Apatar announced the CDYNE Phone Verification connector for the Apatar Open Source Data Integration toolset. The new connector determines the validity of any U.S. or Canadian phone number using CDYNE Web services, all without coding. Now Apatar enables any business user to verify and filter customer phone numbers extracted from databases (such as MySQL, Microsoft SQL, Oracle), files (Microsoft Excel spreadsheets, CSV/TXT files), applications (Salesforce.com, SugarCRM), and the top Web 2.0 destinations (Flickr, Amazon S3, RSS feeds).

Customer data hygiene as a B2B priority in 2008
Over half of B2B marketers plan to put more resources against creating marketing databases, cleaning up customer data, improving sales force automation and CRM integration, according to Forrester Research in its "B2B CMO Investment Priorities for 2008" report. Whether you need to assure your customer data is healthy or your marketing contact data is reliable, this new Phone Verification Connector from Apatar and CDYNE enables verification and correction of the area code and prefix portions of U.S. and Canadian telephone numbers.

The combination of contact data from many sources introduces myriad opportunities for error. Because the records in each database were entered by different persons, each person may have introduced typos, placed data in an incorrect field or used different conventions for addresses, phone numbers, and abbreviations. The Phone Verification identifies the phone numbers in your list that have new area codes following a NANPA split and replaces incorrect area codes. If the area code is incorrect or missing, Phone Verification can be used to identify the error or return the corrected one to update your data.

“It’s obvious that data is the key player in business decision-making,” said Renat Khasanshyn, CEO and founder of Apatar. “The new connector provides companies with clean data, identifies land line and cellular numbers instantly, and provides carrier information making this service a must for Telemarketing companies.”

"Data management is one of those thankless but necessary jobs. Data degrades, gets dirty, or become obsolete," said William Chenoweth, VP Director of Marketing CDYNE Corporation. "This new Apatar Connector provides customers the ability to automate their every day data management duties with scheduling features and visual drag-and-drop interface. The more automated the data cleansing process, the less expensive and more consistent the end result will be for your company.”

For more information on Apatar contact, Alexander Pipko alex.p@apatar.com at Apatar.