(September 30, 2003) - The promise of mobile applications that increase profits often stops when people need to actually get information to wireless devices. Open Terra, a New Jersey technology startup, solved the problem by revolutionizing how mobile enterprise applications synchronize, communicate and disseminate information globally. "Our first product, mSolve, lets people deliver a mobile promise of performance and profitability," said David Sasson, Open Terra's CEO. "We are breaking down barriers that block mobility," he said today while introducing mSolve at DEMOmobile Conference, the industry's annual event showcasing new products that shape how business is conducted in a wireless world.

"Mobility is revolutionizing the way businesses function because people can access mission critical data, work more efficiently and focus on real business objectives; we are revolutionizing mobility," said Sasson. The new platform gives mobility to customer relationship management, enterprise resource planning and other applications, and manages data from Web services or corporate databases. It resides on virtually any application server.

"When a sales rep can actually use his cell phone to learn about current inventory, we're helping impact the company's profitability. When a traveling executive needs to access quarterly results, we're helping her work more productively. Our solution gets people the information they need to be better informed in every business situation," he said. Open Terra's ability to solve these problems earned it the right to demonstrate mSolve at the prestigious DEMOmobile. mSolve is the first and only online mobile application development and deployment environment that includes a drag-and-drop, graphical interface and packaged database and message queue connectors. It works across all wireless carriers and supports all current wireless protocols.

The online, instant features make mSolve a revolutionary entry in the rapidly evolving mobile industry. With mSolve, a mobile workforce can stay connected without having to bring hardware back to headquarters, without installing and programming applications and without wasting time. Open Terra's CTO Ted Bielenda said, "Often, a company's IT group must work with sales, marketing, human resources, and other functions to understand the business objectives and ramifications of going mobile. Then, they need to figure out how to do it." Programming time, system integration, middleware development and testing can take anywhere from three to nine months. Open Terra's mSolve gets businesses mobile in minutes.

"Whether you're a sales rep on the road, an attorney in a court room or anyone else needing information when you're not tethered to an enterprise network, our solution works," said Bielenda, adding that Open Terra's new platform delivers information to cell phones, laptops, PDAs and other mobile devices. Universal and scalable, the platform works with any Java-enabled or WAP device and lets the workforce use any combination of devices.

mSolve is unique on five critical fronts. First, technologists can build applications with a software solution that bundles everything - even middleware - into one suite that is intuitively easy to use. Second, Open Terra's founders wrote the programming code to control costs and eliminate programming on the users’ side. Third, the agent caches data and manages information flow so any mobile device can have easy, instant access to data. Fourth, the new platform provides the most rapid development and deployment environment available. Whether you host the application on your own server or use Open Terra's host, you give wireless workers secure access to critical data in minutes. And fifth, Open Terra discarded the traditional license fee to save people money and aggravation; clients access mSolve by buying bandwidth on a monthly basis, regardless of how many users the business has.

"We listened to concerns people had with existing wireless applications. They don't like paying for licenses for every potential user when only a percentage of users actually use the software at any one moment," said Bielenda. "We offer a more affordable approach that helps companies of every size," he said.