LAS VEGAS, Jan. 7 /PRNewswire/ -- INTERNATIONAL CONSUMER ELECTRONICS SHOW BOOTH A-162 -- Myvu Corporation, the world leader in video eyewear, debuted a new generation of myvu personal media viewers with myvu shades and myvu crystal. Both new viewers turn portable media players into hands-free, private cinemas -- all in a fashionable pair of sunglasses. In partnership with INNO Design, Myvu worked with world-famous Young Kim, who designed myvu shades.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080107/AQM078)

"We're taking video-on-the-go from techno-geek to techno-chic, crossing age and gender barriers," said Kip Kokinakis, president and CEO of Myvu Corporation. "Our new line brings together world leaders in design and function. We're honored to have worked with Young Kim of INNO on the design for shades. Likewise, with Kopin we have developed a very strong relationship that provides customers with the highest resolution and quality. Now virtually anyone can enjoy high quality mobile entertainment with style."

Myvu shades features a glance-down design that allows viewers to maintain true situational awareness. This unique design provides a broad and unobstructed field of view that enables new applications and uses that were not possible before. Myvu crystal features an increased resolution from Quarter VGA to VGA quality without sacrificing its sleek, ergonomic design. In addition, myvu crystal has a 35% increase in the field of view over existing myvu models, providing true DVD quality. Built for durability, myvu crystal still retains the appearance of a delicate, elegant pair of high-end eyeglasses.

The new myvu line features Kopin's CyberDisplay(R) technology, offering the highest pixel density and the sharpest resolution for its size. Shades and crystal also include a rechargeable battery with up to 10 hours of viewing time for shades and up to four hours of viewing time for crystal, as well as earbuds from Ultimate Ears. Myvu shades and crystal work with portable media players, including all iPod(R) with video model, Sansa-View(R), Microsoft Zune, mobile phones (Nokia N95 and select Samsung models), portable DVD players and various game consoles.

"As portable media players like the iPod nano get smaller and flat-screen TVs only get bigger, consumers are faced with a dilemma -- the desire for portability mixed with the need for a comfortable viewing experience," continued Kokinakis. "Myvu shades and crystal solve this small-screen dilemma by giving consumers on-the-go access to their favorite content in a lightweight portable media player on myvu's vivid virtual screen."

The new line of myvu eyewear will be available in 2008. Myvu shades will retail for $199.95. It will be available in late January 2008 through http://www.amazon.com/, which will begin accepting pre-orders today. Myvu crystal will ship in Spring 2008 and will retail for $299.95. Both will be available through http://www.myvu.com/ and select retailers nationwide. They are being displayed for the first time at the Consumer Electronics Show, Booth A-162.

About Myvu Corporation

Myvu Corporation is the worldwide leader in designing and manufacturing innovative video eyewear for mobile entertainment. The company's myvu line of personal media viewers has received widespread industry recognition for its breakthroughs in ergonomics, features and functionality. These accolades include RetailVision's "Best New Technology" award, iLounge's "Best Wearable Display" designation and the Consumer Electronics Association's Innovations 2008 Design and Engineering award. Myvu transforms portable media players, including all Apple video iPod models, into a private TV screen. Myvu is a privately held company based in Westwood, Massachusetts, with venture capital financing from Atlas Venture, The Hillman Company, Intel Capital, Turner Broadcasting System, Inc. and Essilor International. For more information, visit http://www.myvu.com/.

CONTACT: Rebecca Macquarrie of Myvu Corporation, +1-781-326-8111, ext.
156, rmacquarrie@myvu.com; or Beth Monaghan of InkHouse, +1-781-916-9090, ext.
801, beth@inkhousepr.com, for Myvu Corporation

Web site: http://www.myvu.com/