Welcome!

Mobile IoT Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Yeshim Deniz, Dana Gardner

News Feed Item

Payments Platform Leader Adyen Releases Global Retail Predictions For 2018

Efficiency, Voice Technology and Personalization Are Must-Haves for Savvy Shoppers

SAN FRANCISCO, Dec. 12, 2017 /PRNewswire/ -- Adyen, the payments platform of choice for the world's leading companies, today released its global retail predictions for 2018. Based on Adyen data, market research and anecdotes from hundreds of merchants, the company found early cues as to what savvy shoppers and retailers should expect next year.

Adyen’s 2018 Global Retail Predictions

Last year, Adyen predicted that mobile shopping and personalized customer experiences would make 2017 the year of ultra-convenience. This year, different themes have emerged, with the most prominent being efficiency. Millennial and Gen Z shoppers in particular want a shopping experience that offers the best of both the online and brick-and-mortar worlds. They also don't want to waste their time in either place.

"As consumer confidence and spending in the U.S. continues to grow, shoppers are demanding more seamless ways to shop and pay, and retailers are catering to their needs," said Roelant Prins, chief commercial officer, Adyen. "Adyen's retail predictions indicate customer satisfaction is top of mind and that voice technology and AI will take center stage in 2018."

Adyen's top 10 retail predictions for 2018:

  1. Unified commerce becomes the norm: Queue-busting and more ways to pay are key. Adyen found that shoppers of all ages would shop more often if they could avoid lines and do things like return items in a store that they bought online.
  2. Predicting customer preferences with big data: Retailers will use AI and machine learning to forecast product preferences, habits and the way clothing fits.
  3. Rise of the permanent pop-up: Pop-ups add exclusivity to an already exclusive experience. Fendi, Chanel and Louis Vuitton have already rolled out imaginative pop-ups, a trend that will continue as the pop-up becomes a bigger, more permanent part of marketing budgets.
  4. Chinese tourists – the new global power shoppers: Well-to-do Chinese millennials want iconic brands, and they have about $8,000 to spend on them, according to Adyen research. Chinese tourists will by far outspend American tourists next year, a trend that will continue until 2025, when Chinese tourists are projected to spend $255 billion.
  5. Ordering more than pizza on Messenger: As consumers get more comfortable spending money via Facebook Messenger and WeChat, they're plunking down larger amounts for high-end luxury goods and clothing.
  6. Real-world examples boost efforts to fight fraud: After the Equifax hack and other breaches, cybersecurity will be top of mind. Retailers will start syncing up data from all channels to know exactly what to block. 
  7. Augmented shopping: Shopping using the technology behind Pokemon Go gained traction in 2017, but in 2018, you'll notice it everywhere from Amazon to Saks Fifth Avenue.
  8. Voice shopping goes mainstream: Voice shopping efforts are ramping up too, as Target, Walmart, and Alibaba recently got into the game.
  9. Physical stores become town squares: The fate of the brick-and-mortar store has been unclear for years. But a new vision has bubbled up after big announcements from Apple and others, describing stores as "town squares," places for experiences like eating, drinking and watching entertainment.
  10. The disappearing sales associate: The next generation of shoppers can do their own product research. Adyen found that only 7 percent of Gen Z'ers want sales associates readily available to make recommendations in-store. Combined with self-service and "just walk out" checkouts, the role of the sales associate will diminish or radically shift in 2018. 

For more information please visit: www.adyen.com.

About Adyen
Adyen is the payments platform of choice for the world's leading companies. The only provider of a modern end-to-end infrastructure connecting directly to Visa, MasterCard, and consumers' globally preferred payment methods, Adyen delivers frictionless payments across online, mobile, and in-store. With offices all around the world, Adyen serves more than 4,500 businesses, including 8 of the 10 largest U.S. Internet companies. Customers include Facebook, Uber, Netflix, Spotify, Casper, Bonobos and L'Oreal.

Follow Adyen on Twitter  

Media Contact:

Adyen
Dave Pedersen
[email protected]

 

Adyen, the payments platform of choice for the world’s leading companies. (PRNewsfoto/Adyen)

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/payments-platform-leader-adyen-releases-global-retail-predictions-for-2018-300569843.html

SOURCE Adyen

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...