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Monetize This! Internet of Things By @MetraTech | @ThingsExpo [#IoT]

Monetize This. Customers in the Age of Internet of Things - From Devices to Internet of Agents and Services

Monetize This! Customers in the Age of Internet of Things - From Devices to Internet of Agents and Services

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The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate.

Get ready to show them the money!

Speaker Bio:
Esmeralda Swartz, CMO of MetraTech, has spent 16 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market.

She is responsible for go-to-market strategy and execution, product marketing, product management, business development and partner programs. Prior to MetraTech, she was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a Big Data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of OSS software, now part of Extreme Networks (Nasdaq:EXTR). At Avici Systems (Nasdaq:AVCI), she was Vice President of Marketing for the networking pioneer from startup through its successful IPO.

Early in her career, Esmeralda was a Director at IDC, where she led the network consulting practice and worked with startup and leading software and hardware companies, and Wall Street clients on product and market strategies. Esmeralda holds a Bachelor of Science with a concentration in Marketing and International Business from Northeastern University.

Cloud, Big Data, and the 'Internet of Things'

Are you ready to put your data in the cloud?

What is the future of security in the cloud?

Does Docker quickly advance the development of an IoT application?

What are the implications of Moore's Law on Hadoop deployments?

Cloud Expo / @ThingsExpo 2015 New York
(June 9-11, 2015, at the Javits Center, Manhattan)
Cloud Expo / @ThingsExpo 2015 Silicon Valley
(November 3-5, 2015, at the Santa Clara Convention Center)


@ThingsExpo Silicon Valley 2014 Exhibit Floor was packed for three days!

Get all these questions and hundreds more like them answered at the 2015 Cloud Expo and @ThingsExpo June 9-11, 2015, at the Javits Center in New York City, and November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, California.

Our upcoming June 9-11, 2015, event in New York City will present a total of 10 simultaneous tracks (the largest conference content in the world) by an all-star faculty, over three days, plus the popular two-day "Cloud Computing Bootcamp" presented by Janakiram MSV, an analyst with the Gigaom Research analyst network where he covers the Cloud Services landscape.

Cloud and Big Data topics and tracks include: Enterprise Cloud Adoption, APM & Cloud Computing | Hot Topics, Cloud APIs & Business, Cloud Security | Mobility, and Big Data | Analytics.

@ThingsExpo content also tripled from a single track last year to three simultaneous (all sold-out) IoT tracks: Consumer IoT, Enterprise IoT, and IoT Developer | WebRTC Convergence.

Our DevOps Summit content also doubled from a single track last June to two simultaneous tracks in November: "Dev" Developer Focus and "Ops" Operations Focus.

Please check back for daily updates as we are working with our distinguished faculty members to finalize new session abstracts. If you have any questions please contact us at events (at) sys-con.com. Last but not least we will announce our keynotes to be delivered by world-class speakers on the hottest topics!


Cloud Expo / @ThingsExpo Silicon Valley 2014 Exhibit Floor Day 3

The largest 'Internet of Things' event in the world has announced "sponsorship opportunities" and "call for papers."

The 1st International Internet of @ThingsExpo was launched this June at the Javits Center in New York City with over 6,000 delegates in attendance. The 2nd International Internet of @ThingsExpo took place November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, California, with an estimated 6,000 plus delegates attending over three days.

@ThingsExpo is co-located with 16th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world. In 2015, more than 200 companies will be present on the @ThingsExpo show floor, including global players and the hottest new technology pioneers.


Cloud Expo / @ThingsExpo New York 2014 registration desk at the Javits

Sponsorship and Exhibit Opportunities Are Now Available
Sponsors and exhibitors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology publications
  • Capitalize on our comprehensive marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial coverage on IoT.sys-con.com, Tweets to our 75,000 plus followers, press releases sent on major wire services to over 500 combined analysts and press members who attended Internet of @ThingsExpo - making it the best-covered "Internet of Things" conference in the world

For more information on sponsorship, exhibit, and keynote opportunities contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021. Book both events for additional savings!

@ThingsExpo 2015 New York (June 9-11 in New York City)
@ThingsExpo 2015 Silicon Valley (November 3-5 in Santa Clara, CA)


@ThingsExpo New York 2014 Power Panel on SYS-CON.tv

World's Top 2nd Wave Cloud and IoT Players: 2014 Sponsors and Exhibitors
In 2014 roughly 12,000 (audited) delegates registered and participated in the world's largest 2nd wave Cloud and 'Internet of Things' event. Conference delegates met with over 150 of the world's leading Cloud and 'Internet of Things' technology pioneers that were among the sponsors and exhibitors, including:

Acision (Exhibitor), ActiveState (Silver), AgilePoint (Exhibitor), Ambernet (Exhibitor), Amplidata (Exhibitor), Apacer Memory America (Exhibitor), Appcore (Exhibitor), AppDynamics (Exhibitor), AppZero (Exhibitor), Aria Systems (Bronze), Automic (Gold), Avere Systems (Exhibitor), Axis Communications (Exhibitor), Basic6 (Exhibitor), Bitium (Exhibitor), BlueBox (Bronze), Brother Office (Bronze), BSQUARE (Bronze), BUMI (Exhibitor), CA Technologies (Platinum), Calm.io (Bronze), CiRBA (Bronze), Cisco (Gold), Cloudant (Exhibitor), Cloudian (Bronze), CodeFutures (Bronze), Connect2.me (Exhibitor), Connected Data (Exhibitor), CrashPlan/Code42 (Exhibitor), Creative Business Solutions (Exhibitor), Cynny Italia (Exhibitor), Dasher Technologies (Exhibitor), DEAC Data Centers (Silver), Dell (Silver), Distrix (Exhibitor), Dyn (Bronze), e-SignLive by Silanis (Exhibitor), Edgecast Networks (Platinum), ElasticBox (Exhibitor), Endstream/Open Data Centers (Exhibitor),

ESRI (Bronze), Evident.io (Exhibitor), FireHost (Bronze), Gigamon (Silver), GoodData (Bronze), Gridstore (Exhibitor), Harbinger Group (Exhibitor), HP (DevOps Track Sponsor), IAPP (Exhibitor), IBM (Platinum), IDenticard (Exhibitor), Imperva (Exhibitor), IndependenceIT (Exhibitor), Infor (Platinum), InMage (Exhibitor), Innodisk (Exhibitor), ITinvolve (Silver), iwNetworks (Exhibitor), Ixia (Exhibitor), iXsystems (Exhibitor), Jelastic (Exhibitor), MangoApps (Exhibitor), Matrix.org (Silver), MetraTech (Bronze), Microsoft (Diamond), NaviSite (Silver), Net Access Corporation (Exhibitor), NuoDB (Bronze), NY Times (Exhibitor), Objectivity (Exhibitor), OpenCrowd (Exhibitor), Oracle (Platinum Plus), OutSystems (Bronze), Parasoft (Exhibitor), Peak10 (Exhibitor), Peer 1 Hosting (Exhibitor), Pluralsight (Exhibitor), PubNub (Exhibitor), QTS Data Centers (Bronze), Quantum (Exhibitor), Qubell (Platinum), r-evolutionapp (Exhibitor), RackWare (Exhibitor), Red Hat (Bronze), RingStor (e-Bulletin Sponsor), SAP (Gold), ScaleMP (Exhibitor), Seagate (Exhibitor), SendGrid (Exhibitor), Serena Software (Exhibitor), SherWeb (Exhibitor),

SimpleECM (Exhibitor), Smartvue (Exhibitor), SOA Software (Bronze), SOASTA CloudTest (Exhibitor), SoftLayer (Gold), SoftwareAG (Exhibitor), Solgenia (Exhibitor), SPAN Systems (Exhibitor), StackIQ (Exhibitor), Stateless Networks (Exhibitor), Stratogent (Exhibitor), Telecity (Exhibitor), Telehouse (Exhibitor), Telestax (Exhibitor), Transparent Cloud Computing Consortium (Exhibitor), Ulunsoft (Exhibitor), Utimaco (Exhibitor), VASCO Data Security (Bronze), Veeam (Exhibitor), Verizon (Platinum), VictorOps (Exhibitor), Virtustream (Power Panel Sponsor), Vormetric (Bronze), Will Jaya (Exhibitor), Windstream (Silver), WSM - Website Movers International (Exhibitor), Zentera (Exhibitor), Zerto (Exhibitor)

Secure Your VIP Pass to Attend @ThingsExpo New York 2015
@ThingsExpo announced a limited time FREE "Expo Plus" registration option. The onsite registration price of $600 will be set to 'free' for delegates who register before the end of this month.

To take advantage of this opportunity, attendees can use the special "coupon code" on the registration page and secure their "@ThingsExpo Plus" registration to attend all keynotes and general sessions, as well as a limited number of technical sessions each day of the show, in addition to full access to the expo floor and the @ThingsExpo hackathons throughout the week.

The registration page is located at the @ThingsExpo site here.


@ThingsExpo New York 2015 'Call for Papers' Now Open
The 3rd International Internet of @ThingsExpo, to be held June 9-11, 2015, at the Javits Center in New York City, New York, announces that its 'Call for Papers' is now open. The event will feature a world class, all-star faculty with the hottest IoT topics covered in three distinct tracks.

Track 1 - Consumer IoT and Wearables: Smart Appliances, Wearables, Smart Cars, Smartphones 2.0, Smart Travel, Personal Fitness, Health Care, Personalized Marketing, Customized Shopping, Personal Finance, The Digital Divide, Mobile Cash & Markets, Games & the IoT, The Future of Education, Virtual Reality

Track 2 - Enterprise IoT: The Business Case for IoT, Smart Grids, Smart Cities, Smart Transportation, The Smart Home, M2M, Authentication/Security, Wiring the IoT, The Internet of Everything, Digital Transformation of Enterprise IT, Agriculture, Transportation, Manufacturing, Local & State Government, Federal Government

Track 3 - IoT Developer | WebRTC Convergence: WebRTC, Eclipse Foundation, Cloud Foundry, Docker & Linux Containers, Node-Red, Open Source Hardware, Leveraging SOA, Multi-Cloud IoT, Evolving Standards, WebSockets, Security & Privacy Protocols, GPS & Proximity Services, Bluetooth/RFID/etc., XMPP, Nest Labs


@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley

Help plant your flag in the fast-expanding business opportunity that is the Internet of Things: Submit your speaking proposal today here!

Download @ThingsExpo Newsletter Today Here

Chris Matthieu Named @ThingsExpo Tech Chair

Internet of @ThingsExpo named Chris Matthieu tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His latest startups include Twelephone. Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser. Chris is currently co-founder and CTO of Octoblu.

Website: http://www.ThingsExpo.com
Twitter: http://www.Twitter.com/ThingsExpo

CEO Power Panel in Silicon Valley Examined Agility, Cloud, Big Data, and the 'Internet of Things'

Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, CIO of DEAC, discussed how important public, private, and hybrid cloud are to the enterprise. How does one define Big Data? And how is the IoT tying all this together?

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (CloudComputingExpo.com / @CloudExpo), Big Data Expo (BigDataExpo.net / @BigDataExpo), DevOps Summit (DevOpsSummit.sys-con.com / @DevOpsSummit), Internet of @ThingsExpo (ThingsExpo.com / @ThingsExpo) and Cloud Computing Bootcamp (CloudComputingBootcamp.com).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

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