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FierceWireless Names Loopt as One of Its 'Fierce 15' Wireless Companies of 2008

Loopt on Leading Edge of Wireless Technology

MOUNTAIN VIEW, Calif., April 29 /PRNewswire/ -- Loopt, a revolutionary social-mapping and communication service, announced today that it has been named to the annual FierceWireless "Fierce 15" list, designating it as one of the top wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and found Loopt to be amongst the "fiercest," proven by their creativity and innovations in the marketplace.

FierceWireless, an internationally recognized daily email newsletter reaching more than 72,000 senior wireless industry executives, provides executives in over 100 countries with a quick, authoritative briefing on the day's top wireless stories, including new trends and technologies.

"With its numerous relationships with wireless operators, media companies and LBS technology companies, Loopt is a strong contender in the mobile social networking space," said Sue Marek, Editor-in-Chief of FierceWireless.

Using GPS and other location-based technologies, Loopt enables consumers to share real-time location information, status messages and geo-tagged photos with a community of friends. Loopt users can view where friends in their private network are located via a map displayed on their mobile phone. Loopt users can also connect and share their location with anyone in their address book or AIM(R) buddy list. Detailed Loopt maps that show where friends are, what they are doing and how to meet up with them transform a mobile device into an active social tool to connect, share and explore the real world.

"We're committed to providing the best possible experience for our users and our partners and we're thrilled that FierceWireless has recognized our progress," said Sam Altman, CEO of Loopt. "It is an honor to be recognized by such a well-regarded news outlet."

Loopt is available via multiple wireless carriers including Sprint Nextel, Verizon Wireless, and Boost Mobile. For more information about Loopt please visit http://www.loopt.com/

The FierceWireless "Fierce 15" celebrates the spirit of being "fierce" -- championing innovation and creativity, even in the face of intense competition. The complete list of winning companies is available today in a special issue of FierceWireless and on the FierceWireless Web site at http://www.fiercewireless.com/.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a revolutionary social-mapping service that changes the way friends connect, share and explore in the mobile environment. Leveraging the latest location-based technologies, Loopt automatically updates and delivers friend location maps, messages and alerts on mobile handsets and the Web. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute (member, board of directors), Cyber Safe California (member, advisory board), ConnectSafely.org, Congressional Internet Caucus Advisory Committee, and Ponemon Institute. Loopt is also TRUSTe certified. For more information, please visit http://www.loopt.com/.

About FierceMarkets

FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 450,000 executives in over 100 countries every business day. Current publications include The Business VoIP Report (http://www.businessvoipreport.com/), FierceBioResearcher (http://www.fiercebioresearcher.com/), FierceBiotech (http://www.fiercebiotech.com/), FierceBroadbandWireless (http://www.fiercebroadbandwireless.com/), FierceCIO (http://www.fiercecio.com/), Fierce CIO: Tech Watch (http://www.fiercecio.com/techwatch), FierceDeveloper (http://www.fiercedeveloper.com/), FierceFinance (http://www.fiercefinance.com/), FierceFinanceIT (http://www.fiercefinanceit.com/), FierceHealthCare (http:///www.fiercehealthcare.com), FierceHealthFinance (http://www.fiercehealthfinance.com/), FierceHealthIT (http://www.fiercehealthit.com/), FierceIPTV (http://www.fierceiptv.com/), FierceMobileContent (http://www.fiercemobilecontent.com/), FierceMobileIT (http://www.fiercemovbileit.com/), FierceOnlineVideo (http://www.fierceonlinevideo.com/), FiercePharma (http:www.fiercepharma.com), FierceSarbox (http://www.fiercesarbox.com/), FierceTelecom (http://www.fiercetelecom.com/), FierceVaccines (http://www.fiercevaccines.com/), FierceVoIP (http://www.fiercevoip.com/), FierceWireless (http://www.fiercewireless.com/), and FierceWireless: Europe (http://www.fiercewireless.com/europe).

Loopt

CONTACT: Heather Cox of FierceMarkets, Inc., +1-202-628-8778, ext. 13,
[email protected]; or Amanda Sanyal of SutherlanGold Group,
+1-650-520-5419, [email protected], both for Loopt

Web site: http://www.loopt.com/

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