Calesco announced its new fashion guide service for mobile phones.

Customers are encouraged to turn on Bluetooth while visiting the Calesco outlet in Dresden city. The visitor receives the new collections of haute couture bridal dresses La Sposa and W1 White One just by accepting the incoming file transfer. This service is meant to be a take away opportunity for undecided clients.

“We are asked for catalogues to take with regularly. The mobile phone catalogue fulfils this demand in an exclusive and contemporary way.” design director Silvia Klos explains.

The customers may show their favourite dresses to friends and family wherever and whenever they want.

“Our clients are better consulted by this mobile catalogue.” Silvia Klos adds.

The service is offered 24 hours a day. The catalogue may be obtained at the atelier's window at night time, too. Web page visitors may download the catalogue at Calesco's web page www.calesco-dresden.de .