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Mobile IoT Authors: Liz McMillan, AppDynamics Blog, Ed Featherston, Kevin Benedict, Jason Bloomberg

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Research and Markets: The Book of Boost 2014-2018

Research and Markets (http://www.researchandmarkets.com/research/8psnz7/the_book_of_boost) has announced the addition of the "The Book of Boost 2014-2018" report to their offering.

...give to your business what's needed.

Boosting Business Bottom Lines via Lean Strategies, Brand Building and Breakthrough ARPUs while Optimising CAPEX/ OPEX, with Network Management Techniques of the Future...and much more

Who Needs This Report?

  • Mobile Operators - For a better understanding of the current telecom market dynamics across the globe. The study provides global opportunities and competition, Business Case Studies and guidelines to boost your current market position.
  • Mobile device ODMs - For understanding the unique marketing opportunities in unserved/underserved regions.
  • Mobile device OEMs - For strategising their production and pricing.
  • Content Vendors - For the possible changes that content development might go through and issues of adaptability solved.
  • App Developers - To find out unexplored revenue opportunities in apps.
  • Consumer Electronics Companies - For coming up with, and integrating mobile Internet into consumer durables.
  • Processor Vendors - For streamlining their products for mass market adoption.
  • Wi-Fi, Bluetooth, GPS semiconductor vendors - To overcome security concerns, and to exploit newer opportunities/ partnerships with device makers.

Key Findings

  • Mobile device manufacturers & OTT players have hijacked almost entire attention of customers and MNOs are currently reeling under that pressure. However, they should not panic but need to safeguard their position and avoid unnecessary risks. Identifying the segments with high profit margin and holding their position in the market will offer great opportunities to monetise their investment in the long run.
  • Our survey revealed that majority of OTT players are in pressure to collaborate with MNOs/ ISPs to ensure QoS and believe that QoS can only be guaranteed by partnering with data providers.
  • Smart mobile devices are slowly entering into the workplace and the trend has started impacting the industry in two ways. On the one hand, demand for data and mobility services is growing exponentially, and on the other hand it is also driving enterprises to replace computing devices or promote BYOD.
  • The demand for smartphones is growing rapidly and it is going to make more than 50% of the total mobile phones shipped globally in 2013. The worldwide shipment for smartphones will reach 1.7 billion by 2018.
  • Strong demand for Android tablets and the introduction of new iPad mini from Apple have greatly boosted the worldwide tablet market. In fact, tablet market is going to heat up further with the introduction of more affordable devices from Chinese vendors and the introduction of Apple's iPad mini 2 (by the end of 2013 and most probably at significantly reduced price). We predict the total worldwide shipment for tablets to cross 300 million mark in 2017 and reach close to 345 million in 2018.
  • The worldwide mobile service revenue from business users will reach US$360 billion by 2018. On the other hand, the enterprise cloud-based services would double by 2018 from the current size of US$18.3 billion in 2012.
  • Most of the activities in the telco industry are currently revolving around mobile broadband. However, it must be noted that fixed line will not only carry at least ten times more traffic than the mobile network during the next 5-8 years, but it will also be crucial for the widespread growth of mobile broadband. In fact, fixed mobile convergence (FMC) will be the business model that will work best in the coming years through optimal use of fixed and mobile technologies.

For more information visit http://www.researchandmarkets.com/research/8psnz7/the_book_of_boost

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