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TI Senior Vice President Challenges Industry to Unlock Innovation for Friendlier, Easier and Smarter Mobile User Experience

Greg Delagi says TI OMAP(TM) technology continues to stimulate new ways for users to access, view and share mobile content

BARCELONA, Spain, Feb. 11 /PRNewswire-FirstCall/ -- Texas Instruments Incorporated (TI) senior vice president Greg Delagi challenged the wireless industry to remove innovation barriers inhibiting a fully-realized mobile user experience. Speaking today at a press event at the Mobile World Congress, Delagi, who leads TI's Wireless Terminals Business Unit, said that TI's OMAP(TM) application processor technology "continues to invigorate and transform the mobile user experience to be friendlier, easier and smarter" and is driving innovations in ways consumers access, view and share content on their mobile devices.

Delagi commented that "as an industry we've only just begun to scratch the surface of how important and helpful mobile devices will become to each and every one of us." The mobile phone has undergone a metamorphosis from a simple device used to make and receive calls, to a must-have consumer product, due largely to improvements in the user experience. He challenged the audience to "imagine the types of applications and usage scenarios that will come by unleashing the creative energy of thousands of developers around the globe delivering innovations that take full advantage of the power of wireless technology, especially TI's OMAP platform."

TI announced new innovations for mobile devices that include high-definition (HD) camcorder record capabilities -- turning the handset into a HD camcorder; the ability for a mobile phone to deliver a full page Web browsing experience that rivals that of a PC; and production availability of the company's DLP Pico(TM) chipset, which will bring consumers one step closer to a high-quality big picture experience on mobile phones. With the enriched content enabled by OMAP, combined with these expanded content viewing options, TI is enabling its customers to create new use cases for mobile devices, such as the ability to record a personal movie in HD on your handset and then view it in large screen format with friends and family.

"Even with all the high-end capabilities we have nurtured with our OMAP platform, there is still a great amount of innovation ahead of us," said Delagi. "TI believes the best is yet to come, and we're excited about the innovation that will be delivered on top of the OMAP platform to enhance the mobile user experience as wireless applications and services take a more central role in our daily lives."

To further help handset manufacturers provide compelling user experiences, TI also announced today new offerings that reduce barriers for innovation and make OMAP more accessible to a larger community of software developers. As part of the new offerings, TI is launching a low-cost, feature-rich OMAP 3-based development kit to ease creation of new applications for mobile devices. TI also announced an expansion of its open source initiatives, making documentation and software available among the robust Linux development community.

Delagi told the audience that the combination of these offerings will "fuel further innovation among the large wireless development community to harness the performance of the OMAP platform and drive breakthroughs in the mobile user experience."

To learn more about this announcement and other Mobile World Congress activities, please visit http://www.ti.com/mwc2008.

Texas Instruments - Making Wireless

TI creates innovative wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 18 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth and GPS. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit http://www.ti.com/wirelesspressroom for additional information.

About Texas Instruments

Texas Instruments helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, go to http://www.ti.com/.

Trademarks

OMAP is a trademark of Texas Instruments. All registered trademarks and other trademarks belong to their respective owners.

Texas Instruments Incorporated

CONTACT: U.S., Tracy Wright, +1-214-567-4595, t-wright@ti.com, or EMEA,
Anne Karumo, +33 493 22 2947, a-karumo@ti.com, both of Texas Instruments
Incorporated (Please do not publish these e-mail addresses or phone numbers.)

Web site: http://www.ti.com/

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