Citrix announced that the demand for its application delivery infrastructure in the Pacific region (Asia Pacific including Japan) is fast growing as more businesses are seeking a dynamic and flexible way of delivering applications and desktops to users anytime, anywhere.   

As one of the fastest growing geographies with 28 percent year-on-year growth in the first quarter of 2008, Citrix in the Pacific has a strong installed base of 33,000 customers, representing 18 percent year-on-year growth in new customers acquired in the year 2007.  

Customers who have invested in Citrix application delivery infrastructure solutions to address their business concerns and stay ahead of the competition include China Mobile, Huawei Technologies, Mahindra and Mahindra Finance, Newswire 18, Cathay Pacific, NTT Communications, American International Underwriters, Samsung Construction, Australian Customs Service and Marlborough Boys College.

“Our strong growth in the Pacific region is driven largely by today’s fast-paced business environment involving an ever increasing number of mobile workers, computing locations, applications and changing user scenarios,” said Dennis Rose, Vice President, Pacific, Citrix Systems. “By offering the industry’s most comprehensive portfolio of application delivery infrastructure solutions featuring a broad range of world-class products that extend from the data center to the desktop, Citrix is delivering compelling business value to its customers including maximizing their investments by extending the life of desktops and mobile devices.”

“Citrix has a strong history of innovation and prides itself in predicting and staying ahead of industry trends. In line with our vision for application delivery infrastructure, for the next phase of our growth, we are committing ourselves to transforming the static data centers into dynamic delivery centers and enabling ‘green’ initiatives through end-to-end virtualization technology,” he added.   

Today, energy efficiency in the data center and on the desk is a concern for busineses.

The key to any effective response to these challenges is to be able to increase and maintain the capacity of IT infrastructure, while reducing its energy consumption and saving costs. According to IDC’s Asia/Pacific Green Poll conducted in January 2008, approximately 47 percent of organizations in Asia Pacific including Japan will be formally assessing their data centers with the goal of reducing power consumption in the coming year. Furthermore, more than half of the Asia Pacific IT Executives surveyed across Singapore, China, Hong Kong, Taiwan, India, Japan, Australia and New Zealand stated that buying priorities in terms of ‘Green’ technologies would focus on server and storage virtualization technologies, as well as more energy efficient servers and PCs over the next 12 months.

By consolidating or offloading server workloads in the data center and reducing the energy consumption of user devices in the office, Citrix solutions effectively address these requirements and enable organizations in any industry to “go green”. Moving forward, Citrix aims to sustain its strong growth momentum in Pacific through two flagship products from the Citrix Delivery Center product family that support and deliver on the “green” promise: Citrix NetScaler MPX Web application delivery appliances and the Citrix XenDesktop.

The other prime products from the Citrix Delivery Center product family that will be driving growth in Pacific include Citrix XenServer, Citrix XenApp and the recently announced Citrix Branch Repeater.