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Memorex Specialty DVDs for Home Movie Recording and Video Archiving Now Available

'Director's Cut' DVDs Encased in Movie Reel-Style Tins Offer the Latest Safeguards for Long-Term Protection of DVDs

CERRITOS, Calif., May 12 /PRNewswire/ -- Memorex puts consumers right in the director's chair with its new Director's Cut recordable DVD media. Ideal for movie buffs and novice home movie producers, the Director's Cut DVD family, now available in standard and mini DVD formats, comes packaged in a movie reel-style metal tin and includes several safeguards that help eliminate threats to DVD preservation.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050512/LATH042 )

At eight centimeters in diameter, Director's Cut Mini DVD-R discs are ideal for home video recording with DVD camcorders like the Sony Handycam(R), as well as mobile storage of multimedia presentations, videos and MP3 files. The full-sized DVD+R discs are ideal for transferring VHS tapes to DVD and saving home movies, in addition to mobile storage of precious photos, favorite music and important data. Both products feature a Hollywood-themed disc print that resembles a movie director's marker board.

A unique movie reel-style, metal storage tin comes with every package of Director's Cut media from Memorex. Reminiscent of movie vault storage, these tins help maintain the integrity of important recordings by preventing exposure to light, one of the top threats to proper DVD preservation. Director's Cut DVDs also feature Memorex's DuraLayer(TM) technology, a special scratch-resistant hard coating that also eliminates other threats to DVD preservation like dust, debris and rough handling.

"As more direct-to-DVD recording devices come onto the market, consumers will look for DVD media that provide the added benefit of longer-lasting preservation for their home movies and personal video collections," said Brad Yeager, director of product marketing, optical media and accessories. "As the market leader in blank media, Memorex has created a line of specialty recording products that meets this growing trend."

Pricing and Availability

Memorex Director's Cut recordable media is now available in major retail stores in the U.S. and Canada. A 10-pack of standard 4.7 GB Director's Cut DVDs with movie-reel tin lists for $17.99. A 10-pack of 1.4 GB Director's Cut mini DVDs with movie-reel tin retails for a suggested price of $17.99.

Is it live or is it Memorex?(R)

Memorex Products, Inc. is the industry sales and marketing leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at http://www.memorex.com/.

Memorex and the Memorex logo are registered trademarks of Memorex International Inc. DuraLayer is a trademark of Memorex International Inc.

All other trademarks and registered trademarks are the property of their respective companies.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.

Memorex

CONTACT: Chris Walker, +1-602-808-1170, [email protected], or Jamie
Ernst, +1-210-495-5757, [email protected], both of Brodeur, for Memorex

Web site: http://www.memorex.com/

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