Welcome!

Mobile IoT Authors: Shelly Palmer, Elizabeth White, Liz McMillan, Janakiram MSV, Pat Romanski

Related Topics: Mobile IoT

Mobile IoT: Blog Post

Case Study: Gemini Helps Yummly Develop Apps for Mobile

With recipes and shopping lists at the ready on their mobile devices, users would be able to access their recipes on the go

Case Study: Gemini Helps Yummly Develop #1 Recipe Apps for Mobile

Founded in 2009, Yummly is an innovator in recipe search and discovery. The company applies proprietary technology to understand food and taste built upon mapping the food genome. Yummly leverages this technology to build an unparalleled user experience with features such as personalized recommendations, semantic and contextual search, and a smart shopping list. Yummly's digital kitchen and recipe discovery platform for food lovers personalizes the kitchen by delivering unprecedented search and customization capabilities.Over 15 million monthly unique visitors turn to Yummly for recipes and inspiration.

The Goal: Re-Create the Yummly Experience on Mobile Devices
Yummly began designing its mobile recipe apps in 2013. Nearly half of Yummly's traffic was coming from mobile devices, and the company recognized that the Yummly community would highly value having their recipe ideas and smart shopping lists available anytime, anywhere. With recipes and shopping lists at the ready on their mobile devices, users would be able to access their recipes on the go, receive inspiration based on contextual factors, and seamlessly transition to purchasing via shopping list or ecommerce.

CEO David Feller and his product and design teamswere focused on creating mobile apps that featured the beautiful design and user-friendly interface that Yummly was known for. "To achieve the quality experience we were striving for, we knew we'd be pushing the boundaries of what mobile platforms can do," Feller said. "Providing sophisticated technology with great design, innovative mobile user experiences, and ease-of-use with limited real estate is not an easy task."Yummly planned to develop an app for the Apple iPhone first, followed by apps for the iPad and Android platforms.

The Challenge: Augment Yummly In-house Software Development Capabilities with Outside Expertise
To create the Yummly mobile apps, the company needed to quickly mobilize a dedicated group of premier software developers to supplement its California-based technical staff. "We realized that the time and expense associated with building out a cohesive team of in-house experts made that option impractical," Feller said. "Nevertheless, we sought software developers whose caliber rivaled top Silicon Valley talent, people creating cutting edge apps for mobile." Feller had been disappointed by previous outsourcers and believed that a traditional outsourcing relationship was inappropriate for Yummly. "Traditional outsourcing is very problematic," he explained. "You have to define a project down to the most minute details and even then, what you get back is poor quality and not what you specified. Our mobile initiatives were too strategically important to take that risk." In addition, the software developers needed to meld well with Yummly's in-house designers and developers. "We were looking for a seamless extension to our team, people who were capable of thinking creatively to solve complex problems and overcome the constraints of reduced form factors," Feller said.

Why Gemini Solutions?
Gemini Solutions came recommended by one of Yummly's investors. Gemini's Romanian-based software developers were reputed to be highly skilled, detail oriented, and focused on quality. "Our motivation in looking for an outside group was to find the best talent, not to reduce costs," Feller commented. "We learned that Gemini had built a top notch staff of highly educated, exceptionally qualified software developers."

Gemini executive presence in the U.S. made a difference to Feller. "It has been very helpful to have Theo here in Silicon Valley. I feel that he's very dialed in to the challenges emerging technology companies face when competing for top talent." Feller added that Gemini CEO Theo Nissim has created a new outsourcing model focused on skilled talent, collaborative product development, and long-term partnerships.

Gemini rapidly deployed a team of experts dedicated to building a native Yummly app for the iPhone. Collaboratively, Yummly and Gemini addressed the many challenges associated with building a highly customized mobile app that delivers sophisticated animations and parallax images at very high speed. "Our product development process is iterative and collaborative, and they fit right into that,"

Feller said. Gemini gave Yummly the flexibility to change staff size and composition based on project needs. The successful partnership that built the iPhone app continued with development of apps for the iPad and Android devices. Specialists were added to the team to address challenges specific to the Android platform, for example, and others were added to perform quality assurance testing. "Yummly has a strong record of releasing high-quality software every few months versus constant releasing and bug fixing, and Gemini's efforts have helped us maintain our reputation for quality," Feller added.

The Results: #1 Mobile Recipe Apps for iPhone, iPad, and Android
The Yummly app for iPhone was released in September 2013 and quickly ascended to become the top iPhone recipe app. The iPad app followed in March 2014, and the Yummly app for Android was released in November 2014. Today, all versions of the Yummly app are ranked first among recipe apps and have reinforced Yummly's leadership position in food-related technology. The Yummly app for the iPhone was selected for inclusion in the App Store Best of 2014, which celebrates the year's most innovative and entertaining apps and games. As of December 2014, Yummly's mobile apps have been installed over eight million times worldwide. "We think that a major reason why people love the apps is that they look great and work well," Feller commented. "When we develop software, we dedicate the creativity, brainpower, time, and effort to get it right the first time. Gemini shares our focus on quality, and the results speak for themselves."

More Stories By Theo Nissim

Theo Nissim, a seasoned Silicon Valley technology executive with more than 20 years experience, is CEO and Founder of Gemini Solutions. He has led pre-IPO start-ups, built dozens of technical teams, developed technology strategies and driven innovative products and solutions to market. One of Theo’s many strengths and passions is managing large scale, cross-functional development efforts to high profile product releases.

Theo has held executive and management positions with large public companies, Sun Microsystems and Wind River Systems, and served as the Engineering Vice President for four VC funded start-ups, Blazent, Digital Fountain, AuctionWatch and AdKnowledge. The Romanian development centers Theo established for Blazent and AuctionWatch still operate in Bucharest.

Theo has a Masters Degree in Computer Engineering from the Technion, Israeli Institute of Technology in Haifa Israel.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...