Mobile IoT Authors: Elizabeth White, Liz McMillan, Kevin Benedict, Yeshim Deniz, Pat Romanski

Related Topics: @ThingsExpo, Mobile IoT, Wearables

@ThingsExpo: Blog Post

Born to Run: Travel and Tourism Are Going Mobile, Fast | @ThingsExpo #IoT

What it means for performance testing

A number of years ago, I went on a long trip to Europe. I didn't need to bring much - just some good walking shoes, my backpack, and a map to get around. Still, I had to do my homework before stepping out the door. I needed to know where I was going, what I wanted to see, and I had to polish up on my people skills to figure out what to do in every new place I encountered. A lot of preparation went into that trip, and it was worth it!

Traveling is very different today, thanks of course to the smartphone. These little devices haven't just affected what you bring on a trip - they've changed how you approach your trips altogether. You don't need to plan as much because everything you may need is right there, at your fingertips. And you don't just bring one phone, of course. A family traveling this summer will have 4 or 5 devices in the car, and maybe the car itself is connected too. They're using mobile devices to navigate, stream music and videos to keep the kids occupied in the back, look up restaurants, make hotel reservations, and play games with each other - all at the same time.

Maybe you are going to experience this some time this summer, or maybe you just did this July 4th. Either way, as you head out on the road this summer, look around and think about the profound impact that mobile technology is having on the vacationer's experience - and let's consider what it means for performance testing.

Highlight Reel: Major Trends in the Travel Industry
Let's take a look at some of the paradigm shifts we are seeing in summer travel. First, the industry is a lot bigger than you think. Reports show that the U.S. tourism industry generates $2.1 trillion in economic impact, with almost a trillion of that spent directly by travelers. According to research by eMarketer, 2015 is the tipping point year, when the majority of those travelers conduct their research from a mobile device as opposed to a laptop or desktop.

With demand for mobile services increasing so rapidly, the supply is naturally right there to fill it. These days, you don't need to plan so much (like I had to do in my trip). You can actually get by just fine thinking only a couple days in advance. As evidence, did you know that last-minute bookings have been killing it on Expedia and Orbitz? Sites like those have seen a near 70% rise through mobile channels and higher occupancy rates.

Advertisers love the travel industry as well. The more we move, the more ads they can show us. Especially when you consider the highly valuable location and behavioral data that travel apps are able to collect from users. And with more and more people starting to get creative with their media strategy, you can expect to see more and more interesting use of local and social ad space.

Then, there's the booming sharing economy. Companies like Airbnb, Uber, and OpenTable are some of the hottest on the market, creating all kinds of interesting business models for entrepreneurs, not to mention unique vacation experiences for travelers. With the sharing economy, mobile apps have transcended beyond information resource or booking agent to enablers of entirely new travel trends.

Implications on Performance Testing
Why does performance matter so much with mobile apps? To answer that question, start by considering a user's first experience with a new mobile app they are trying out. Maybe they've downloaded it for the first time while flying on an airline they haven't flown before, or they just arrived at a theme park and want an app to get them around. Apps are available for trains, hotels, airlines, theme parks, city guides, and local events - basically anything travelers need to make sure that their trip is a success.

Regardless of what they are looking up, travelers' first experience is on the go. Users are under pressure, trying to figure something out without wasting any precious time. They are distracted - navigating a busy ticket counter or conversing in a foreign language with a street vendor. The decisions they make at that moment really matter, and can mean the difference between a pleasant flight and a missed connection. Reliability of your app is key in these situations. If the app is slow, unresponsive, or difficult to understand, your user will give up.

With so much travel happening over the summer, there are a lot of new users always coming in. This is the best time to get happy visitors and have them sharing their stories of how your app made their travel experience better. But if your performance is bad going into it, you've blown that big opportunity.

Here's how to get in the passing lane:

Tip 1: Account for All of the Variability
When you are dealing with a massively mobile audience, you need to realize that you have a lot of different users acting under different conditions, and often they don't even know what to expect. Make sure that you can handle all that variability and that you are prepared for it.

As part of your load testing process, set up emulators that account for variability in network speeds: including at a minimum 3G, 4G and WiFi. Have a representative collection of devices because new models are coming out all the time. You'll want to test on different screen sizes and different operating systems. Finally, test how problems with service delivery affect your apps and your performance, such as latency, packet loss and the contention ratio. What happens when a user gets a phone call while in the middle of a transaction? What happens when they lose service because they are going through a tunnel? All of these scenarios are ones you'll want to think about and plan for.

Tip 2: Adopt a Mobile-First Strategy
Now is the time to start thinking that mobile is the primary vehicle for users interacting with your company site, or at least an equivalent one to their laptop or desktop. This is especially true over summer weekends. It's tempting to think of your users falling into separate groups (mobile or PC), but this is no longer the case. It's the same people who are using multiple devices to research and book trips.

It's time to structure your testing and monitoring with a mobile-first attitude. Mobile isn't a secondary afterthought anymore. It's how your users are experiencing you all summer long. What does it mean to start with mobile? First, don't silo your testing or performance monitoring, keeping mobile and PC separate. Set up load tests with a mix of mobile and non-mobile devices or emulators, mimicking what you see in the real world. Build out your test scenarios as completely on mobile devices as you do on the traditional website. And make sure your operations teams are sharing information across all platforms and devices.

You can explore our Mobile-First infographic for more ideas.

Tip 3: Starting Planning for Wearables and Explore IoT
We still don't know what the impact will be on performance from the embryonic wearables market, but this summer is the perfect time to gather some data as your users play around. Based on that data, start to build some models and simulations that will help you develop a strategy for testing wearables over the next 12 months. For more about this topic, check out our previous post here.

While you're at it, you may also want to start thinking about the Internet of Things. Wearables are just the beginning. Soon, we're likely to be flooded with a seemingly unending flow of Internet-connected gizmos and gadgets. IoT is going to mean big things for storage - as sensors and devices stream terabytes of data from, for example, a Tennessee Cornfield. Storing all that information? Not so easy. There are few standards for IoT platforms and even less for performance. Still, you can bet that in a few years, all those travelers will be turning on their AC from their phones. So, this summer is a good time to get educated.

Make This the Best Summer Yet
We are constantly on the go. Our mobility only increases over the summer, as we browse travel apps, check flights, make reservations and just search for fun things to do all from our phones. To ensure that a user's first experience is as good as possible, make variability, mobile first strategies and IoT planning your main priorities. That way, it will be a near-perfect experience for every new user, and your app may become the next great, must-have travel app.

More Stories By Tim Hinds

Tim Hinds is the Product Marketing Manager for NeoLoad at Neotys. He has a background in Agile software development, Scrum, Kanban, Continuous Integration, Continuous Delivery, and Continuous Testing practices.

Previously, Tim was Product Marketing Manager at AccuRev, a company acquired by Micro Focus, where he worked with software configuration management, issue tracking, Agile project management, continuous integration, workflow automation, and distributed version control systems.

@ThingsExpo Stories
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.