Welcome!

Mobile IoT Authors: Pat Romanski, Liz McMillan, Elizabeth White, Ed Featherston, Rostyslav Demush

Related Topics: @CloudExpo, @ThingsExpo, @DevOpsSummit

@CloudExpo: Blog Post

Dispelling Three Flawed Myths of Digital Technology | @CloudExpo #DL #IaaS #Cloud #Blockchain

Nobody agrees on just what constitutes digital technology

Digital transformation. Digital strategy. Digital leadership. Digital enterprise. Digital customer journey.

It seems the list of things that have gone digital is unending and remarkably broad.

Underlying all of these intertwined digital concepts? Unquestionably, some kind of technology.

Digital technology.

Just one problem: nobody agrees on just what constitutes digital technology. And without a grasp on what technologies are digital - or more to the point, what technologies are not digital - we've built our entire digital edifice on a foundation of sand.

Ones and Zeroes
We can all agree that the broadest definition of digital technology would be technology that uses ones and zeroes to represent data. After all, bits - aka binary digits - are where we got the word digital in the first place.

Using this definition, digital technology launched on Valentine's Day in 1946, with the introduction of ENIAC.

Yes, digital technology is 1940s technology. More memory, bigger storage, and faster networks have multiplied the speed and power of ENIAC untold billions of times over - but by this definition of digital technology, there's nothing particularly new or special, just more of the same. Move right along, nothing to see here.

The obvious conclusion from this argument is that we mean something different by digital technology today than we did in the 1940s. Not just more and faster, but intrinsically different somehow. Otherwise digital wouldn't be on the tip of every desperate executive's tongue 71 years later.

Let us not chuck out our venerable bits-based definition of digital so fast, however. During those seven decades, many technologies have navigated the transition from analog to digital - forming periodic digital transformations that may seem quaint today, but were disruptive at the time.

Transistor radios hit the market in the 1950s, but digital radio technology didn't roll out until the 1960s as communication satellites became the disruptive technology of their day.

Digital broadcasting, however, had to wait until the 1990s, thus spurring the rise of digital radio receivers and digital televisions in the 2000s.

Meanwhile, compact disk (CD) technology brought digital audio to the masses in the 1980s, but let us not forget the brief heyday of digital vinyl LPs in the late 1970s and early 1980s.

Clearly, digital technology has been causing disruptions all along. Again - nothing particularly new here.

Narrowing Down the Definition
Digital communications satellites, digital broadcasting, digital TVs, and CDs were all disruptive digital technologies of their day - and all essentially represented moving from an analog technology to one dependent on moving bits around.

When we use the phrase digital technology today, however, we're generally not referring to the transition from analog to digital. After all, enterprises have been pushing bits around for most of the seven decades since ENIAC. We're still missing the proper context.

Perhaps the missing context is the customer?

Given today's customer-focused context for digital, many people jump to the opposite extreme from our bit-pushing definition of digital technology. For them, digital technology is technology that end-users directly interact with, including both the hardware and the software.

This definition of digital technology may be narrower than our more general one, but it's still rather broad. In this context, smartphones and their apps are at the eye of the digital technology storm, but the term encompasses any software-based technology with a user interface, from microwave ovens to digital signage.

This definition of digital technology as user-facing, software-based technology is perhaps the most prevalent definition in use today.

A recent Harvard Business Review report, for example, defines digital organizations as "organizations where most of the products depend upon digital technologies." And while the report doesn't specifically define digital technologies, it's clear from the overall context of the report that it is using the narrower definition above.

In fact, you can find examples of people either explicitly or implicitly relying on this definition of digital technology all over the digital landscape.

What do most digital consultancies do? Typically, build web sites and mobile apps. What do most digital initiatives entail? Putting better software-based technology into the hands of users. And so on, ad nauseam.

The Problem with Narrow Definitions
You may be thinking to yourself at this point in the Cortex that this narrower definition of digital technology represents the modern definition. Well, sorry to disappoint - there's a massive problem with this definition: what it excludes.

For example, here is a list of modern, innovative technologies that would fall outside our narrow definition of digital, because none of them are user-facing.

Blockchain. Flash memory. Virtualization. Integration-as-a-Service. And while we're at it, let's throw in an entire category of open source projects, like Apache Hadoop and Apache Spark.

All of these technologies unquestionably involve moving bits around, so they obviously fall under our seven-decade old, broader definition of digital. That's not up for debate.

But none of these technologies are user-facing - at least, without adding some kind of visualization layer to them. And if we do that, the visualization layer - not the underlying technology - would be the digital component.

All of a sudden, we're on shaky ground here. Clearly, blockchain and the rest are all digital technologies! And while we're at it, cognitive computing, deep learning, and dozens of others whose user-facingness is debatable.

Fair enough, we need to widen our definition. Other than the bit-pushing part of the story, then, what do our list of potentially excluded technologies all have in common?

They are innovative. So, is ‘innovative' part of our definition of digital technology?

Frying pan, meet fire. If all we mean by digital technology is innovative technology - and to be sure, many vendors do - then we have just committed the mother of all digital-washing faux pas.

True, much of the innovation in enterprise technology is digital in some fashion, but on the great Venn diagram of technology concepts, digital technology and innovative technology only overlap. Neither one is included in the other.

We have to do better.

The Intellyx Take: Putting the Customer at the Center
The problem with our narrower definition of digital technology isn't simply that it's too narrow. The problem is that user-facing doesn't encompass the true essence of digital.

At Intellyx, we define ‘digital' as customer preferences and behavior drive enterprise technology decisions. The customer comes first, and the only reason technology is involved at all is because customers demand technology-based products and services from the companies they do business with.

Furthermore, the only way traditional, hierarchically-organized enterprises can rise to the customer-centric challenge of digital is via a comprehensive, end-to-end reorganization.

Instead of customer-facing people, processes, and technology living in one silo while back-office people, processes, and technology live in another - with untold numbers of silos in between - digital transformation requires a cross-cutting rethink of the entire organizational model.

Given the observations of Conway's Law, wherever our organizational model goes, so too goes our technology.

Digital technology need not fall exclusively in the category of ‘user-facing.' In fact, any piece of technology, regardless how old it is or where it falls in the enterprise IT environment, is a ‘digital technology' if it aligns with the customer-centric goal of digital.

From mainframes and middleware to cloud computing and the Internet of Things, all enterprise technology might qualify as digital technology.

What, then, about our list of excluded technologies? The answer of course, is that all of these might very well be digital technologies as well - as long as the end-customer is driving the application of the technology.

On the other hand, it's certainly possible for a user-facing piece of technology to fall outside our updated definition of digital technology if it doesn't align properly with the goals of digital.

Yes, the same mobile application, the very same piece of technology, may or may not qualify as digital technology depending upon how a company deploys it.

If this context-sensitive aspect of the definition makes you uncomfortable, then all I have to say to you is: welcome to digital transformation.

After all, there is a bigger picture here - digital as a term is itself inherently vague and dynamic. Furthermore, digital transformation is such a comprehensive, deeply chaotic set of internal and external disruptions that simply labeling all such transformations as digital is a confusing oversimplification.

Compared to digital transformation itself, therefore, digital technology is relatively straightforward - and furthermore, the distinctions among various technology innovations aren't particularly important as long as customers are driving those innovations.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: dailyinvention and public domain.

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.

@ThingsExpo Stories
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...