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It's the Video, Stupid

Cisco Figures Global Internet Traffic Will Grow 46% A Year Between Now and 2012, Nearly Doubling Every Two Years
By Maureen O'Gara
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June 23, 2008 10:15 PM EDT
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 3,199

Having peered into various crystal balls, Cisco figures global Internet traffic will grow 46% a year between now and 2012, nearly doubling every two years.

The projection translates into an annual bandwidth demand of more than a half a zettabyte, the equivalent of at least 125 billion DVDs, largely because of online video and social networking.

Cisco says video-on-demand, IPTV, P2P video and Internet video will represent ~90% of all consumer traffic in 2012.

Business traffic should be up 35% a year between now and 2012, growing fastest in the developing markets but North America will still lead in volume followed by Asia-Pacific and Western Europe.

Mobile data traffic is supposed to roughly double each year for the next five years.

Published June 23, 2008 – Reads 3,199
Copyright © 2008 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025.

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