Welcome!

Mobile IoT Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Kevin Benedict

Related Topics: Mobile IoT, Java IoT, Microservices Expo, @DXWorldExpo

Mobile IoT: Article

Ten Steps to Implementing #BigData and Code Halo Strategies | @BigDataExpo

Data is being used to shape and personalize real-time interactions and engagements

10 Steps to Implementing Big Data and Code Halo Strategies

Tactics without strategy are dangerous. ~ Robert Leonhard


In the new book titled Code Halos the authors and Cognizant thought leaders, Malcolm Frank, Paul Roehrig and Benjamin Pring, propose that data is the new competitive arena for businesses. Winners in this competition are those that can collect, aggregate, analyze and react in real-time to data in a manner that drives improved customer interactions and engagements.

In another recent book titled, Digital Disruption: Unleashing the Next Wave of Innovation, author James McQuivey's writes that competition in business is rapidly moving to a “focus on knowledge of and engagement with customers.” Data is being used to shape and personalize real-time interactions and engagements.  Companies are beginning to understand this.  They understand that "code halos" (people’s digital footprint, the online data about preferences, history, activities, etc.) has great value.  This data is the key to personalizing user experiences across all formats.

Businesses are interacting with their markets in a wide range of new and different formats today including traditional media, websites, mobile apps, call centers and in brick and mortar establishments.  The concept of omni-channel is widely used to mean the ability to interact and engage in real-time with customers and prospects across all of these formats.  The capability to effectively support omni-channel requires a lot of thinking, planning and purposeful design.

Businesses today are responding by developing comprehensive data-driven strategies.  These strategies acknowledge the requirement to better understand the needs, preferences and histories of their prospects and customers, so they can provide personalized and optimized user experiences that lead to more sales and happier and more loyal customers.

How do you implement a Code Halos strategy? The following are some of the key questions that need to be considered when developing a strategy:

  1. What data, if we had it, would help us understand and offer our prospects and customers an enhanced user experience on their smartphones or tablets that would lead to more sales, better customer service and an improved user experience?
  2. What are the best and least intrusive ways to collect the data?
  3. How do we ensure that data is collected in a manner that is acceptable to our market?
  4. How can the data be used to trigger an improved user experience?
  5. How do we find business meaning in the collected data?
  6. How can aggregating seemingly unrelated data sources lead to useful new discoveries?
  7. How can data from sensors (Internet of Things) add value to our analysis and other data sources?
  8. How can public and private databases be aggregated with "patterns of life" analysis and demographic data to discover new consumer insights?
  9. How can we collect data in real-time, analyze it and respond quickly enough to be useful in a mobile first world?
  10. How can these newly discovered business-meanings impact real-time interactions with prospects, customers, partners and employees?

Finding, collecting, integrating and analyzing a person's "code halo" represent a lot of work for an IT organization.  It takes strategy, budgets, resources and planning.   This is the kind of effort that deserves the full attention of the C suite

The following questions and survey answers (Real-Time Mobile Infrastructure, July 2014) from over eighty participants exposes some of the weak areas that hinder or limit Code Halos implementations:

  1. Do you (or your clients') have IT systems that are too slow or incapable of supporting real-time mobile app requirements?  83.9% answered YES.
  2. Will your (or your clients') IT environment and back-end systems prevent you from delivering an optimized mobile application experience?  43.2% answered YES.
  3. Are your (or your clients') mobile strategies and plans inhibited or limited because of the current IT environment, infrastructure and/or design?  77.7% answered YES.
  4. Which components of an end-to-end mobile solution cause the most performance problems (involving mobile apps)?  Here are the top three answers in order of how problematic they are: Back-end systems, Internet connectivity, APIs and integration design and performance.
  5. How important will having optimized mobile applications and user experiences be to the future success of your business? 72% answered "very important" to "critical."

Legacy IT infrastructure, architecture and design are preventing companies from optimizing Code Halos strategies today.

Mobile and Code Halos’ strategies are pushing companies to review their IT environments and to analyze how they must change in order to support a mobile first and data driven world that thrives on real-time hyper-personalization of mobile experiences.  The competition is fierce.  Legacy and problematic systems must be updated, upgraded or replaced in order to support the real-time requirements of today’s mobile and always connected world.


 

 


Kevin Benedict

Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads


Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles. Kevin Benedict, Senior Analyst, Digital Transformation, Cognizant Follow me on Twitter @krbenedict

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

IoT & Smart Cities Stories
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.