Welcome!

Mobile IoT Authors: Jason Bloomberg, Zakia Bouachraoui, Kevin Benedict, Pat Romanski, Yeshim Deniz

Related Topics: @ThingsExpo, Mobile IoT, Agile Computing

@ThingsExpo: Blog Post

Mobile Apps, Blind Spots, Tomatoes & IoT Sensors By @KRBenedict | @ThingsExpo [#IoT]

Smart companies when designing mobile applications consider how they can personalize the user experience

A lot is written on mobile technologies, the Internet of Things, social media and analytics, but little is written on how all these might work together in a retail environment.  I think best by writing, so let's think this through together.

Blind spots are defined as, "Areas where a person's view is obstructed." Many business decisions today are still made based on conjecture (unsubstantiated assumptions), because the data needed to make a data-driven decision lies in an operational "blind spot."

Smart companies when designing mobile applications consider how they can personalize the user experience.  They ask themselves how they can utilize all the accumulated data they have collected on their customers or prospects, plus third-party data sources, to make the experience as beautiful and pleasurable as possible.  To start, they can often access the following kinds of data from their own and/or purchased databases to personalize the experience:

  • Name
  • Age
  • Gender
  • Address
  • Demographic data
  • Income estimate
  • Credit history
  • Education level
  • Marital status
  • Children
  • Lifestyle
  • Social media profile and sentiment
  • Job title
  • Purchase history
  • Locations of purchases
  • Preferences, tastes and style
  • Browsing/Shopping history

This data, however, is basic.  It is merely a digital profile. It has many blind spots.  It is often not based on real-time data.  As competition stiffens, the above profile data will not be enough to deliver a competitive advantage.  Companies will need to find ways to reduce blind spots in their data so they can increase the degree of personalization.

Sensors connected to the IoT (Internet of Things) will play an important role in reducing blind spots. Sensors, often cost only a few dollars, and can be set-up to detect or measure physical properties, and then wirelessly communicate the results to a designated server.  Also as smartphones (aka sensor platforms) increase the number of sensors they include, and then make these sensors available to mobile application developers through APIs, the competitive playing field will shift to how these sensors can be used to increase the level of personalization.

Let's imagine a garden supply company, GardenHelpers, developing a mobile application.  The goal of the application is to provide competitive differentiation in the market by offering personalized garden advice and solutions.  The GardenHelpers use the following smartphone sensors in their design to provide more personalized gardening advice:

  • GPS sensor (location data)
  • Cell Tower signal strength (location data)
  • Magnetometer sensor (location of sun)
  • Ambient light sensor (available sunlight)
  • Barometer sensor (altitude)

GardenHelpers combine the sensor data with date and time, plus third-party information such as:

  • GIS (geospatial information system on terrain, slopes, angles, watershed, etc.) data
  • Historic weather information
  • Government soil quality information
  • Government crop data, recommendations and advice

GardenHelpers also encourages the user to capture the GPS coordinates, via their smartphone, on each corner of their garden to input the estimated garden size, and to capture the amount of sunlight at various times of the day through the ambient light sensor.  This information is compared with area weather data and the amount of shade and sunlight on their garden is estimated.

GardenHelpers now understands a great deal about the gardener (mobile app user), the garden location, size, lay of the land and sunlight at various times.  However, there remain "blind spots."  GardenHelpers doesn't know the exact temperature, wind speeds, humidity levels, or the amount of water in the soil of the garden.  How do they remedy these blind spots?  They offer to sell the gardeners a kit of wireless IoT sensors to measure these.

With all of this information now the blind spots are now greatly reduced, but some remain. What about local pests, soil issues and advice? GardenHelpers adds a social and analytics element to their solution. This enables gardeners to share advice with other local gardeners with similar garden sizes and crops.

GardenHelpers can now deliver a mobile app that is hyper-personalized for their customers and prospects. The products they offer and recommend are not selected randomly, but are now based on precise smartphone and sensor data. The mobile app combined with the IoT sensors become an indispensable tool for their customers which leads to increased brand loyalty and sales.

***************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...