Welcome!

Mobile IoT Authors: Zakia Bouachraoui, William Schmarzo, Liz McMillan, Elizabeth White, Yeshim Deniz

Related Topics: @DXWorldExpo, Mobile IoT, Microservices Expo, Agile Computing, @CloudExpo

@DXWorldExpo: Blog Post

A Black Friday Infographic By @Datapine | @CloudExpo [#BigData]

In 2013 Cyber Monday was the biggest online shopping day in history, with 18.2% increase in online sales

A Black Friday Infographic: A Deep Look at Shopping Data

November is here. The leaves are falling, the sun is setting at a ridiculously early hour and this week a time honored American tradition will take place. And no, silly, I'm not talking about Thanksgiving. I'm talking about Black Friday.

Black Friday is the Friday after Thanksgiving, and it is the biggest shopping day of the year in the United States. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving marks the start of the hectic holiday shopping season.

Each year the mayhem gets bigger, and with the introduction of Cyber Monday if you don't want to brave the crowds you can shop until you drop in the comfort of your own home.

So just what kind of damage are we looking at?

Black Friday Shopping Statistics

Black Friday spending peaked in 2012 at $59,100,000,000. Yes, you read that correctly; 59 billion dollars. There was a slight decrease last year to $57,400,000,000.

The average amount spent per person also peaked in 2012 at $423. Last year the amount was $407.23. The number of people taking advantage of these hot deals is a staggering 307,000,000.

Just 28% of consumers plan to go in-store shopping on Black Friday, according to Forbes. Those that are planning to brave the crowd are serious shoppers. Last year, 23% of shoppers camped out at a store (arriving at or before midnight).

Black Friday Mayhem

One Tweet compared Black Friday to Spain's Running of the Bulls - "but replaced with badly dressed people." While mayhem is the norm, assaults are not typical, but do happen. In 2013 the following Black Friday related crimes were reported:

  • Women get in stun-gun fight at mall
  • Man attacks police officer at Walmart
  • Man's arm slashed to bone during parking spot fight
  • Utah woman trampled at Walmart by Black Friday shoppers
  • Man shot while trying to wrestle TV from would-be robber

Still looking for a deal, but want to avoid being trampled? Cyber Monday is the answer.

Cyber Monday Shopping Data

Cyber Monday was created by marketers to convince people to shop online. Originally it took place the Monday after Thanksgiving, but now it seems to last for multiple days.

In 2013 Cyber Monday was the biggest online shopping day in history, with 18.2% increase in online sales compared to Cyber Monday 2012. The average consumer spending online is significantly less than at brick and mortar shoppers. Last year, the average internet shopper spent $194 on Black Friday.

Cyber Monday makes up for just a fraction of holiday revenue - only 5.2%, but that is starting to change. The percentage of holiday revenue earned from Cyber Monday grew by 74% over the past four years.

One in three purchases on Cyber Monday was done on phones or tablets, with 80% of purchases coming from an Apple Device.

Thanksgiving Day Shopping

Whether you love it or hate it large retailers are increasingly opening on Thanksgiving Day. In fact, purchases made Thursday accounted for $810 million in revenue last year, a 55% increase from 2012, which is one of the reasons Black Friday sales slightly declined.

49% of Americans disapprove of stores opening on Thanksgiving Day, with 16% approving and 34% neutral. Only 7% of Americans polled said they planned to visit stores on Thanksgiving Day.

For the other 93% of you out there; enjoy the turkey!

Read original blog post here

More Stories By Kalie Moore

Kalie Moore currently handles inbound marketing and PR for datapine. datapine is a highly scalable SaaS tool that revolutionizes database analysis by making even complex functionalities available to non-technical persons. From the heart of Berlin, datapine shows customers around the world how to make better business decisions faster. Kalie also writes at Berlin Startup Girl, a blog detailing the ins and outs of the Berlin scene and other international startup ecosystems.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
DXWorldEXPO LLC announced today that Ed Featherston has been named the "Tech Chair" of "FinTechEXPO - New York Blockchain Event" of CloudEXPO's 10-Year Anniversary Event which will take place on November 12-13, 2018 in New York City. CloudEXPO | DXWorldEXPO New York will present keynotes, general sessions, and more than 20 blockchain sessions by leading FinTech experts.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...