Fiorano Powers ThirdScreenMedia's Mobile Advertisement Platform @ WIRELESS DEVELOPER'S JOURNAL

Fiorano Powers ThirdScreenMedia's Mobile Advertisement Platform

FioranoMQ Enables Linear Scaling of Advertisement Platform to Manage Increasing Volumes

Apr. 15, 2008 03:45 PM

Fiorano Software announced that ThirdScreenMedia, a software company dedicated to advertising on mobile devices, selected FioranoMQ to increase its throughput from 30 million messages per day (MPD) to 100 million MPD.

Mobile advertising is a guerilla type venture to an evident market in a cost effective manner but both time and accuracy are very critical. FioranoMQ allows ThirdScreenMedia to connect their native C++ applications to their mobile advertisement platform enabling them to reliably manage the rapid increase in traffic from 1 million MPD to 100 million MPD.

FioranoMQ 2008 delivers enhancements for enterprise-grade messaging in a number of key areas, from improved enterprise management capabilities and new administrative/configuration tools to a new Component Assembly Framework that allows for more efficient in-process message routing and dispatching.

"ThirdScreenMedia's choice of Fiorano to scale its operations is a strong endorsement of the FioranoMQ middleware platform. With the fastest, lowest latency messaging in the world, FioranoMQ continues to be the messaging platform of choice for leading enterprises worldwide across multiple industries including Telecommunications, Financial Services, Retail, Energy and others", said Atul Saini, President and CEO of Fiorano.

Published Apr. 15, 2008 — Reads 1,607
Copyright © 2008 SYS-CON Media. All Rights Reserved.

About Wireless News Desk
WBT News Desk brings you all the latest and greatest news from the world of wireless business and technology, including breaking news, technical articles and feature stories written by the world's leading experts of mBusiness.

WIRELESS BUSINESS & TECHNOLOGY LATEST STORIES . . .

Adaptec Launches New Series 2 RAID Controller For Linux Users

By Linux News Desk

Adaptec unveiled a new family of entry-level Unified Serial RAID controllers. The new low-profile Series 2 RAID controllers, built on the same Adaptec dual core RAID-on-Chip (ROC) architecture used in its successful Series 5 RAID controllers, provide significant performance enhancement

Sybase's Ian Thain to Present at SYS-CON's SOA World Conference & Expo

By SOA World Magazine News Desk

This session will investigate what is happening out there in the world of Mobility that uses Services, some are calling this MOA (Mobile Oriented Architecture). We will also discuss architectures, application design & considerations for mobility

Digital Identity and Service-Oriented Architecture - Hope and Glory

By SOA World Magazine News Desk

Adoption of federated identity technology has been slower than the hype might indicate, despite the maturity of standards such as SAML 2.0 and Web Services Security. This presentation examines the distinct business and technical identity management issues in both the commercial and use

Peer Networking Series - A Closer Look at PNRP vs. Bonjour/ZeroConf

By Kevin Hoffman

It seems as though whenever I bring up PNRP and its benefits, I am immediately inundated with a list of questions or comments indicating that Microsoft is re-inventing the wheel and that PNRP has already been implemented before in the form of ZeroConf and, more specifically, Apple's im

WiMax Goosed

By Maureen O'Gara

For a 22% interest, Intel, Google, Comcast, Time Warner Cable and Bright House Networks are putting $3.2 billion into a new company that Craig McCaw's Clearwire and Sprint Nextel, two of the walking wounded, are forming that combines their WiMax wireless broadband businesses. Trilogy E