Welcome!

Mobile IoT Authors: Mark Herring, Pat Romanski, Elizabeth White, Liz McMillan, Shelly Palmer

Related Topics: @CloudExpo, Mobile IoT

@CloudExpo: Blog Post

Why Customers are Unhappy with Your Mobile Apps

Despite the embrace of mobile applications by companies, customers are reporting shockingly low user satisfaction.

How quickly do things change in the world of mobility? Just last year, CA Technologies conducted a worldwide survey that told an entirely different story from the one we are hearing today. 2013’s Enterprise Mobility – It’s All About the Apps was a call to action for enterprise IT to keep up with customers mobility demands and employee’s desire for BYOD.

If last year was about keeping up with customers’ mobile application demands, this year that issue has all but disappeared. Our 2014 survey respondents released an average of six customer-facing apps last year, and 71 percent of organizations surveyed are now providing mobile apps to their customers. So what’s the problem?

Our latest research report, Mobility: Why Your Customers Aren’t Satisfied and What to Do About It, is a wakeup call. The survey reveals shockingly low end user satisfaction with enterprises’ mobility offerings. Only 22 percent of enterprises say their end users are completely satisfied. A full one-third is either dis-satisfied or “neutral” about their mobile experience – not a ringing endorsement of the huge investment organizations have made in mobility. It is no wonder that both line-of-business (LOB) and IT executives are unhappy with their own mobility initiatives – only 28 percent are completely satisfied with the customer acceptance of their offerings, and just 27 percent are completely satisfied with the competitiveness of their offerings.

Room for improvement

I am probably typical of most users in finding myself bombarded with hundreds of new apps weekly – every website, every online service, every company encourages me to download their app. The first opportunity for frustration is the download process itself – my most recent attempt to download an app from my healthcare provider came with an instruction screen of a six-step process that included having to search the app store for a very peculiar-named app.  

Once the app is downloaded, then the real trouble begins. How long does it take for the app itself to load? How fast does it respond? Is the navigation obvious? Is every part working (hint: answer is often no)? Is the app missing key functionality that was available on the website for no apparent reason (my favorite pet peeve)? Are users confused when they are forced hop back and forth between their app and their mobile website to find things?

Customer experience is crucial

Enterprises are starting to catch on that they need to be paying a lot more attention to how users interact with their mobile apps, and start to improve the overall experience. For further proof, this year’s survey lists the number one driver of organizations’ mobility projects as, “improving the overall end user experience.”  This was a distant number four on last year’s survey, and shows the change that has happened as enterprises have become more experienced with their mobile projects. 

There are significant obstacles however. Many enterprises have not focused on the integration needed to address the entire mobility application lifecycle. For instance, most apps are really just front-ends to a whole host of back-end systems, which serve up data and perform transactions, so attention must be paid to systems, network and application performance, as well as real-time monitoring to correct issues. 

Security is another issue that looms large. Improving mobile security is in the top five priority list in this year’s survey. In fact, organizations’ number two security priority – second only to protecting against data breaches – is improving the mobile customer experience.

The enterprise mobility solution

Enterprise mobility is an integrated, holistic strategy across all key IT domains and aligned with the fundamental business strategies of the organization. Enterprise mobility provides a comprehensive approach across an organization, rather than a set of piece-meal projects.

This year’s survey shows that organizations are increasingly turning to this approach – 87 percent have either already adopted enterprise mobility or plan to in the next two years. This compares to 78 percent in last year’s survey (see the chart below).

The benefits to adopting an enterprise-wide approach to mobility are significant. According to our survey:

  • Enterprise mobility adopters report six times more end users who are completely satisfied with their mobility offerings.
  • Twice as many enterprise mobility adopters have already seen an improvement in overall user experience.

  • Enterprise mobility adopters have seen a 24 percent revenue increase from customer-facing mobility apps and a 25 percent improvement in the overall customer experience.

How are you planning to enhance the customer experience with your mobility projects?

Tell me what you think here or on Twitter @jackiekahle or LinkedIn. For the full survey results, download “Mobility: Why Your Customers Aren’t Satisfied, And What To Do About It

More Stories By Jackie Kahle

Jackie is a 30-year veteran of the IT industry and has held senior management positions in marketing, business development, and strategic planning for major systems, software, and services companies including Hewlett-Packard, Compaq, and Gartner. She currently manages the strategy and execution of CA Technologies thought leadership programs. Jackie has an MBA from the Whittemore School, University of New Hampshire, a BA in Mathematics from New York University and is the Vice-Chair of the N.H. State Council on the Arts.

@ThingsExpo Stories
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...