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Machine Learning : Article

BYOID Exposes the “Digital Divide” Between IT and the Business

IT and business have very different perspectives on the value of BYOID to the organization

A growing number of websites allow visitors to log in using a digital identity from a trusted 3rd party -- like Facebook, Microsoft, PayPal, or Google. The fancy term for this is "federated identity," but most people call it Bring Your Own Identity, or BYOID.

In today's application economy, organizations need to securely deliver new apps to grow their business quickly. This can increase IT risks, which puts a premium on an organization's ability to simplify the user experience without sacrificing security. Using an existing digital or social identity issued by a trusted third party to access applications can help organizations meet the need for simplicity, security and a positive customer experience.

The Ponemon Institute and CA Technologies recently surveyed 1,589 IT security practitioners and 1,526 business users worldwide to understand how companies view BYOID.

It turns out that IT and business have very different perspectives on the value of BYOID to the organization. For IT, the value of BYOID is in stronger authentication and reduced costs. For business users, BYOID delivers a better customer experience and improves the effectiveness of marketing.

The results were summarized in a SlideShare presentation entitled, Five Ways BYOID Will Change Your Business. The basic points of the SlideShare:

  1. BYOID is coming faster than you think.
  2. Ownership of BYOID within the organization is still unsettled.
  3. There is a "digital divide" between IT and the business.
  4. It's not clear who should be able to "bring their own identities."
  5. Not all digital identity providers are created equal.


For more information on the results of the survey, download a full copy of the report, The Identity Imperative for the Open Enterprise.

More Stories By Jackie Kahle

Jackie is a 30-year veteran of the IT industry and has held senior management positions in marketing, business development, and strategic planning for major systems, software, and services companies including Hewlett-Packard, Compaq, and Gartner. She currently manages the strategy and execution of CA Technologies thought leadership programs. Jackie has an MBA from the Whittemore School, University of New Hampshire, a BA in Mathematics from New York University and is the Vice-Chair of the N.H. State Council on the Arts.

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