Welcome!

Mobile IoT Authors: Mauro Carniel, Rostyslav Demush, Pat Romanski, Elizabeth White, Liz McMillan

Related Topics: @ThingsExpo, Mobile IoT, Wearables

@ThingsExpo: Blog Post

Born to Run: Travel and Tourism Are Going Mobile, Fast | @ThingsExpo #IoT

What it means for performance testing

A number of years ago, I went on a long trip to Europe. I didn't need to bring much - just some good walking shoes, my backpack, and a map to get around. Still, I had to do my homework before stepping out the door. I needed to know where I was going, what I wanted to see, and I had to polish up on my people skills to figure out what to do in every new place I encountered. A lot of preparation went into that trip, and it was worth it!

Traveling is very different today, thanks of course to the smartphone. These little devices haven't just affected what you bring on a trip - they've changed how you approach your trips altogether. You don't need to plan as much because everything you may need is right there, at your fingertips. And you don't just bring one phone, of course. A family traveling this summer will have 4 or 5 devices in the car, and maybe the car itself is connected too. They're using mobile devices to navigate, stream music and videos to keep the kids occupied in the back, look up restaurants, make hotel reservations, and play games with each other - all at the same time.

Maybe you are going to experience this some time this summer, or maybe you just did this July 4th. Either way, as you head out on the road this summer, look around and think about the profound impact that mobile technology is having on the vacationer's experience - and let's consider what it means for performance testing.

Highlight Reel: Major Trends in the Travel Industry
Let's take a look at some of the paradigm shifts we are seeing in summer travel. First, the industry is a lot bigger than you think. Reports show that the U.S. tourism industry generates $2.1 trillion in economic impact, with almost a trillion of that spent directly by travelers. According to research by eMarketer, 2015 is the tipping point year, when the majority of those travelers conduct their research from a mobile device as opposed to a laptop or desktop.

With demand for mobile services increasing so rapidly, the supply is naturally right there to fill it. These days, you don't need to plan so much (like I had to do in my trip). You can actually get by just fine thinking only a couple days in advance. As evidence, did you know that last-minute bookings have been killing it on Expedia and Orbitz? Sites like those have seen a near 70% rise through mobile channels and higher occupancy rates.

Advertisers love the travel industry as well. The more we move, the more ads they can show us. Especially when you consider the highly valuable location and behavioral data that travel apps are able to collect from users. And with more and more people starting to get creative with their media strategy, you can expect to see more and more interesting use of local and social ad space.

Then, there's the booming sharing economy. Companies like Airbnb, Uber, and OpenTable are some of the hottest on the market, creating all kinds of interesting business models for entrepreneurs, not to mention unique vacation experiences for travelers. With the sharing economy, mobile apps have transcended beyond information resource or booking agent to enablers of entirely new travel trends.

Implications on Performance Testing
Why does performance matter so much with mobile apps? To answer that question, start by considering a user's first experience with a new mobile app they are trying out. Maybe they've downloaded it for the first time while flying on an airline they haven't flown before, or they just arrived at a theme park and want an app to get them around. Apps are available for trains, hotels, airlines, theme parks, city guides, and local events - basically anything travelers need to make sure that their trip is a success.

Regardless of what they are looking up, travelers' first experience is on the go. Users are under pressure, trying to figure something out without wasting any precious time. They are distracted - navigating a busy ticket counter or conversing in a foreign language with a street vendor. The decisions they make at that moment really matter, and can mean the difference between a pleasant flight and a missed connection. Reliability of your app is key in these situations. If the app is slow, unresponsive, or difficult to understand, your user will give up.

With so much travel happening over the summer, there are a lot of new users always coming in. This is the best time to get happy visitors and have them sharing their stories of how your app made their travel experience better. But if your performance is bad going into it, you've blown that big opportunity.

Here's how to get in the passing lane:

Tip 1: Account for All of the Variability
When you are dealing with a massively mobile audience, you need to realize that you have a lot of different users acting under different conditions, and often they don't even know what to expect. Make sure that you can handle all that variability and that you are prepared for it.

As part of your load testing process, set up emulators that account for variability in network speeds: including at a minimum 3G, 4G and WiFi. Have a representative collection of devices because new models are coming out all the time. You'll want to test on different screen sizes and different operating systems. Finally, test how problems with service delivery affect your apps and your performance, such as latency, packet loss and the contention ratio. What happens when a user gets a phone call while in the middle of a transaction? What happens when they lose service because they are going through a tunnel? All of these scenarios are ones you'll want to think about and plan for.

Tip 2: Adopt a Mobile-First Strategy
Now is the time to start thinking that mobile is the primary vehicle for users interacting with your company site, or at least an equivalent one to their laptop or desktop. This is especially true over summer weekends. It's tempting to think of your users falling into separate groups (mobile or PC), but this is no longer the case. It's the same people who are using multiple devices to research and book trips.

It's time to structure your testing and monitoring with a mobile-first attitude. Mobile isn't a secondary afterthought anymore. It's how your users are experiencing you all summer long. What does it mean to start with mobile? First, don't silo your testing or performance monitoring, keeping mobile and PC separate. Set up load tests with a mix of mobile and non-mobile devices or emulators, mimicking what you see in the real world. Build out your test scenarios as completely on mobile devices as you do on the traditional website. And make sure your operations teams are sharing information across all platforms and devices.

You can explore our Mobile-First infographic for more ideas.

Tip 3: Starting Planning for Wearables and Explore IoT
We still don't know what the impact will be on performance from the embryonic wearables market, but this summer is the perfect time to gather some data as your users play around. Based on that data, start to build some models and simulations that will help you develop a strategy for testing wearables over the next 12 months. For more about this topic, check out our previous post here.

While you're at it, you may also want to start thinking about the Internet of Things. Wearables are just the beginning. Soon, we're likely to be flooded with a seemingly unending flow of Internet-connected gizmos and gadgets. IoT is going to mean big things for storage - as sensors and devices stream terabytes of data from, for example, a Tennessee Cornfield. Storing all that information? Not so easy. There are few standards for IoT platforms and even less for performance. Still, you can bet that in a few years, all those travelers will be turning on their AC from their phones. So, this summer is a good time to get educated.

Make This the Best Summer Yet
We are constantly on the go. Our mobility only increases over the summer, as we browse travel apps, check flights, make reservations and just search for fun things to do all from our phones. To ensure that a user's first experience is as good as possible, make variability, mobile first strategies and IoT planning your main priorities. That way, it will be a near-perfect experience for every new user, and your app may become the next great, must-have travel app.

More Stories By Tim Hinds

Tim Hinds is the Product Marketing Manager for NeoLoad at Neotys. He has a background in Agile software development, Scrum, Kanban, Continuous Integration, Continuous Delivery, and Continuous Testing practices.

Previously, Tim was Product Marketing Manager at AccuRev, a company acquired by Micro Focus, where he worked with software configuration management, issue tracking, Agile project management, continuous integration, workflow automation, and distributed version control systems.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.