Welcome!

Mobile IoT Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Kevin Benedict

Related Topics: @ThingsExpo, Mobile IoT, @CloudExpo

@ThingsExpo: Article

Create a Mobile Website Instead of a Mobile App | @ThingsExpo [#IoT]

Instead of creating a mobile app, another option is to build mobile websites built off of HTML5

5 Reasons Small Businesses Should Create a Mobile Website Instead of a Mobile App
By Itai Sadan

Every day, we’re introduced to new mobile apps. We get to see the ones highlighted in the app store and hear about the cool new app our friends talk about on social media.

Take a guess as to the number of mobile apps that were downloaded globally in 2013. Try 102 billion, according to research by Gartner. Long story short: the app market is crowded.

Mobile apps are designed to run on a specific mobile device – download and installation required. With mobile websites, there’s no download or installation required.

As consumers spend more time on their smartphones and tablets to surf the Web, download apps, play games and stream movies, app creators must determine how to best create richer and more functional experiences across an ever-growing number of device platforms. The wrong choice can result in considerable extra expense, or in users being dissatisfied with poor quality and lack-luster performance.

HTML 5

Instead of creating a mobile app, another option is to build mobile websites built off of HTML5, which gives designers an easier way to make web-based features that can easily be updated without having to make updates to the actual mobile apps.

A number of notable companies have gone down the HTML5 road, like The Guardian and the Financial Times. When the FT announced that it would switch from the app store to HTML5, Graham Hinchly, engineering manager from Financial Times Labs, listed two reasons. In an interview with the International News Media Association, Hinchly said that a determining factor for the switch to HTML5 was to “maintain a direct relationship with (FT) customers.” Hinchly also said “HTML5 makes the development of apps for an increasing range of new tablet and smartphone devices easier and quicker.” What are the net results from switching to HTML5 for the FT? Hinchly says that the media outlet is seeing a 14 percent increase in digital subscribers.

Other companies that are also redoing their websites to be more mobile friendly are Nike and Walmart. In August 2014, Walmart unveiled a new website that enhances the overall user experience with more in-depth product pages, and an improved personalized search engine. Built by Walmart’s R&D team Walmart Labs, the new website was done in response to new shoppers habits of purchases via mobile devices.

Before making a decision, small business owners face several criteria that should be considered. Here are five areas to think about when deciding between a mobile app or a mobile website:

  1. Creating a mobile app means that you need to create a different version for the iPhone, BlackBerry, Android, etc. With a mobile website, there’s only one common platform: the browser.
  2. Most mobile apps don’t achieve critical success and fade into the world of anonymity. Not to mention, with mobile apps, you’ll need a very well-defined strategy to break into the top list for your category in order to make it, which often includes paid media spend. However, with mobile websites, people can find your site by using any of the search engines and via links from other websites, blogs, Twitter and links embedded in emails.
  3. Distribution & Market Size. Whether it’s Google or Apple, the apps are at the mercy of the App Store police in regards to availability and approvals to get it in. From there, obviously the ultimate objective is to get users to download the app. With a mobile website, anyone on the web has access to your mobile site.
  4. Entry Costs. Some App Stores charge extra fees for publishing or certifying your app (Apple charges developers $99 and enterprises $299, RIM charges $200). With mobile websites, there are no entry costs because there is no App Store to deal with.
  5. SEO Are your users going to their respective app stores to search for the product or service your business is selling? Very likely they are not, but instead turning to search engines like Google. With a mobile app, you’re losing out on that traffic.

There are some cases where a mobile app makes more sense as for example: businesses that have a very large and dedicated user base (e.g. Facebook, Google Maps) or solutions that requires special capabilities of the mobile device that are not accessible through the web (e.g. gaming).

But in the majority of the cases, small businesses will gain more from going through the mobile web route. The development costs will be lower, the potential market size will be bigger and it will be much easier for people to find your site by using any search engine.

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

IoT & Smart Cities Stories
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.