Welcome!

Mobile IoT Authors: Mauro Carniel, Rostyslav Demush, Pat Romanski, Elizabeth White, Liz McMillan

News Feed Item

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

NEW YORK, Aug. 18, 2014 /PRNewswire/ -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what's possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

Mobile Marketing Association logo.

The shortlist, which includes close to 100 campaigns from 30 countries, represents those who are blazing new trails exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem. Now in its tenth year, the Global Smarties architects benchmarks and awards best-in-class mobile work from around the world. Judging of the Global Smarties shortlist takes place today in New York.

"I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties," said Daniel Bonner, Global Chief Creative Officer of Razorfish. "Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about."

"The MMA Global Smarties Awards Program inspires the industry to reimagine their marketing strategies with mobile at the helm and move the needle for mobile marketing creativity, innovation and effectiveness," said Sheryl Daija, Chief Strategy Officer, MMA. "Even more so we are seeing mobile transform businesses to bring brands and consumers closer than ever before."

The 2014 Smarties shortlist include the following submissions:

MARKETING STRATEGY AWARDS

Brand Awareness

  • Bank of America/Merrill Edge for "Face Retirement"           
  • KIA for KIA "GAME ON"                      
  • Mercedes-Benz USA for "Take the Wheel"               
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"

Lead Generation / Direct Response / Conversion

  • Mercedes-Benz USA for "Take the Wheel"               
  • WWF DENMARK & WWF TURKEY  for "#LastSelfie"             
  • OMO for "OMO Handwash campaign"         
  • Mellow Mushroom for "Coca-Cola Share Happiness"

Product / Services Launch

  • Qol Devices, Inc. for "Alvio"              
  • Mercedes-Benz USA for "Take the Wheel"   
  • NCAA Digital for "NCAA March Madness Live"        
  • Ferrero Canada Ltd / TIC TAC  for "TIC TAC Flavour Faceoff"           

Promotion

  • KIA for "KIA "GAME ON"                    
  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"                       
  • WWF DENMARK & WWF TURKEY for "#LastSelfie"              
  • Old Navy for "Tweet For Your Feet"              
  • P&G/Pantene for "Your Local Haircast"        

Relationship Building / CRM

  • Samsung for "Owner's Hub"              
  • Hindustan Unilever for "Kan Khajura Teshan"                      
  • Coca-Cola (Japan) Company,Limited. For "My Favorite Cafe - GEORGIA Vending Machine App"   
  • DeVry Brasil for "DeVry Study Monitor"       

Social Impact / Not For Profit

  • WWF DENMARK & WWF TURKEY for "#LastSelfie"  
  • FamilyShare Network for "Evil Did Not Win" 
  • NAMI NYC Metro for "I Will Listen"              
  • PETA for "PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals"   

Wearables Impact on Marketing (NEW)


  • Volvo Cars for "The Wearable Volvo"                       
  • Rip Curl for "RIP CURL SEARCH GPS"            
  • Walgreens for "Balance Rewards"                
  • Trellie Inc. for "Mom - Influencer Campaign"                       
  • Nike for "Win the Hour"      

CHANNEL/MEDIA STRATEGY AWARDS

Cross Media Integration

  • Unilever / Dove for "Helping girls love their hair deep down to the "Cell-Fie"        
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"
  • Dunkin' Donuts for "#DunkinReplay"            
  • Proctor & Gamble Pantene for "Pantene Weather Program"           

Cross Mobile Integration

  • P&G/Pantene  for "Your Local Haircast"       
  • Beats Music for "Beats Music"                     
  • Unilever/ Zhonghua (Oral Care) for "Zhonghua - One Hundred Million Smiles"      
  • Tastic  for "Tastic Red Pot Campaign"          

Cross Screen Advertising

  • The Lincoln Motor Company for "Lincoln MKZ"                    
  • Samsung Electronics for "1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5"              
  • Unilever China Walls Cornetto (icecream) for "Cornetto - Express love in 8 seconds"       
  • Sony Electronics for "SONY 4K ULTRA HD TV LAUNCH"       

In-App or Gaming Advertising

  • Nike for "The Nike SB App"               
  • BENGAY® for "BENGAY - CHAMPIONING MOVEMENT, IN THE MOMENT"              
  • Boehringer / Buscopan for "Untie the Knots  "         
  • CIA App for "Christina Gielstrup"

Messaging

  • Mobile Commons & DoSomething.org for "Would You Rather" for Financial Education"    
  • Mobile Commons & DoSomething.org for Text with The President Campaign"       
  • Dove for "Dove, 'Dove 7 Day Challenge'"     
  • Sony Music for "Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction"

Mobile App

  • Samsung for "nMusic"         
  • Bank of America/Merrill Edge for "Face Retirement"           
  • Nokia for "JobLens Mobile App"        
  • Sports Revolution for "CelticLIVE App"                     

Mobile Search

  • Red Roof Inn for "Red Roof Inn Turns Flight Cancellations into Customers"
  • UPS for "UPS Mobile Career Site"      
  • MTG - Metalogenia for "Mubiquo Apps, S.L"
  • TD Ameritrade for "Adobe Search Team

Mobile Website

  • Nike for "Nike Locker Room
  • Toyota Corolla for "Corolla Style"
  • AT&T for "AT&T Career Site"
  • Unilever / Elidor (Sunsilk) for "Catch Pink If You Can"
  • Lincoln for "Lincoln.com Mobile Site Redesign"

Native Advertising (NEW)

  • Jeep / Cherokee  for "Jeep Weather Native iPhone Takeover"                     
  • Lexus for "Lexus & Real Racing 3's Virtual Test Drive"
  • Google Maps App for "Google Maps App QuizUp Campaign"         
  • Hindustan Unilever for "Kan Khajura Teshan"          

Tablet Campaign

  • Qol Devices, Inc. for "Alvio"              
  • Amoedo for "Pipe Burst"                   
  • CIM - Women Integration Centre for "The Touch-Scream Ad"         
  • Lincoln for "2013 MKZ/29HD Tablet Magazine Integration"

Use of Mobile Social Media

  • Coca-Cola for "Coca-Cola Happiness Flag"  
  • Audi for "Audi Takes Snapchat By Storm On Super Bowl Sunday"    
  • Rexona  for "Rexona Move - The World's Longest Relay Race"       
  • Unilever Indonesia  for "Citra Night Call"     
  • Old Navy  for "Tweet For Your Feet" 

Innovation

  • KIA Motor Australia for "KIA "GAME ON"                  
  • Ford for "Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience"  
  • P&G / Oral-B for "Oral-B Bluetooth-Connected Electric Toothbrush and Application"        
  • JetBlue for "Air on the Side of Humanity"

Location Based

  • Virgin Mobile Australia for "Virgin Mobile Game of Phones"           
  • Proctor & Gamble Pantene for "Pantene Weather Program"                       
  • NEUTROGENA for "SUN ACTIVATED ADVERTISING" 
  • Little Caesars for "Little Caesars"     

mCommerce

  • Kum & Go  for "Kum & Go's Deal of the Week"                    
  • Metal Mulisha for "Metal Mulisha Drives Sales and Improves Mobile Experience with Reflektion"          
  • Mango for "MUBIQUO APPS, S.L"     
  • Sam's Club for "Sam's Club 2013 Holiday Mobile Web Initiative"   

Video / Rich Media

  • Nike for "The Nike SB App"   
  • Toyota Corolla for "Corolla Style"
  • Unilever China Walls Cornetto (ice cream) for "Cornetto - Express love in 8 seconds"      
  • Disney for "Disney Infinity"

In addition to the categories outlined, there will also be Smarties Industry Awards presented to recognize the top brand marketer, agency, media company and technology enabler. The Global Smarties award winners will be announced at a ceremony on Wednesday, October 1, 2014, culminating the mobile marketing's flagship MMA SM2 Innovation Summit, in New York City.

Additionally the short-lists for the regional and in-country Smarties for APAC, EMEA, LATAM, North America, China, India, South Africa, Turkey and UK will be announced over the next couple of weeks.

For more information on the Smarties, please visit: www.mmaglobal.com/events/the-smarties/2014/overview

About the Mobile Marketing Association (MMA) 

The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. 

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin' Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L'Oréal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com  

FOR MORE INFORMATION:
Lily Ferguson
+ 206 369 9017
E: [email protected]

Logo - http://photos.prnewswire.com/prnh/20090715/LA46363LOGO

SOURCE Mobile Marketing Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.