|By Luca Passani||
|October 28, 2003 01:26 PM EST||
With the advent of Phoneware and with V7 in particular, there is now a much richer mobile phone platform to deploy content for. What does this mean for handset manufacturers, carriers, and developers?
When friends and acquaintances ask who I work for, I say Openwave and observe the perplexed look on their faces. I am then quick to mention that our business is all about WAP, MMS, and wireless. If I worked for Nokia, everyone would recognize the company brand right away, even though Openwave software is present on more mobile phones. The difference is that Openwave is behind the scenes, providing the technology that makes mobile data work.
For this reason, I always take a minute to explain that a lot of popular phones run our browser (of course, I am careful not to sound too pedantic). Occasionally, people mention that they recognized the Openwave logo on the display of their mobile phones when they hit the Internet button. When I hear that, I get a little satisfaction.
The Openwave browser has been around for quite some time. Its first incarnations date back to 1995, when Openwave (or Unwired Planet, as it was called at the time) released its first HDML browser. The idea was to bring the Internet to mobile phones, while keeping within the limitations of the medium. Since then we have been on an upward trend. Version 4 of the browser (1998) marked the advent of WAP. A couple of years later Version 5 (V5) brought colors and a more interactive experience. The current browser (V6) embraces WAP2 and the transition to XHTML, converging with the broader Web.
In this article, we'll take a closer look at Openwave's next-generation browser, V7, to see what handset manufacturers, carriers, and developers can expect. As you'll see, client software has become much more than the browser.
Capabilities of the V7 Client Software
The V7 Browser is part of Openwave's new line of client software, called Openwave Phone Suite Version 7, a set of integrated mobile applications built to a flexible, modular architecture, including:
All of the V7 applications, including the Browser, are integrated, allowing end users to move seamlessly from one to another. Built to the underlying framework, they share V7's advanced graphics engine that delivers capabilities such as alpha-blending, supporting image transparencies, and giving users the ability to preview pictures without opening them, as well as zooming and cool menus. All of these bring the overall user experience to new heights of quality.
Overview of the V7 Architecture
V7 offers manufacturers an integrated mobile-messaging client and browser application, built to an embedded middleware layer, the V7 Framework, which houses core-shared resources such as: Openwave's advanced 2D graphics engine; Java application manager; and services such as the network stack, memory management, and file manager. Additional applications preintegrated with the V7 framework currently include the Aplix JBlend JVM and the RealNetworks RealOne Player.
Core benefits of the V7 architecture include:
V7 is a great example of software in the emerging category of Phoneware (see sidebar). Nokia's Series 60 for Symbian also fits within this category. However, Openwave's software is distinct in a couple of ways:
1. It covers a far broader range of phones. Openwave has already announced that V7 will be available for Linux, and is continuing to focus on delivering expanded functionality to phones utilizing existing embedded operating systems, or RTOS.
2. As it was born and evolved on (and for) small phones, V7 has far greater reach and relevance than competing phoneware solutions, making it the rational and cost-efficient way to deliver rich applications to the mass market of mobile phones.
What's in It for Developers?
Having mentioned how V7 benefits handset manufacturers, it is also worth taking a look at what V7 means for developers. The good news is that, with the advent of Phoneware and with V7 in particular, there is now a much richer mobile phone platform to deploy content for (see Figures 2–4).
For example, Openwave's integration of RealOne Player with V7:
Just as the desktop browser has evolved into the operating environment for many applications, so the browser in a mobile phone is becoming central to the handset's operation, with everything beyond the basic voice-call functionality moving toward integration with the browser. Version 7 of the Openwave browser provides greater flexibility in the interface, and more opportunities for integrated content and services. As device capabilities increase, Openwave presents another step toward a more compelling model for data services, even if it's one most consumers will never notice is there.
Embedded middleware is software that glues together everything that a phone needs to do, mediating between phone hardware and a core set of integrated mobile applications to deliver a consistent user experience. It forms a key element of phoneware, providing the utilities, services, and components necessary to deliver messaging, browsing, and download applications across different execution environments.
Phoneware helps manufacturers address operator service requirements in a compelling and cost-efficient manner. By implementing a core set of integrated, interoperable applications, manufacturers can accelerate development time while also ensuring a consistent and seamless user experience.
At the same time, embedded middleware allows applications to share resources and code, thereby minimizing footprint requirements. Since applications are written to this embedded layer, multiple applications can now be supported from a single porting and integration effort, promoting greater production efficiency.
Further, by writing core applications to an embedded middleware layer, manufacturers significantly enhance the flexibility of their phone platform. Application updates are separated from phone-layer integration and manufacturers can leverage a single interface for customization of phone look, feel, and behavior. Moreover, this use of shared resources permits a higher degree of integration between applications, enhancing phone usability.
THE ROLE OF PHONEWARE
The requirements placed on mobile phones are increasing substantially as services evolve from voice only, to voice plus wireless Internet, plus Multimedia Messaging (MMS), plus Java downloads. Implementing a wider range of applications on existing phone platforms requires manufacturers to take a long look at how best to manage integration costs while maintaining phone performance. Most of Openwave's manufacturer customers already recognize this challenge and are actively addressing it by building their own embedded middleware, leveraging browser software to manage application requirements through the sharing of common resources.
This new focus on how to implement an expanding range of capabilities on existing phone systems is resulting in demand for a new class of software that can weave together applications on the phone in a consistent manner for the user while maximizing production efficiencies – phoneware.
PHONEWARE = INTEGRATED MOBILE APPLICATIONS + EMBEDDED MIDDLEWARE
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Aug. 24, 2016 02:00 AM EDT Reads: 1,373
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 24, 2016 01:45 AM EDT Reads: 1,828
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 24, 2016 01:00 AM EDT Reads: 1,568
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 24, 2016 12:30 AM EDT Reads: 1,829
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 24, 2016 12:00 AM EDT Reads: 2,778
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 23, 2016 11:30 PM EDT Reads: 2,203
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 23, 2016 11:00 PM EDT Reads: 3,480
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Aug. 23, 2016 09:00 PM EDT Reads: 2,967
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Aug. 23, 2016 08:45 PM EDT Reads: 3,739
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 23, 2016 08:15 PM EDT Reads: 1,623
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 23, 2016 07:00 PM EDT Reads: 3,793
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 23, 2016 05:00 PM EDT Reads: 2,890
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 23, 2016 02:15 PM EDT Reads: 2,498
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 23, 2016 01:45 PM EDT Reads: 1,404
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 23, 2016 01:15 PM EDT Reads: 1,713
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 23, 2016 12:00 PM EDT Reads: 2,024
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Aug. 23, 2016 09:30 AM EDT Reads: 2,219
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 23, 2016 06:45 AM EDT Reads: 2,031
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 23, 2016 06:45 AM EDT Reads: 1,622
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
Aug. 22, 2016 01:30 PM EDT Reads: 2,142