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"Forum to Advance the Mobile Experience" Launches at 3GSM World Congress in Cannes

New FAME Coalition Looks To Advance Mobile Platform

The creation of a new coalition has been announced at the 3GSM World Congress in Cannes, France. The Chief Marketing Officer (CMO) Council, an elite affinity group of 1,200 chief marketing executives in the technology, communications and digital media sectors - including Cingular, Google, GSMA, HP, Intel, MCI, Macromedia, Microsoft, Motorola, Nokia, Nortel, OpenWave, Orange, palmOne, Proxim, Samsung, Sony Ericsson, Symbian, T-Mobile, Verizon, Virgin Mobile, Visto, and Yahoo! - said that FAME, the Forum to Advance the Mobile Experience aims to accelerate marketing programs and research aimed at advancing the wireless user experience.

CMO industry members will contribute and participate in FAME events, seminars and focus groups to provide guidance, advice and advocacy from the marketing community.

The FAME group will team with the CMO Council to promote the use of new mobile applications and create marketing thought leadership programs and research to advance the cause. FAME will gather real-time intelligence and develop industry programs that will help guide campaigns and programs advancing the mobile user experience.

"FAME brings together many of the world's top marketing leaders in wireless technology that share interest in driving and calibrating effective marketing programs to boost adoption rates and improve customer affinity," said Donovan Neale-May, executive director of CMO. "As the proliferation of mobile applications continues at a frenzied pace, these executives need collective insight and collaboration to tailor marketing initiatives accordingly."

The group builds upon the momentum gathered at the Mobile Marketing symposium panel held at last year's CMO Summit. At the summit, companies such as Intel, Visto, iLoop Mobile and OpenWave participated in an interactive session with technology leaders around the issues and challenges surrounding the rapidly evolving mobile landscape. Leaders identified that a key obstacle holding back more rapid adoption rates are issues around usability and the user experience.

A key contributor to the FAME initiative will be the GSM Association, the global trade association for the world's wireless operators.

"Now the FAME program will provide a platform for key players in wireless marketing to keep pace with the challenges and opportunities of the exploding market for mobile applications and devices," added Gajda, who will serve as a strategic advisor to the FAME program and also serves on the advisory board of the CMO Council.

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Most Recent Comments
Michael Fransky 03/04/05 03:51:02 PM EST

I've got dictomail service to help streamline my needs, but look forward to any new developements. With so many Big-boys in the game FAME should turn out to be pretty sharp.

MobileMacromedia 02/22/05 03:35:24 AM EST

Good to see that Macromedia is a part of this.

The FAME game 02/22/05 03:18:40 AM EST

Cheesy name, but an amazing list of the great and the good in the industry.

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