Welcome!

Mobile IoT Authors: Gopala Krishna Behara, Sridhar Chalasani, Tirumala Khandrika, Pat Romanski, LeanTaaS Blog

Related Topics: @CloudExpo, Mobile IoT

@CloudExpo: Blog Post

BaaS – The New Possibility in Mobile Cloud Technology | @CloudExpo #Cloud

Backend as a Service is estimated to grow from $216 million to around $7.7 billion in 2017

Today, a mobile phone is endowed with more capabilities than it was five years ago. One of the contributing factors to the power of mobile apps is Backend as a Service (BaaS). BaaS is gaining huge momentum lately; its highly flexible and scalable nature has the capability to bring out the best from a mobile application. The use of mobile applications is also witnessing an increasing curve in the IT Market because of the features on offer, further simplifying our day-to-day needs. Focusing on statistics, BaaS is estimated to grow from $216 million to around $7.7 billion in 2017; this rise is mainly supported by the Entertainment Applications sector as it derives maximum revenue for any mobile application development company.

To promote and increase the usage of mobile applications in the market, companies started to offer bundled services in addition to Backend as a Service (BaaS). Bundled services are mainly constituted of middleware, IDE for Mobile Application Development and server side infrastructure along with ready to integrate features. Application developers facing problems were relieved as BaaS provided a direct-cut solution.

This move allowed developers to focus more on the front-end of the mobile application than on the back-end which was time consuming. With BaaS, developers could reduce the time needed to develop their applications by almost 70%. Also, BaaS provided flexible benefit plans which let the initial investment for developing mobile applications be minimal.

1. Mobile Backend as a Service - The concept and advantages
MBaaS (Mobile Backend as a Service) proves to be an essential tool for startups and enterprises for their development phase. The driving factor for MBaaS to be preferred is that the app development company can focus on the marketing activities required for the application than to brood over the coding of back-end system. MBaaS provides pre-developed features which can be infused directly into applications.

Developers can gain access to ready features such as:

  • SDKs
  • Code samples for multiple operating systems,
  • API library for geolocation
  • Analytics
  • Chat
  • Security
  • Email and push notifications
  • Content and user management
  • Versioning
  • REST API

These tools reduce creation time by allowing breathing space to focus on other parts of the mobile application development process. The striking advantage of using MBaaS is reduced cost, more marketing, less coding, less investment and increased profit.

2. What's it got for you:
As the industry moves ahead with BaaS, there are lots of players contributing to this evolution. To name a few, we have Appcelerator, Apple, StackMob, Kinvey, Proxomo, Applicasa and many more. Out of these players, Kinvey strikes the best balance in terms of development, deployment, stability and costing. Kinvey's features can be explained as follows:

  • Kinvey is sleek and superfast when it comes to representing data.
  • Kinvey accommodates different times zones and shadows device time zone to server time zone.
  • The framework is easily available as JSON, there is no need to develop a additional or separate framework.
  • Syncing of data can be customized as per requirements. The automatic syncing interval with Kinvey can range from 5 to 20 minutes or when the device comes online.
  • The application navigation experience is smooth and does not involve any sort of delays. This feature helps when designing complicated applications.
  • Kinvey is aptly priced; it is considered to be affordable and efficient for startups as well as established enterprise. New developments are often hobbled with rising costs of infrastructure and technology; it is quite difficult for startups to invest a huge amount at the beginning, and this is exactly where Kinvey has competitive pricing.
  • Kinvey has a secured protocol for applications requiring data security compliance and can easily clear this hurdle.

Based on these features, BaaS has taken the application development process to new heights. Emerging startups in the industry can look forward to try out new tactics to present themselves and be ahead of the competition. Every startup deploying BaaS will benefit ahead in terms of time, cost saving, and flexibility in developing its mobile application. Also, established ISVs can pool their investments into BaaS and deliver much better output in less time along with correct allocation of resources.

3. Public, Private and Hybrid cloud for MBaaS:

4. The three cloud segments - Public, Private and Hybrid - play an important role in MBaaS. Selection of Public, Private or Hybrid cloud entirely depends on the requirements of the application and the type of visitors accessing the application. However, Public cloud wins out over the others for the reason that there are plenty of available options at various costs, flexibility and security. Private cloud has fewer options; these might not be applicable or affordable to new entrants or sometimes even to established organizations.

5.  The road less traveled. In one of the mobile applications designed and developed by Harbinger Systems we focused more on the front-end than the back-end as the latter was farmed out to Kinvey. This move to MBaaS from traditional thinking was easy to contemplate because Kinvey was not only cost effective but also helped to shrink deliverable timelines, offered high-end security for the application and ensured identity management with back-up facilities.

In all, BaaS proves to be a great accelerator in the mobile technology sector. It has not only reduced development time but has also helped in lowering development complexity and thus costs. BaaS has the capability to offer turn-key functionality for any mobile application; it allows the developers to explore and offer advanced application features thus satisfying a larger section of the users.

More Stories By Prashant Khambekar

Prashant Khambekar is SVP Business Development at Harbinger Systems. He handles marketing and sales as well as upcoming technologies and market segments. The thrust of marketing and sales is personalized messaging and service. He was previously the Head of Delivery for all customers worldwide, which include some of the best ISVs. He is a strong proponent of Agile development and continuous process improvement. Prashant has worked in software products and outsourced product development. He has extensive experience in the US and in India. Prashant did his undergraduate studies at IIT-Bombay. He obtained his Master’s and then his Ph.D. from Clemson University.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...