Mobile IoT Authors: Mauro Carniel, Rostyslav Demush, Pat Romanski, Elizabeth White, Liz McMillan

Related Topics: @ThingsExpo, Mobile IoT

@ThingsExpo: Article

Internet of Things Is Here, Now What? By @MetraTech | @ThingsExpo [#IoT]

The giants are beginning to place their bets to attract and retain users for IoT services

Every year, the technology industry gathers at the International Consumer Electronics Show (CES) in Las Vegas to see the latest gadgets ranging from home appliances, TVs, wearables, games, cars, etc. We have all come to expect the unveiling of cutting-edge technology that according to the rhetoric of their manufacturers make our lives just a little bit better. Technology has become so embedded in our daily lives that we can use it to outsource common tasks such as home management, personal fitness and family communications.

The CES show is always a smorgasbord of cool consumer gadgets, but this year it was all about the Internet of Things (IoT). Science fiction has become reality as things that previously only existed in the creative minds of Hollywood writers make their way into our life at home, at the office and in the car. The IoT provides the infrastructure, applications and data to turn inanimate things into intelligent devices capable of intelligent action. Just like the industrial revolution, IoT brings together communications networks, machinery to automate everyday tasks and processes along with a desire to transform society and reshape the global economy, creating the IoT revolution. Market researcher IDC predicts that the worldwide market for Internet of Things solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020.

Although this year's CES show stayed true to form by unveiling the latest flashy things, there was another important thread interwoven throughout the various presentations - equal attention was paid to the gadgets as was the value that will be unleashed when things talk and share data. This also comes with an acknowledgement that a revolution can't be won if it is fought alone. As various manufacturers release their devices into the market, a growing number of disparate sensors will need to talk to one another through an open architecture and standards. If things cannot exchange data, correlate the data, they cannot take action on behalf of the human participants.

CES highlights included:

  1. Consumer electronics powerhouse Samsung indicated that while 2015 marked a big year for Samsung in Internet of Things, the company predicts that by 2017, 90 percent of Samsung's products will be "IoT devices." In five years, 100 percent of Samsung hardware will be IoT-enabled.
  2. LG, the appliance giant, shared its vision of a "better and more beautiful future" where every LG device interacts to transform the home environment. LG forecast a future where its HomeChat platform enables the LG smartwatch to sense that you're not sleeping well, inform your LG audio system to play soothing music, tell your LG air conditioner to reduce the temperature, and communicate to your LG air purifier and humidifier to pump soothing scented mist into the room. Not to be outdone, the LG coffeemaker prepares the morning coffee, while the LG smartphone transmits your schedule to the LG-enabled car, guiding you directly to the first appointment of the day.
  3. Philips showcased its intelligent lightbulbs, the Philips Hue bulb, which enables its owner to control the color and intensity through a smartphone.
  4. Cars took over for the driver while becoming the new supercomputer. Nvidia introduced a computer for the infotainment dashboard and another for the self-driving car that demonstrate how far we have come. The Tegra X1 processor can process data at 2.3 teraflops, 2x the computing power of the most powerful supercomputer in the world in 2000. This year car manufacturers like Audi and Mercedes showcased self-driving cars alongside sophisticated dashboards. BMW partnered with chip maker Nvidia to demonstrate how a car could find its own parking space and return to you when the owner is ready. Facebook showcased a mock-up display of the Mobi/us autonomous dashboard by Valeo, for interacting with a self-driving car and a smartphone.
  5. The security industry was represented by August Smart Lock, enabling doors to be dead bolted through the smartphone. The smart Canary camera also sounds the alarm if an intruder attempts entry while taking a picture of the trespasser.
  6. Doting parents also got a preview of the Slow Control smart baby bottle. The smart baby bottle holder helps parents track how much and how fast their baby is drinking, in addition to feedback on how to hold the baby properly to prevent the baby from swallowing air. And for older tots, HereO children's watches come equipped with GPS to enable parents to always locate their children through an app.
  7. Fitness and virtual reality came together with the Omni virtual treadmill by Virtuix (a competitor to Facebook Oculus Rift). A curved surface and special shoes allow the user to walk in place and a sensor creates a virtual reality game by transforming the forward movement.
  8. For the outdoor sports enthusiast, Cerevo SNOW-1 snowboard binding comes equipped with Bluetooth and sensors to take data and measure it in real time while using the snowboard, thus providing the rider the ability to analyze his performance.
  9. Nest has evolved from its smart thermostat to focus on the "Works with Nest" developer platform and announced collaborations with a dozen companies including Whirlpool. Meanwhile Nest acquirer Google introduced Google Cast for audio, a service to stream music to home audio systems through a smartphone. Cast enables users to send music to their home speakers from their mobile phones.

The giants are beginning to place their bets to attract and retain users for IoT services. Having duked it out over the years in the smartphone wars, Google and Apple have learned that what makes a customer loyal is the user experience and content. The same pattern is emerging for IoT, as vendors strive to control the interfaces and data to discourage people from switching to a competitor. Vendors in their respective industries will battle it out to become the hub that controls home automation, security, health and the Industrial Internet.

With everyone wanting to stake a claim on IoT, 900 exhibitors showed up at CES. A significant majority of the IoT companies on display were focused on devices designed to perform a task really well and solving a single problem. Which begs the question of how many specialist IoT startups can survive once the novelty wears off and how many will return next year?

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...