Global IP Solutions announced the availability of its VideoEngine Mobile on the Windows Mobile platform, which enables peer-to-peer video calling and multi-point video conferencing on mobile phones.

Using GIPS VideoEngine Mobile, wireless carriers, application developers and mobile handset manufacturers can provide high-quality video calls, even under adverse network conditions. The company has partnered with Marvell Technology to ensure its media processing software provides the most advanced mobile phone features on the Marvell chipset and to highly optimize it for the XScale PXA310 devices including the Hewlett-Packard iPAQ series, Samsung’s SGH-i780 and Gigabyte’s GSmart MS808.

“Mobile VoIP is increasingly becoming an important service for users who seek to maximize the value received from mobile phones,” said William Stofega, Research Manager at IDC’s VOIP Services Program. “With video calling the mobile operators can now deliver the full benefits and innovations of IP communication, allowing them to offer more value-added services to customers while increasing their revenue streams.”

According to a recent report from NSR, a research firm specializing in satellite and wireless technology and applications, mobile TV and mobile video services are projected to grow almost ten-fold to 566 million users by 2013.

“Today’s mobile phone users demand the best in quality and rich functionality, which is why there is an enormous opportunity for application developers and wireless carriers to offer real-time video calls to the masses,” said Emerick Woods, GIPS’ Chief Executive Officer. “Our expertise in enabling IP communications will allow mobile phone users the highest quality video calling experience possible.”

GIPS leverages its industry-leading real-time communications capabilities to manage network effects and hardware limitations to provide a superior mobile video call experience, while addressing the most complex voice and video-related issues in IP communications, such as packet loss and lip synchronization.

Future releases of VideoEngine Mobile will also support other popular mobile platforms including Symbian and Apple’s iPhone, as well as additional hardware platforms for Windows Mobile.