IRVINE, CA -- (MARKET WIRE) -- 09/13/07 -- YouMail, Inc. (http://www.youmail.com), the mobile industry's premiere consumer voicemail service, announced today the addition of two new voicemail features to greatly expand users' control over their cellular worlds. The features -- "smart caller ID" and "personalized away messages" -- allow voicemail to be a much more effective method for personal communication.

SMART CALLER ID

YouMail provides enhanced notification of incoming voicemail through text messages and/or e-mails. Now when voicemails are left, YouMail's "smart caller ID" automatically tells its users not only the number of who called, but also the caller's name, and the length of the voicemail message -- all without the need for any set-up on the user's part.

"Caller ID information has generally been very limited on cell phones, with mobile users knowing only the phone number that left a voicemail," said Ken Brickley, VP of Marketing for YouMail. "With YouMail, users know exactly who left them voicemail, allowing them to save time by retrieving only the voicemails that matter and help verify that callers are who they say they are."

PERSONALIZED AWAY MESSAGES

YouMail allows users to set up personalized greetings for their callers, whether for a single caller or a group of callers like family or friends, and they can record their own outgoing messages or choose from a growing library of thousands of pre-recorded greetings. Now users who will be unavailable can quickly and easily arrange away messages for their cell phone -- akin to the similar ability in instant messaging, but tailored to different groups of people in their lives.

"Cell phone users often find themselves knowing they'll be unavailable or out of coverage for a period of time," said Brickley. "Now a user can simply choose an appropriate message and with a couple of clicks let their friends know they're away on vacation or out surfing, and co-workers or clients know they're in a meeting or on a plane."

USER FEEDBACK

Both innovations were inspired by recommendations from YouMail user feedback.

"YouMail is about cell phone voicemail that truly satisfies its users," said Alex Quilici, CEO of YouMail. "Whether it's knowing everything about who's leaving you messages or easily letting incoming callers know when and where you'll be out of reach, with the touch of a button you're in complete control of how you connect with everyone in your life."

About YouMail

YouMail replaces your cellular voicemail with a free and dramatically better voicemail system that helps you save time, simplify their life, and have fun. YouMail is transforming voicemail into something that's amazingly useful and incredibly fun, providing personalized greetings and away messages for individuals or groups of callers, a library of greetings uploaded by its users, and online voicemail access with the ability to share and save special voicemails easily. To learn more and sign up for the free YouMail service, go to http://www.youmail.com.

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Contact Info:

Drew Avril
Ink Inc. PR
718-871-7117
davril@inkincpr.com

Ken Brickley
YouMail
949-280-3815
ken@youmail.com