Welcome!

Mobile IoT Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Kevin Benedict

Related Topics: Mobile IoT

Mobile IoT: Article

Report: 68% of U.S. Wireless Customers Are Satisfied with Carrier

Report: 68% of U.S. Wireless Customers Are Satisfied with Carrier

According to JupiterResearch's new report, "U.S. Wireless Carriers: How To Compete If You're Not Verizon," most wireless customers are pleased with both the services/coverage and customer service from their wireless carrier. The report found that 68% are satisfied or very satisfied with the coverage and services their carrier is providing, and only 10% of U.S. wireless customers are dissatisfied. Despite widespread reporting by consumer groups that actual U.S. wireless coverage is spotty and cellular service somewhat unreliable - findings JupiterResearch does not dispute - consumer satisfaction levels are uniformly high.

"U.S. consumers have modest expectations of coverage and services, and consumers moderate their expectations based on a carrier's reputation and pricing," said Avi Greengart, senior analyst at JupiterResearch. "If you brand yourself as a low cost carrier, you don't need to provide best coverage. If you brand yourself 'the best network' you'd better deliver good coverage. As long as carriers adopt a consistent marketing and branding position, and align their operational practices accordingly, there are several ways to keep customers happy beyond pouring money blindly into towers and base stations," Greengart said.

With customer satisfaction levels uniformly high and basic service hard to differentiate, carriers have turned to billing options to appeal to consumers, an issue the report addresses with additional consumer survey data. "From a billing perspective, twice as many consumers prefer night beginning in the afternoon over weekends starting on Fridays. Both are more popular than family plans," said Mr. Greengart.

The report also contains specific recommendations for each national carrier along with data and analysis of strategies to create higher average revenue per unit, lower churn and increase subscriber growth. Data is included on consumer data usage and data-capable handset penetration by carrier, consumer billing preferences, and case studies on 3G data plans from Verizon and Nextel.

For more information, contact Kieran Kelly at [email protected].

More Stories By Wireless News Desk

WBT News Desk brings you all the latest and greatest news from the world of wireless business and technology, including breaking news, technical articles and feature stories written by the world's leading experts of mBusiness.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Glenn Diefenbach 04/29/04 02:01:11 PM EDT

My spouse has AT&T TDMA/GSM/GPRS Wireless service and I have T-Mobile 900/1800/1900 GSM/GPRS service. We have two carriers for two different reasons. My spouse chose AT&T Wireless for the coverage and I chose T-Mobile since they have the best International Voice and GPRS Roaming. I have been with VoiceStream now T-Mobile since they first offered GSM service in the Dallas,Texas area and am very satisfied with the service both Domestically and while traveling Internationally. I have NO intention of changing carriers.

Verizon and Sprint, both CDMA, can advertize all the price and phones deal they want, I would never switch to them since their CDMA phones don''t work very many places outside the US/Canada. Maybe someday if they are UMTS.

IoT & Smart Cities Stories
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.