Click here to close now.




















Welcome!

Mobile IoT Authors: Liz McMillan, Pat Romanski, Rolando Kahn, Carmen Gonzalez, Sam Ganga

Related Topics: Mobile IoT

Mobile IoT: Article

Digital Rights Management for Interoperable Mobile Services

How the Open Mobile Alliance enables increased revenues for handset vendors and mobile operators

Managing content in the next few years is only going to get more complicated. Luckily standards are on the way.

The sharing of media and entertainment via mobile devices is becoming an increasingly popular pastime and one of the most widely used mobile services. People download content to their mobile phones or receive information by MMS every day, thereby allowing content to be passed along from one to the other, finding the natural path toward the perfect target audience.

Typically, the media consumed on a mobile device today includes light media content types, with a lower value of around $1.00-$2.00 per item, such as screensavers, wallpapers, or ringtones. Content providers and mobile carriers are facing piracy issues similar to those caused by peer-to-peer networks on the Internet, and they are losing revenues since much of today's lower-value content is forwarded from one user to the next for free. As new smart phones and other devices with color displays and richer audio capabilities penetrate the market, and as network capacities increase thanks to a growing number of WLAN hotspots, consumers are demanding access to higher-value content. Recognizing the revenue potential of these services, mobile carriers and content providers aim to fulfill these consumer demands, while at the same time looking to protect their investments in high-value content.

They are looking for a copy protection solution that is specifically designed for the mobile environment (i.e., mobile digital rights management [DRM]). Addressing the most critical dilemmas in the life cycle of premium content - intellectual property, integrity protection, security, and privacy - successful DRM solutions enable the operation of high-quality mobile services with secured revenues, while also allowing super distribution - the easy, secure forwarding of content from one person to another.

DRM solutions need to work across different devices, geographies, operators, and mobile terminals. They need to escort protected files wherever they go and enforce administrator-defined policies, including who can read what, what content can be duplicated or e-mailed, and how long a user can view a file. Without a secure and interoperable DRM solution, the full potential of mobile media and entertainment delivery cannot be realized.

Defining Open Standards for Interoperable Mobile Services
This is where the Open Mobile Alliance (OMA), or, more specifically, the OMA DRM open standards for the mobile industry, comes in. Created in June 2002, its membership now includes over 400 mobile operators, content, service and applications providers, wireless vendors, and IT companies. OMA aims to stimulate the fast and wide adoption of a variety of new, enhanced mobile information, communication, and entertainment services. Its goal is to deliver high-quality, open technical specifications based upon market requirements that drive modularity, extensibility, and consistency among enablers to reduce industry implementation effort.

OMA identified the market need for various levels of protection depending on the value of the content being protected. The different levels impact the user interfaces and business models. Service providers and mobile vendors wanted a solution that is timely and inexpensive to deploy, can be implemented in mass-market mobile devices, and does not require a costly infrastructure.

In late 2002, OMA released the OMA DRM version 1.0 enabler, its first set of specifications. Based on a subset of the Open Digital Rights Language (ODRL) Rights Expression Language, and entirely royalty-free, the OMA DRM v.1.0 has been adopted by all the major parties in the content value chain. This includes handset vendors such as Motorola, Nokia, and Siemens, and various European and Asian software providers, such as CoreMedia. (CoreMedia is one of the only leading software houses to offer a mobile DRM solution based on the Open Mobile Alliance's (OMA's) DRM specifications.) While handset manufacturers are implementing DRM on their mobile phones, operators are integrating the DRM server components into their content delivery infrastructure.

OMA DRM v.1.0 - Basic Content Protection on Three Levels
Designed to protect light media content such as ringtones, wallpaper, Java games, video and audio clips, and screensavers, OMA's first DRM enabler provides an appropriate level of security for these content types. It includes three levels of protection and functionality: Forward Lock, Combined Delivery, and Separate Delivery, each level adding a layer of protection on top of the previous level.

Forward Lock
The first level, Forward Lock, prevents the unauthorized transfer of content from one device to another. The intention is to prevent peer-to-peer distribution, or super-distribution, of lower value content. Often applied to subscription-based services, such as news or sports, the plaintext content is packaged inside a DRM message that is delivered to the terminal. The device can play, display, or execute the content, but not forward the object.

Combined Delivery
Adding a rights definition to the first level, Combined Delivery equally prevents super-distribution (or forwarding), but also controls the content usage. The DRM message contains two objects: the content and a rights object. The rights object, written into the content using OMA Rights Expression Language (REL), a mobile profile of ODRL, defines usage rules that govern the content. The rules include and support all kinds of business models, including preview and time- and usage-based constraints; for example, a complimentary preview - the permission to play a tune only once, using the content only for a specific number of days, or an annual subscription with non-interfering price models. When applying the Combined Delivery mechanism, neither content nor the rights object can be forwarded from the target device.

Separate Delivery
The third level, called Separate Delivery, is the most sophisticated mechanism because here the content is encrypted, thereby providing better protection for higher value content. Encrypted into DRM Content Format (DCF) using symmetric encryption, the content is useless without a rights object and the symmetric Content Encryption Key (CEK), which is delivered separately from the content. OMA requires that the CEK is delivered securely via WAP push directly to the authorized mobile device, where the DRM User Agent uses it for content decryption.

An OMA DRM-compliant device such as the Nokia 3200 or 6230, or the Siemens SX1 and C62, securely stores the rights objects outside of the consumer's reach. Only the media player on that device has access to both encrypted content and the rights object including the CEK, in order to enable the consumption of the content by displaying or playing it.

People can download media and entertainment content and forward it to friends via MMS, but the recipients will not be able to use the content until they obtain their own CEK for content decryption. A "rights refresh" mechanism enables recipients of super-distributed content to contact the content provider to obtain rights to either preview or purchase the content they have received.

This so-called super-distribution is the key benefit of Separate Delivery. OMA aims to promote super-distribution of content because it maximizes the number of potential customers through peer-to-peer recommendations while retaining control for the content provider through centralized rights acquisition - thereby potentially triggering enormous revenue growth.

Added Protection and Functionality
OMA has taken a different approach to DRM when compared to other standards groups. The alliance aims to enable content delivery in an evolutionary process by implementing basic protection as soon as possible and then taking on more complex issues, thereby avoiding spending years addressing every threat before implementing a definite standard. Hence, the OMA DRM v.1.0 enabler release was developed rapidly in order to reduce time to market and to be immediately available for member companies to implement into their mobile products without requiring massive new infrastructure or changes to handsets.

The DRM v.1.0 enabler is a suitable protection system for lower-value content, appropriate for lower-bandwidth networks and simpler devices. However, as higher bandwidth provided by 2.5G and 3G mobile networks allows for larger content files to be transmitted over the air, and as smart phones and other mobile devices with removable media and larger color screens support downloading and streaming of valuable rich media content, the level of security that OMA DRM v.1.0 provides is no longer satisfying to content providers and mobile carriers who are eager to release high-value rich media content and applications into the mobile marketplace but worry about a "napsterization" of the mobile space.

OMA's Browser and Content (BAC)
The Download and DRM Sub-Working Group began working on its upgraded DRM v.2.0 enabler in early 2003 and announced it to the public in February of this year. The new specifications take advantage of expanded device capabilities and offer improved support for audio/video rendering, streaming content, and access to protected content using multiple devices, thus enabling new business models. They have added security and trust certificates that allow more complex and rich forms of media content (i.e., premium content such as music tracks, video clips, and animated color screensavers and games) as well as improved support to preview and share content.

Security is enhanced by encrypting the rights object and the content encryption key, using the device's public key to bind them to the target device. Integrity protection for both content and the rights object reduces the risk of either being tampered with.

In addition to these enhanced security features, the specifications include additional trust elements. Mutual authentication between the device and the rights issuer (the content provider) will add trust to the downloading or messaging scenario. The rights issuer can accurately identify the device in order to determine the revocation status of the transaction. The new enabler also supports a wide variety of distribution and payment use cases.

Since February, several draft specifications have been announced as part of the OMA DRM 2.0 enabler release. The enhanced version includes countless benefits for content owners as well as end consumers. Content owners will profit from the following features:

  • Enhanced security, enabled by the binding of rights objects to user identity: Individually encrypted rights objects use a device's public key to provide cryptographic binding (to SIM/WIM), integrity protection for content and rights objects.
  • Explicit trust mechanisms, including mutual authentication between a device and the rights issuer as well as device revocation: The rights issuer can identify the device revocation status.
  • Support of secure multicast and unicast streaming: Collaboration with 3GPP and 3GPP2 on a file format for protected streaming and progressive download.
  • Export to other copy protection schemes: For example, the transfer of music to the SD Card (which incorporates its own DRM mechanism) for a mobile music player.
  • Support for a wide variety of business models: These include metered time and usage constraints, subscription rights for content bundles, and gifting.
  • Support for messaging and peer-to-peer (i.e., super-distribution): Viral marketing and a reward mechanism.
The end consumer will also see benefits from the enhanced enabler release, among them the following:
  • Enhanced security: Premium mobile content will be available to users.
  • Advanced content management: Content and rights can, for example, be easily moved between several devices owned by one user or moved to remote or removable storage and later be restored to the device.
  • Sharing of content between multiple users: Within domain (community or family).
  • Unconnected devices: Content can be copied to SD Card for a mobile music player without network connectivity.
  • Complimentary previews: Constraints for super-distributed content before purchase.
  • Export to other copy protection schemes: Transfer of music to a DRM-enabled set-top box or computing device is supported.
OMA DRM v.2.0 implements a DRM (REL v.2.0, defined as a mobile profile of the ODRL). This expression language addresses the principal concerns of content providers - protection of sensitive information and purchased content that is in possession of the customer; prevention of unauthorized use and distribution of content; and avoidance of tampering with content, either during transmission or as a case of unauthorized reuse. Accordingly, numerous content suppliers have announced support for OMA DRM v.2.0, among them Sony and Time Warner. Carriers and handset vendors, who see significant revenue enhancement opportunities by offering pervasive mobile access to premium rich content, are expected to release handsets that have implemented OMA DRM v.2.0 by 2005.

Implementing OMA DRM
The success of premium 3G applications and high-value media and entertainment content delivery lies in security, ease of use, and in the market penetration of suitable handsets. Handsets and other mobile devices that support OMA-defined DRM technology are already on the market. Currently about 80 models are available in all categories. Given that the specifications were released 14 months ago, this can be considered a tremendous success. As OMA DRM has penetrated into the OS and into, for example, Nokia's widely used Series 60, it has become easy for handset manufacturers to implement DRM. Some leading handset vendors have decided to release DRM in all of their phone models. For these devices, the enhanced DRM v.2.0 specifications represent the next step in pervasive mobile access. The new enabler, the specifics of which have just been released, takes advantage of expanded device capabilities - multimedia applications, processing speed, and storage, among others - and offers improved support for the downloading and streaming of content as well as for sophisticated business models.

OMA's DRM solution sets the stage for generating multimedia revenues in a mobile environment. The solution is widely accepted in the content industry and has been embraced by music labels, game providers, and movie studios. But, as Avi Greengart, senior analyst for wireless and personal technology at JupiterResearch states, "It's still early in the wireless content market. Content providers have been encouraged because consumers have shown a willingness to pay $2 for ringtone versions of songs they won't pay $1 to download on their PCs. As such, the lack of open-standards-based DRM hasn't inhibited content providers from releasing ringtones and graphics so far. However, it's pretty clear that as new services evolve for faster wireless networks and more capable handsets, content providers are looking for stronger rights protection and are hopeful that super-distribution will enable new business models."

More Stories By Willms Buhse

Dr. Willms Buhse is head of products and marketing and a member of the executive board of CoreMedia AG, a software company based in Hamburg, Germany, that develops standard solutions for mobile digital rights management, content management systems, and multichannel content delivery. Since early 2003, Willms has also held the position of vice chair of the Open Mobile Alliance's DRM and download group.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on demos and comprehensive walkthroughs.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Communication) is an open source project supported by Google, Mozilla and Opera that aims to enable bro...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.