Welcome!

Mobile IoT Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, Kevin Benedict

Related Topics: @CloudExpo, Mobile IoT, @ThingsExpo

@CloudExpo: Blog Post

How Portugal's Age of Discovery Is Related to Enterprise Mobility [#IoT]

Technology has been shaking things up for millenniums

This week I had the good fortune of spending time in Lisbon, Portugal.  I met with several hundred business men and women at a mobility event in Microsoft's auditorium in Lisbon, at banks and with mobile network operators where we discussed digital transformation, enterprise mobility, IoT and mobile strategies.  In preparation for these discussions I did some homework.  Here is what I learned about Portuguese history and how it relates to digital transformation and enterprise mobility.

The Portuguese developed innovative sailing technologies and navigational skills in the 15th-century that enabled ocean-going ventures, where before most ships stayed within sight of land or took very short excursions. Portugal's Vasco da Gama (among others), using these innovations and skills, sailed south and east and ultimately reached India in 1498.

As a result of reaching India and exploring trading opportunities, the Portuguese were able to corner the profitable trade in eastern spices by displacing their competitor, Venice, who had a long established monopoly on a land-route for bringing spices to Europe.  Portugal transformed and optimized supply chains and logistics which gave them a giant competitive advantage!!!  They opened new markets and trading routes, globalized and took advantage of economies of scale.  For over 100 years the Portuguese had no European rivals on these long sea routes round Africa.

What were these innovations that enabled Portugal to develop such a competitive advantage?

  1. They thought bigger and more strategic
  2. They explored new technologies and invested in the winners
  3. They recognized the value of innovation
  4. They recognized the value of opening new markets
  5. They recognized the value of globalization
  6. They recognized the value of optimizing existing business processes, logistics, supply chains, etc.
  7. They recognized strategic global economic opportunities
  8. They understood the value of navigation technologies and how they could optimize routes and logistics
  9. They developed a navigation school to scale these skills in order to better compete globally
  10. They invested in advanced naval architectures to enhance ocean-going capabilities
  11. They invested in the knowledge of astronomy to enhance navigation skills

The Portuguese were able to establish sea routes round the Cape of Africa, which enabled Portugal to undercut the Venetian trade with its multiple layers of middlemen, slow and risky deliveries, and costly and inefficient transportation.  Seemingly overnight Portugal had a competitive advantage gained by being able to sail large ships, across oceans, carrying huge loads, great distances, efficiently.  These capabilities transformed markets, globalized, opened new sales channels and displaced competitors.  These transformations sealed the fates of two nations.

Technology has been shaking things up for millenniums.  Today mobile technologies are transforming markets in much the same way.  Here are some comparisons for your consideration:

  • The ability to use turn-by-turn navigation transformed the GPS device market and helped optimize routes and workforce utilization.
  • Mobile devices and apps transformed field service work.
  • Smartphones with powerful cameras killed Kodak and most stand alone digital cameras.
  • Mobile apps for banks are quickly reducing the need for branches.
  • Mobile apps and mobile browsing killed Blackberry
  • Mobile apps for insurance claims are reducing the need for claims adjusters and optimizing claims processing.
  • Web and mobile technologies are changing the way education is provided.
  • Mobile apps for research and shopping are impacting retail stores.
  • The ability to read books and watch movies and to listen to music on mobile devices eliminated the need for video stores, record stores and bookstores.
  • Mobile and IoT technologies are in the midst of transforming healthcare

What lessons can we learn from the Venetians who lost their businesses to Portuguese innovation? No matter how secure your position in the market seems to be, competitors are innovating and looking for opportunities to jump ahead of you.  Your company should be that innovator!

**********************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...