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wet n wild Beauty Launches The #MoreKisses Campaign To Benefit The American Cancer Society

Think Pink Lipstick Sales Benefit American Cancer Society; Kicks Off With Staging of Iconic Kiss Photo in Hollywood with Global Beauty Ambassador and Award-Winning Music Artist Fergie at Walgreens on August 14th

LOS ANGELES, Aug. 12, 2014 /PRNewswire/ -- wet n wild® (www.wnwbeauty.com) announces the launch of the #MoreKisses campaign, which will kick off this month to benefit the American Cancer Society® via sales of the brand's most popular lipstick, Think Pink. Available nationwide in over 35,000 retailers, the brand will contribute $.25 of each lipstick sold to the American Cancer Society, and will make a minimum contribution of $100,000 via the campaign, which will run through December 31st of this year. The endeavor will be supported by retail partners and brand promotions designed to generate awareness about the importance of showing love and compassion towards those touched by cancer.

For more than 100 years, the American Cancer Society has worked relentlessly to save lives and create a world with less cancer and more birthdays. Together with millions of supporters worldwide, the Society helps people stay well, get well, find cures, and fight back against cancer.

"We are grateful for this opportunity to support the American Cancer Society and the incredible, necessary work that this remarkable organization does every single day," said Bill George, CEO of wet n wild. "Nearly every person in this country has been touched by cancer in some way, and this is a simple way that we can empower our loyal customers to give back to a cause we know is important to them."

On August 14th, wet n wild will ask the public to join together at the Sunset and Vine flagship location of Walgreens, located in the heart of Hollywood, to recreate the iconic World War II photo "Kissing The War Goodbye", which depicts a sailor and nurse celebrating the end of the war in Times Square on August 14th, 1945 with an impromptu kiss. A version of the original photo taken by Navy photo journalist Victor Jorgensen features Walgreens in the background, and on the photo's 69th Anniversary, fans of the brand and supporters of the American Cancer Society are invited to the Hollywood Walgreens to stage the kiss all over again with their loved ones.

"Aligned with our mission to help people get, stay and live well, we are pleased to support this initiative and provide our shoppers with the opportunity to partake and contribute to a truly meaningful cause," said Shannon Curtin, Group Vice President of Beauty & Personal Care, Walgreens.

The afternoon will be hosted by wet n wild Global Beauty Ambassador and eight-time Grammy Award-winning Artist Fergie, who will take the stage to announce the campaign and lead those in attendance in honoring those who have been touched by cancer. She will be joined by Italia Ricci, star of ABC Family's hit new drama Chasing Life, which chronicles the story of a young woman's journey while battling cancer and its effects. Guests will enjoy refreshments, photo opportunities and promotions that will feature the Think Pink lipstick.

"I'm so proud to be a part of this campaign and all that it stands for," said Fergie. "#MoreKisses is truly about promoting compassion and caring towards those battling this devastating illness, and towards those who have a loved one who is facing cancer. Wet n wild has chosen its best-selling lipstick to benefit the American Cancer Society, and we hope that our fans will come out and support this campaign by puckering up! It's a beautiful color with a beautiful mission."

About wet n wild®

For more than three decades, millions of women around the globe have entrusted wet n wild® to help them feel fun, confident, and beautiful. A division of Markwins North America, wet n wild® fuses high-performance formulations with the hottest color palettes to offer women a full range of department store-quality cosmetics at an unbeatable value.

The Fergie CenterStage Collection by wet n wild® was carefully-crafted to cater to women with a diversity of skin tones and preferences to experiment with color. Fergie, the creative force behind the collection's signature fashion-forward yet accessible style, spearheaded the line's inception to deliver luxurious, yet affordable products to her fans. Every item is personally-inspired, hand-selected, tested for performance, and named by Fergie and her creative vision.

About Walgreens

As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, in communities across America, more than 8 million customers interact with Walgreens using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with online and mobile services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,192 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Take Care Health Systems is a Walgreens subsidiary that manages more than 400 in-store convenient care clinics throughout the country.


SOURCE wet n wild

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