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BaaS – The New Possibility in Mobile Cloud Technology | @CloudExpo #Cloud

Backend as a Service is estimated to grow from $216 million to around $7.7 billion in 2017

Today, a mobile phone is endowed with more capabilities than it was five years ago. One of the contributing factors to the power of mobile apps is Backend as a Service (BaaS). BaaS is gaining huge momentum lately; its highly flexible and scalable nature has the capability to bring out the best from a mobile application. The use of mobile applications is also witnessing an increasing curve in the IT Market because of the features on offer, further simplifying our day-to-day needs. Focusing on statistics, BaaS is estimated to grow from $216 million to around $7.7 billion in 2017; this rise is mainly supported by the Entertainment Applications sector as it derives maximum revenue for any mobile application development company.

To promote and increase the usage of mobile applications in the market, companies started to offer bundled services in addition to Backend as a Service (BaaS). Bundled services are mainly constituted of middleware, IDE for Mobile Application Development and server side infrastructure along with ready to integrate features. Application developers facing problems were relieved as BaaS provided a direct-cut solution.

This move allowed developers to focus more on the front-end of the mobile application than on the back-end which was time consuming. With BaaS, developers could reduce the time needed to develop their applications by almost 70%. Also, BaaS provided flexible benefit plans which let the initial investment for developing mobile applications be minimal.

1. Mobile Backend as a Service - The concept and advantages
MBaaS (Mobile Backend as a Service) proves to be an essential tool for startups and enterprises for their development phase. The driving factor for MBaaS to be preferred is that the app development company can focus on the marketing activities required for the application than to brood over the coding of back-end system. MBaaS provides pre-developed features which can be infused directly into applications.

Developers can gain access to ready features such as:

  • SDKs
  • Code samples for multiple operating systems,
  • API library for geolocation
  • Analytics
  • Chat
  • Security
  • Email and push notifications
  • Content and user management
  • Versioning
  • REST API

These tools reduce creation time by allowing breathing space to focus on other parts of the mobile application development process. The striking advantage of using MBaaS is reduced cost, more marketing, less coding, less investment and increased profit.

2. What's it got for you:
As the industry moves ahead with BaaS, there are lots of players contributing to this evolution. To name a few, we have Appcelerator, Apple, StackMob, Kinvey, Proxomo, Applicasa and many more. Out of these players, Kinvey strikes the best balance in terms of development, deployment, stability and costing. Kinvey's features can be explained as follows:

  • Kinvey is sleek and superfast when it comes to representing data.
  • Kinvey accommodates different times zones and shadows device time zone to server time zone.
  • The framework is easily available as JSON, there is no need to develop a additional or separate framework.
  • Syncing of data can be customized as per requirements. The automatic syncing interval with Kinvey can range from 5 to 20 minutes or when the device comes online.
  • The application navigation experience is smooth and does not involve any sort of delays. This feature helps when designing complicated applications.
  • Kinvey is aptly priced; it is considered to be affordable and efficient for startups as well as established enterprise. New developments are often hobbled with rising costs of infrastructure and technology; it is quite difficult for startups to invest a huge amount at the beginning, and this is exactly where Kinvey has competitive pricing.
  • Kinvey has a secured protocol for applications requiring data security compliance and can easily clear this hurdle.

Based on these features, BaaS has taken the application development process to new heights. Emerging startups in the industry can look forward to try out new tactics to present themselves and be ahead of the competition. Every startup deploying BaaS will benefit ahead in terms of time, cost saving, and flexibility in developing its mobile application. Also, established ISVs can pool their investments into BaaS and deliver much better output in less time along with correct allocation of resources.

3. Public, Private and Hybrid cloud for MBaaS:

4. The three cloud segments - Public, Private and Hybrid - play an important role in MBaaS. Selection of Public, Private or Hybrid cloud entirely depends on the requirements of the application and the type of visitors accessing the application. However, Public cloud wins out over the others for the reason that there are plenty of available options at various costs, flexibility and security. Private cloud has fewer options; these might not be applicable or affordable to new entrants or sometimes even to established organizations.

5.  The road less traveled. In one of the mobile applications designed and developed by Harbinger Systems we focused more on the front-end than the back-end as the latter was farmed out to Kinvey. This move to MBaaS from traditional thinking was easy to contemplate because Kinvey was not only cost effective but also helped to shrink deliverable timelines, offered high-end security for the application and ensured identity management with back-up facilities.

In all, BaaS proves to be a great accelerator in the mobile technology sector. It has not only reduced development time but has also helped in lowering development complexity and thus costs. BaaS has the capability to offer turn-key functionality for any mobile application; it allows the developers to explore and offer advanced application features thus satisfying a larger section of the users.

More Stories By Prashant Khambekar

Prashant Khambekar is SVP Business Development at Harbinger Systems. He handles marketing and sales as well as upcoming technologies and market segments. The thrust of marketing and sales is personalized messaging and service. He was previously the Head of Delivery for all customers worldwide, which include some of the best ISVs. He is a strong proponent of Agile development and continuous process improvement. Prashant has worked in software products and outsourced product development. He has extensive experience in the US and in India. Prashant did his undergraduate studies at IIT-Bombay. He obtained his Master’s and then his Ph.D. from Clemson University.

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