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AMBER Ready, Inc. Names the Podesta Group as Public Relations Agency of Record

Hilltop Public Solutions Tapped to Manage Local Grasstops Initiative Involving 30-City National RV Tour

ROCKAWAY, N.J., May 14 /PRNewswire/ -- AMBER Ready, Inc. today announced that it has named the Podesta Group, a full service government relations and public affairs firm, as its Public Relations agency of record.

Effective immediately, the Podesta Group will oversee all public relations and public affairs initiatives for AMBER Ready and its new cell phone-based technology that provides the means for significantly reducing the lapse of time between when a child is determined missing and when an AMBER Alert is triggered by local law enforcement. Ed Rothschild, a Principle of the Podesta Group, will be responsible for strategic direction and management of the account.

Kai Patterson, founder, Chairman and CEO of AMBER Ready, noted, "Podesta's record for building awareness of companies, policy issues and brands at all stages of development is widely recognized and well respected. They have demonstrated a strong understanding of our mission, our business platform and our ambitious growth objectives, and offer us clear perspective on the market realities that confront us. We are very excited to be working with them and look forward to a close collaboration to help optimize the number of parents nationwide who become 'AMBER Ready.'"

Every year, approximately 800,000 children in America are reported missing, and it is estimated that 1.3 million are missing each year. While efforts to find missing children have improved, delays in alerting law enforcement is a serious gap in the system. Worried and frightened parents whose children have gone missing and dedicated law enforcement officers who must respond have to spend too much critical time to get the vital information -- a photo and identifying characteristics -- needed to start their search or issue an Amber Alert.

Earlier today, the Podesta Group arranged for AMBER Ready to host a press conference at the National Press Club in Washington, D.C. to officially unveil the new AMBER Ready II Child Safety Initiative and demonstrate the related wireless technology.

"Working with AMBER Ready to help inspire nationwide support for their innovative child safety solution should prove to be very exciting and gratifying," stated Rothschild. "We are very pleased to have been selected to oversee this important assignment and expect that our multi-pronged approach to boosting awareness of AMBER Ready will ultimately aid in the safe return of abducted or missing kids."

AMBER Ready has also engaged the firm of Hilltop Public Solutions to implement specific local market awareness initiatives, including a planned national AMBER Ready-skinned RV tour with scheduled stops in 30 U.S. cities. Hitting the road this summer, the RV tour will endeavor to educate community citizens and local law enforcement officials on prevailing child safety issues and promote the enrollment of millions of parents and child guardians in the AMBER Ready II Child Safety Initiative.

Elite Financial Communications Group will continue to manage investor relations for the Company.

About Hilltop Public Solutions

Based in Washington, D.C., Hilltop's grasstops campaign practice provides effective and creative strategies to insert local voices into national public policy debates. For more information, please visit www.hilltoppublicsolutions.com.

About The Podesta Group

The Podesta Group is a bipartisan government relations and public relations firms located in Washington, D.C. Clients include Google, Wal-Mart, BP, Textron, National Confectioners Association, Genzyme and Genentech. For more information, please visit www.podesta.com.

About AMBER Ready, Inc.

AMBER Ready, Inc. has pioneered the nation's first wireless program enabling parents to securely store their child's identity information within their wireless phone and providing the technology platform for police to disseminate an alert from a parents' wireless phone immediately upon a child being abducted or found to be missing. Through the wireless transmission of stored photographs and descriptive data by police as a Be-On-the-Look-Out (BOLO) or as an official AMBER Alert, the AMBER Ready Program is expected to dramatically reduce the average time between determining a child is missing and the commencement of a meaningful search by local law enforcement, thus significantly improving the odds for rapid recovery. In anticipation of pursuing a public listing in the future, the Company has engaged the firm of John Thomas Financial as its investment banking firm. For more information, please visit www.AMBERReady.com.


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