Mobile IoT Authors: Zakia Bouachraoui, William Schmarzo, Liz McMillan, Elizabeth White, Yeshim Deniz

Related Topics: Mobile IoT, @CloudExpo

Mobile IoT: Blog Post

Amplified Influence and Mobile Apps

Businesses, and let's be honest most of us, are interested in amplifying our influence

Businesses, and let's be honest most of us, are interested in amplifying our influence.  I remember reading adventure books as a child about pioneers and woodsman that craved isolation, and that would move whenever neighbors settled close enough to hear, but that's not an effective strategy for influencing people.

I started writing my blog on enterprise mobility, www.MobileEnterpriseStrategies.comin 2006.  At the time I was the CEO of a mobile platform company and intimately involved in dozens of custom mobile software projects at any given time.  Daily I shared experiences, mistakes, lessons learned, strategies, etc.  Over the next few years thousands of people subscribed to my blog (I now have over 5.7 million page views since 2009). 

I remember two emails in particular, both arrived on Mondays.  One from a fortune 500 company in Rotterdam, The Netherlands, saying they had read my articles, downloaded my trial software, and were ready to purchase it. Another email came from Christchurch, New Zealand.  Seems the folks in a large engineering and utility firm regularly read my articles, understood the capabilities of our software and wanted to submit an order.  Both of these emails reflected an amplified influence.

These days when I attend conferences on enterprise mobility it is not unusual for people to shake my hand and say they have read my articles, or if less fortunate, watched my videos for many years.  I still find that notion crazy!  I live in Boise, Idaho, which is not exactly main street America!

SMAC (social, mobile, analytics and cloud) solutions are giving, aware businesses, capabilities far beyond what was possible only a few years ago.  The two examples I listed above were from countries far from mine.  I was able to generate sales and close deals on the other side of the world with very little investment.

Is your company effectively taking advantage of these influence applifers?  Are you using SMAC solutions for this purpose? 

In addition to sharing content from thought leaders - you need a strategy.  Mobile content and mobile apps are an important part of that.  I use Google's Blogger platform to blog. It has a mobile app.  It sends out my content optimized to be read on either a mobile device or a bigger screen.  I record interviews with the camera app on my iPhone.  I edit it on the mobile iMovie app.  I upload it to YouTube where it can be viewed on the mobile YouTube app.  I tweet about the video on a mobile app, and upload it to the mobile LinkedIn app.  All of these actions are part of a strategy to amplify influence.  It works.

In the past 36 months, I have taught digital transformation and mobile strategies workshops in 17 different countries.  In the past few months I have received invitations to speak in South Korea, Belgium, New Zealand and Portugal.  I live in Boise, the most isolated state capital in the United States.  The next nearest big town is 300 miles away.  What if your giant multinational company were employing these kinds of strategies hourly?

If you haven't already, I would encourage you to develop a full strategy on how to use these mobile and social media tools to amplify your influence, marketing and sales.  Digital transformation is happening all around us at a breathtaking speed.  It is making the once impossible, possible today and your competition is learning fast.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
DXWorldEXPO LLC announced today that Ed Featherston has been named the "Tech Chair" of "FinTechEXPO - New York Blockchain Event" of CloudEXPO's 10-Year Anniversary Event which will take place on November 12-13, 2018 in New York City. CloudEXPO | DXWorldEXPO New York will present keynotes, general sessions, and more than 20 blockchain sessions by leading FinTech experts.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science" is responsible for guiding the technology strategy within Hitachi Vantara for IoT and Analytics. Bill brings a balanced business-technology approach that focuses on business outcomes to drive data, analytics and technology decisions that underpin an organization's digital transformation strategy.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...