ATLANTA, June 20 /PRNewswire/ -- EyeWonder, Inc., rich media and digital video's fastest-growing technology innovator, today announced that it has formed a strategic partnership with Jumpstart Automotive Media, the only advertising network exclusively focused on the automotive industry. Through the relationship, EyeWonder becomes Jumpstart's preferred rich media provider, and Jumpstart joins the EyeWonder Select Publishing Program, which enables media buyers and planners to easily incorporate rich media into their ad buys without incurring additional rich media fees*.

"Our rich media and digital video technology powers cutting edge creative that delivers richer results to advertisers," said Michael Griffin, executive vice president of corporate development, EyeWonder. "Combine that with Jumpstart Automotive's industry-leading network of publishers that reach more than 6 million automotive shoppers each month and you have an unprecedented opportunity for automotive advertisers to reach local and regional online audiences."

While automobile manufacturers already feature rich media and video technology to fuel high-powered campaigns that have produced significant results, local and regional dealers have been unable to utilize this medium - mainly due to a lack of technology and creative resources necessary to develop and execute rich media ad units. EyeWonder gives advertisers this technical horsepower, enabling them to quickly and successfully create and deploy rich media campaigns. This technology, combined with Jumpstart Media's expansive network of sites, including CarandDriver.com, RoadandTrack.com, CycleWorld.com, NADAguides, Vehix, Consumer Guide Automotive, JD Power Autos and Shopping.com. allows dealers and retailers to scale their campaigns to effectively target their ideal demographic: local and regional car and car part shoppers who are actively pursuing a product or service online.

"With EyeWonder, we can increase the return on investment of dealer advertising dollars by offering them the rich media opportunity even as we streamline the rich media production process and scale their reach to a mass - yet highly targeted - audience," said John Durham, President, Sales and Marketing, Jumpstart Automotive Media.

* Subject to publisher eligibility requirements Partnership Details

Through the agreement, local and regional automotive dealers, retailers and OEM advertisers will gain access to EyeWonder's:

-- Rich media and interactive video technology designed to improve campaign effectiveness -- AdWonder reporting, the clearest and most in-depth rich media analytics dashboard in the industry -- Direct access to EyeWonder's team of rich media experts for creative and production support and campaign consultation In turn, Jumpstart will provide its advertisers and brands: -- A scalable solution that makes rich media advertising a first-time possibility for local and regional automotive retailers -- An efficient way to streamline rich media campaign creation and execution to effectively reach their target audience -- A way for media planners and buyers to incorporate rich media without incurring extra fees (subject to publisher eligibility requirements) About Jumpstart Automotive Media

Jumpstart Automotive Media ( http://www.jumpstartautomotivemedia.com/ ), a division of Hachette Filipacchi Media U.S ( http://www.hfmus.com/ ), partners with leading web publishers to create the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key Jumpstart Network partners include CarandDriver.com, RoadandTrack.com, CycleWorld.com, NADAguides, Vehix, Consumer Guide Automotive, JD Power Autos and Shopping.com. Jumpstart has partnered with leading web sites and ad networks for a Behavioral Auto Channel which uses behavioral targeting to track and serve ads to in-market car buyers across one of the web's largest aggregated distribution bases.

About EyeWonder, Inc.

EyeWonder, Inc., is rich media and digital video's fastest-growing innovator, empowering brands and advertisers to leverage the industry's most comprehensive creative capabilities for campaigns that are proven to deliver richer results. Headquartered in Atlanta, the company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. Moreover, EyeWonder delivers. A 2006 Dynamic Logic study found that the EyeWonder-powered campaigns generate a 65% increase in aided brand awareness and a 34% increase in message association, and that it leads all other top rich media providers in three out of four core brand metrics.

EyeWonder services the world's top agencies and brands, and its rich media and video ad products are accepted by more than a thousand online publishers, including Yahoo!, AOL, and MSN. For more information on Richer Media and Richer Results, please visit http://www.eyewonder.com/ .

CONTACT: Kathleen Zakrzewski, +1-610-934-7563, Mobile, +1-215-939-5709,
kathleen@0to5.com, or Scott Gleeson Blue, +1-610-934-7560, Mobile,
+1-215-356-7423, scott@0to5.com, both of Zer0 to 5ive for EyeWonder; or George
H. Simpson of George H. Simpson Communications for Jumpstart Automotive Media,
+1-203-521-0352, georgehsimpson@att.net

Web site: http://www.jumpstartautomotivemedia.com/
http://www.eyewonder.com/
http://www.hfmus.com/