Welcome!

Mobile IoT Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, Kevin Benedict

Related Topics: @ThingsExpo, Java IoT, Mobile IoT

@ThingsExpo: Blog Post

Starbuck's Mobile App Strategies By @KRBenedict | @ThingsExpo [#IoT]

Starbuck's is expanding the roll-out of their mobile ordering, loyalty and payment app

Starbuck's Code Halos and Mobile App Strategies

Starbuck's is expanding the roll-out of their mobile ordering, loyalty and payment app. This is one of the most interesting mobile apps from a major retailer that I have seen.  Before I summarize the key features and benefits, let me share the purpose of Starbuck's latest roll-out according to The Seattle Times' Angel Gonzauez,"...to draw more customers into a digital ecosystem that is closely entwined with its rewards program, whose users tend to buy more, and more often."  This is part of their plan to double revenue to $30 billion by 2019.

Key points:

  • Users of the app will be able to order and pay remotely - without being in the store. No lines to stand in.
  • The mobile app user can see, in real-time, how busy each store is (based on real-time POS data and mobile order volumes), and an estimate as to how long each store would take to deliver the order, and how long it would take you to walk or drive there.  The user can then select a store to fulfill their order based on all this real-time data.
  • Your order will be waiting for you and labeled correctly (matching mobile app order and your name as spelled in your loyalty program account) when you arrive.
  • The mobile app is integrated with the loyalty program and free drinks are accumulated.
  • Orders will be waiting for the user when they arrive and packaged for travel.
  • Starbuck's has found that consumers order more products when they have more time to review menus and research the offers (and look at the delicious pictures).
  • Starbucks anticipates this will benefit their expanding menus and lunch offerings.

Starbuck's Chief Digital Officer Adam Brotman said the results from early pilots of this program in Portland, Oregon surpassed all expectations for efficiency and customer satisfaction.

I love their use and analysis of real-time POS and online ordering levels, time, location and distance to deliver the optimal value to the mobile user.  They combine the use of sensors (IoT) embedded in the iPhone, plus the real-time ordering and system data, and loyalty program data to deliver the very best user experience personalized for each individual customer.  At Cognizant we call this kind of implementation Code Halos strategies.  This is where I am spending most of my research time in 2015.

This is an example of the future.  We must ask ourselves if our current IT environment can support this level of real-time customer interaction and hyper-personalization of the user experience.  If not, then we had better start working because this is where the competitive landscape of the future will be located.

***************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...