|By Dave Wolf||
|January 31, 2008 04:00 PM EST||
To quote Bob Dylan, “the times they are a changin’.”Less than 10 years ago, still in its infancy, the Internet was a land of promise for businesses. Companies saw bright new ways to increase their agility, reach more customers and to deliver new, never before seen services. Unquestionably since then it has transformed the way consumers and businesses exchange information and has become a vital part of nearly every organization’s communication and operational architecture. Through the proliferation of Web-based applications, many companies have been able to expand their global footprint, empower and improve their business processes, and strengthen connections with customers, employees and partners.While the Internet has become a critical catalyst for business advancement, and despite its widespread adoption, many organizations have found it to be incredibly primitive as a business platform. Trying to use traditional HTML for serious enterprise business applications, for which it was never designed to support, has shown significant chinks in its armor. For one thing, HTML is non-extensible and cannot be customized to support special needs. More important though, traditional HTML page-based Internet applications inhibit interaction in the interface; pages are slow to load, processes require multiple steps, and a small, standard set of controls limits the ability for developers to create truly engaging, user-friendly applications. These limitations do not allow for a dynamic user experience and lessen productivity, while causing frustration as users try to complete online tasks. One consequence of this frustration is process abandonment, which negatively impacts the bottom line. For businesses used to a wide range of high-performance features from desktop applications, these traditional Internet applications are more cumbersome to use than their desktop counterparts. Going hand-in-hand with higher process abandonment rates are lower adoption rates, which limit an organization’s ability to realize a return on their technology investment. However, the next generation of Web application development is gaining attention and counteracts the limitations set forth by traditional Web development. Rich Internet applications (RIAs) fulfill the promises of the Web and deliver a platform for immediate feedback, greater usability, and a better user experience. RIAs combine the ubiquity of the Web browser with the richness of user interface elements found in traditional desktop applications, creating a truly interactive, engaging and sticky environment perfectly suited to deliver today's business applications. As software developers have moved from traditional packaged desktop applications to a Software-as-a-Service (Saas) delivery model, users are clamoring for access to a number of compelling features that make using SaaS an easier decision. According to research group Gartner, by 2010, 60 percent of new applications will include RIA capabilities, meaning support for user interfaces that look very much like native interfaces, including sliders, calculators, and radio buttons. For software companies looking to provide better service to their customers, RIAs will provide a more strategic advantage.RIAs speed time to development, are easier to use, simple to deploy, offer significant cost savings, increase productivity, and fuel efficiencies – all while providing an engaging end-user experience. While many businesses have begun to experience the power of RIAs for customer-facing software to provide a better level of interaction with customers, there’s also a powerful argument why they should be incorporated into back office mission-critical processes to further drive business results.They Have Staying Power
The rich Internet application is the next evolution in Web development and is here for the long haul. RIAs are attracting attention because users easily interact with them, they enable interactions that HTML can’t, and – despite their youthful stance – they get business results. Consumers have gotten a taste of RIAs and management theory suggests that better experience leads to higher profits, leading more businesses to strive to deliver a fantastic end-user experience. According to a recent report from Forrester Research, 52 percent of online consumers have used highly interactive applications such as Google Maps and Zillow. Organizations that do not provide users with content and services in an engaging and interactive interface will find their customers high-tailing it for competitors that do provide a better user experience. RIAs also shine as tools for managing the quality of the user’s experience. There’s a growing focus on the importance of experience and the realization by many businesses across multiple industries that it matters as much as the functionality. As the lines between work and home continue to blur, people expect their business applications to have the same dynamic power as the Web-based consumer applications they’re using everyday.Also contributing to RIAs’ staying power is the strong industry support from software giants such as Microsoft and Adobe Systems. Rich Internet applications are another step in the Web’s evolutionary process and are being spearheaded by Adobe’s Flash/Flex and Microsoft’s Silverlight/.NET. As a result, these solutions enable developers to create more interactive, dynamic, and engaging user experiences that increase user satisfaction and encourage greater productivity.Further illustrating RIAs’ capacity for continuance are the hardware devices permeating the market. Apple’s iPhone, Hewlett-Packard’s interactive Canvas, and the Microsoft Surface are perfect examples of devices designed to host RIAs. RIAs work with existing technology infrastructure and extend the capabilities of the browser with a rich client such as Flash player. RIAs can be distributed across a broad range of devices including Pocket PCs, Palm Pilots, and Sony PlayStation while delivering a consistent user experience across all platforms and devices without requiring any extreme modifications.When the software is being developed by industry leaders, and hardware manufacturers are designing devices that enable users to take advantage of the technology wherever they are, it is evident that RIAs are indeed the real deal and here to stay.They Drive Customer Loyalty
The powerful digital platforms offered through RIAs are also invaluable for the marketers whose job it is to build brands. With the expanding role of the chief marketing officer moving beyond advertising, brand management, and market research, many senior marketers are busy managing the rise of new media, the growing number of sales and service touch points and the fragmentation of customer segments. A recent McKinsey Quarterly report notes that as the forces of marketing proliferation gather strength, it is requiring a broadening of the CMO’s role.A critical component of that role is an understanding of new technologies such as RIAs that respond to customers’ needs, can transform the way marketers build brand relationships, and deliver an experience that exceeds customer expectations, encouraging them to spend more time and money when patronizing a company Website. Z + Partners, a marketing, research, and forecasting firm located in Brooklyn, N.Y., recently conducted an analysis of the top 20 global brands, revealing that each spends less on marketing than its next nearest competitor. The same analysis illustrated they all spend on average 18 percent more on IT infrastructure than their nearest competitor. For many business, what this means is that RIAs may be the new glue that holds brands together.RIAs can create more passionate users, causing a social epidemic that extends the marketing reach. When the end-user experience is enhanced, people are excited and pass along the message of what they’ve liked, thereby igniting buzz and increasing brand awareness. Users engaged in an application that is intuitive and familiar are also more likely to spend more time using the software. As a result, process abandonment decreases, and, by easing transactions, they are likely to spend more.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 18, 2017 08:15 AM EST Reads: 5,939
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 18, 2017 08:00 AM EST Reads: 4,233
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 18, 2017 07:45 AM EST Reads: 4,605
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 18, 2017 07:45 AM EST Reads: 4,374
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 18, 2017 06:45 AM EST Reads: 2,749
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 18, 2017 06:30 AM EST Reads: 1,170
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Jan. 18, 2017 06:30 AM EST Reads: 4,607
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 18, 2017 05:45 AM EST Reads: 2,895
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 18, 2017 05:15 AM EST Reads: 3,574
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Jan. 18, 2017 03:45 AM EST Reads: 4,006
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Jan. 18, 2017 02:30 AM EST Reads: 1,856
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at Dell EMC, introduced a methodology for capturing, enriching and sharing data (and analytics) across the organization...
Jan. 18, 2017 02:15 AM EST Reads: 3,226
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Jan. 18, 2017 01:30 AM EST Reads: 4,214
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Jan. 18, 2017 01:15 AM EST Reads: 4,927
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jan. 18, 2017 01:00 AM EST Reads: 6,061
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 12:00 AM EST Reads: 2,265
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 17, 2017 11:00 PM EST Reads: 686
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 17, 2017 10:30 PM EST Reads: 768
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal ...
Jan. 17, 2017 10:30 PM EST Reads: 2,383
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Jan. 17, 2017 09:15 PM EST Reads: 7,575