sponsor)
• RingCube (Expo Sponsor)
• Reflex Security (Expo Sponsor)
• Skytap (Expo Sponsor)
• Layer 7 Technologies (Expo Sponsor)

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

13th International SOAWorld Conference & Expo 2008 - East
June 23-24, 2008, New York City (www.soaworld2008.com)

14th International SOAWorld Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (www.soaworld2008.com)

15th International SOAWorld Conference & Expo 2009 - Europe
January 26-27, 2009, London, England

The Most Distinguished SOA Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “13^th International SOAWorld Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Alan Chhabra (Egenera), Andi Mann (Enterprise Management Associates), Andrew Conte (APC), Andy Astor (EnterpriseDB), Ariel Cohen (Xsigo Systems), Bill O’Connell (IBM), Bill Scarborough (VMware), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Brian Martin (IBM), Brian Stevens (Red Hat), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), Chris Wiborg (Cisco), David Kleidermacher (Green Hills Software), Donato Buccella (Certeon), Dror Gill (Ceedo), Eric Newcomer (IONA), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Glen Daniels (WSO2), Gordon Hunt (Real-Time Innovations), Gregory Brail (Sonoa Systems), Greg Lyon (Egenera), Harry Petty (Brocade), Hezi Moore (Reflex Security), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Jerry Melnick (Marathon Technologies), Joe McKendrick (WebServices.org), Johan Nordin (Volvofinans), John Goodson (DataDirect), John Senor (iWay Software), John Stetic (PlateSpin/Novell), JP Morgenthal (Avorcor), Julian Weinstock (Desktone), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kurt Daniel (Parallels), Kurt Ziegler (SIMtone), Kyle Gabhart (Web Age Solutions), Maneesh Jain (3PAR), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Max Waxman (EMC), Max Yankelevic (Freedom OSS), Michael Carey Ph.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Parviz Peiravi (Intel), Paul Lipton (CA), Paul Vasquez (VMware), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Prasad Rampalli (Intel), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Rick German (Stoneware), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stefanos Damianakis (Netrics), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems).