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Ifbyphone’s Winter 2014 Release Provides Call Analytics & Automation for Every Stage of the Customer Journey

Ifbyphone, provider of the leading voice-based marketing automation platform for optimizing revenue generation through call analytics and automation, today announced the availability of the Winter 2014 Release of its Voice360™ solution. The release includes new features, enhancements and third-party integrations that enable marketing, sales and support teams to work together to optimize the value of the call-based engagements that occur throughout the customer journey, enabling businesses to improve the three metrics critical to success: lead generation, revenue growth and customer loyalty.

Ifbyphone’s Winter 2014 Release comes as phone calls have re-emerged as the most important means of engagement between consumers and businesses before, during and after the sale. Thanks in part to the proliferation of smartphones, consumers today routinely engage with companies by calling them while researching products, responding to marketing campaigns and advertisements, making purchases and requesting post-sale support. Companies that fail to analyze and optimize the call channel risk declining lead conversion rates, revenue loss and customer churn.

“Consumers now expect to engage with businesses over the phone throughout the customer journey,” said Irv Shapiro, CEO of Ifbyphone. “Companies that analyze, qualify, route and manage these sales and support calls optimally and efficiently are turning more leads into sales and more customers into loyal, repeat business. Ifbyphone’s new Winter 2014 Release provides the 360-degree call analytics and automation technology to help them do it.”

Ifbyphone’s Winter 2014 Release of its Voice360™ solution aligns marketing, sales and support teams by giving them a single platform that works before, during and after every sales and support call, enabling businesses to optimize lead generation, drive revenue and better support consumers throughout the customer journey. New functionality in the release includes:

  • Ifbyphone’s SourceTrak, the industry standard in call tracking and analytics, is redesigned with an intuitive flat-design, card-based interface that modernizes and simplifies how marketers track, analyze and manage phone leads from every channel.
  • New cross-domain and sub-domain call tracking enables the same trackable phone number to follow a lead as they browse back and forth from a business’s main website to their special landing pages or microsites with different domains, such as those created with a marketing automation solution.
  • For businesses, online directories and lead generation services that list phone numbers for different stores, offices or services on the same web page, SourceTrak can display unique trackable numbers for each one, and calls to any number are attributed to the right marketing source and routed to the correct location.
  • Ifbyphone’s Voice360™ call analytics data now integrates with Act-On Software’s leading marketing automation solution, enabling Act-On users to track calls from website visitors, improve lead scoring accuracy and understand the impact of calls on marketing campaigns in order to improve performance and ROI.
  • New integration with DoubleClick adds to Ifbyphone’s existing integrations with leading bid management solutions from Marin Software, Acquisio and Kenshoo, providing marketers and agencies with highly sought-after data on call conversions needed to optimize ad campaign performance across digital campaigns.
  • The Ifbyphone Salesforce app, which marketing and sales teams use to optimize revenue by tracking, routing and managing phone leads, has added new support for the Salesforce Service Cloud, enabling customer service teams to provide superior phone-based support from anywhere using any phone system or device by simply logging in to their Salesforce account. It also includes numerous enhancements, including the ability to analyze both inbound and outbound call activity by agent, store data on calls from phone numbers with no assigned contact in a queue and automatically sync it to the right record once that person is known and a new custom filter to only display calls that last long enough to be relevant in Salesforce records.

Comments on the News

  • "We are extremely excited about Ifbyphone's new SourceTrak interface, and so are our clients," said Alex Doubet, COO of Advantix Marketing, one of North America's leading digital marketing and search engine optimization firms. "The impact of smartphones and mobile search on web traffic and lead generation is a game-changer. Calls remain one of the most important means of lead conversion, and marketers are in a rush to implement technologies to track the lead source of these calls and optimize their routing to improve ROI. Ifbyphone's SourceTrak makes it easy."
  • "Ifbyphone's new SourceTrak interface is extremely impressive," said Chris Matey, Vice President of Marketing for Parts Connection, Inc., a leading global seller of replacement engines and long blocks. "It makes it easy to not only view call analytics data from our marketing campaigns and website, but also configure custom call routing to make sure calls are sent to the right call center agent. And being able to integrate Ifbyphone's call data in Salesforce CRM has been invaluable for proving and improving marketing ROI."
  • "Being able to generate not just clicks and web leads but phone calls from our digital marketing campaigns is integral to optimizing ROI," said Marc Halpin, CEO and Co-Founder of Kapow Events, one of the fastest-growing providers of elite entertainment options for corporate groups. "Leveraging Ifbyphone's advanced call conversion analytics in DoubleClick's bid management platform will help Kapow Events drive significant business while reducing our overall cost per lead."
  • “We are extremely excited about leveraging Ifbyphone’s call conversion analytics in Act-On’s marketing automation platform to optimize clicks, calls and ROI from our SEM, digital and content marketing campaigns,” said Andy Andrews, Marketing Manager at Paratherm Corporation, a leading manufacturer of specialized heat transfer fluids and system cleaners. “Being able to use that online and offline conversion data together to optimize landing page effectiveness and lead scoring will help Paratherm better attract and convert new business.”

Additional Information

For more information about the Winter 2014 Release of Ifbyphone’s Voice360™ solution or to request a demo, visit public.ifbyphone.com/new-features. Existing Ifbyphone customers can also register to attend a webinar on January 8th to learn more about the new functionality.

About Ifbyphone

Ifbyphone provides the leading voice-based marketing automation platform, Voice360™, that businesses and marketing agencies rely on to connect, measure and optimize sales and support calls. Built specifically for marketing, sales and support, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing ROI across channels, convert more high-quality phone leads to sales and provide superior customer service over the phone

Known for its unmatched ease-of-use and reliability, Ifbyphone’s Voice360™ platform has successfully processed over one billion minutes of voice engagement for its customers. Organizations in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, healthcare, automotive, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.

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