Welcome!

Mobile IoT Authors: Elizabeth White, Zakia Bouachraoui, Pat Romanski, Maria C. Horton, Yeshim Deniz

Related Topics: Mobile IoT, @CloudExpo

Mobile IoT: Blog Post

Amplified Influence and Mobile Apps

Businesses, and let's be honest most of us, are interested in amplifying our influence

Businesses, and let's be honest most of us, are interested in amplifying our influence.  I remember reading adventure books as a child about pioneers and woodsman that craved isolation, and that would move whenever neighbors settled close enough to hear, but that's not an effective strategy for influencing people.

I started writing my blog on enterprise mobility, www.MobileEnterpriseStrategies.comin 2006.  At the time I was the CEO of a mobile platform company and intimately involved in dozens of custom mobile software projects at any given time.  Daily I shared experiences, mistakes, lessons learned, strategies, etc.  Over the next few years thousands of people subscribed to my blog (I now have over 5.7 million page views since 2009). 

I remember two emails in particular, both arrived on Mondays.  One from a fortune 500 company in Rotterdam, The Netherlands, saying they had read my articles, downloaded my trial software, and were ready to purchase it. Another email came from Christchurch, New Zealand.  Seems the folks in a large engineering and utility firm regularly read my articles, understood the capabilities of our software and wanted to submit an order.  Both of these emails reflected an amplified influence.

These days when I attend conferences on enterprise mobility it is not unusual for people to shake my hand and say they have read my articles, or if less fortunate, watched my videos for many years.  I still find that notion crazy!  I live in Boise, Idaho, which is not exactly main street America!

SMAC (social, mobile, analytics and cloud) solutions are giving, aware businesses, capabilities far beyond what was possible only a few years ago.  The two examples I listed above were from countries far from mine.  I was able to generate sales and close deals on the other side of the world with very little investment.

Is your company effectively taking advantage of these influence applifers?  Are you using SMAC solutions for this purpose? 

In addition to sharing content from thought leaders - you need a strategy.  Mobile content and mobile apps are an important part of that.  I use Google's Blogger platform to blog. It has a mobile app.  It sends out my content optimized to be read on either a mobile device or a bigger screen.  I record interviews with the camera app on my iPhone.  I edit it on the mobile iMovie app.  I upload it to YouTube where it can be viewed on the mobile YouTube app.  I tweet about the video on a mobile app, and upload it to the mobile LinkedIn app.  All of these actions are part of a strategy to amplify influence.  It works.

In the past 36 months, I have taught digital transformation and mobile strategies workshops in 17 different countries.  In the past few months I have received invitations to speak in South Korea, Belgium, New Zealand and Portugal.  I live in Boise, the most isolated state capital in the United States.  The next nearest big town is 300 miles away.  What if your giant multinational company were employing these kinds of strategies hourly?

If you haven't already, I would encourage you to develop a full strategy on how to use these mobile and social media tools to amplify your influence, marketing and sales.  Digital transformation is happening all around us at a breathtaking speed.  It is making the once impossible, possible today and your competition is learning fast.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...