Welcome!

Mobile IoT Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Elizabeth White, Kevin Benedict

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Linux Containers, Wearables, @DXWorldExpo

@CloudExpo: Blog Feed Post

The New IBM-Apple Partnership

Who would have thought ten years ago that IBM and Apple would become partners?

We live in interesting times for sure. Who would have thought ten years ago that IBM and Apple would become partners? Here is the announcement as reported in eWeek:

Apple and IBM surprised many on July 15, announcing a global partnership that will see the companies attempt to “transform enterprise mobility.” The announcement, punctuated with comments from Apple CEO Tim Cook and IBM CEO Ginni Rometty, served notice of the companies’ intentions to make Apple smartphones, tablets and mobile services pre-eminent in the enterprise, replacing the BlackBerry devices and security services that long held the dominant position in that market. The partnership only confirms what Apple has been doing for years with its smartphones, tablets and even its notebook and desktop PCs, moving deeper into enterprises. The company has been touting its success in the corporate world, saying that many of the top companies in the world are now using its iPhones and iPads. In the IBM announcement, Apple’s Cook said that the company’s iPhones and iPads are now running in more than 98 percent of the Fortune 500 and 92 percent of the Global 500. Both Apple and IBM expect those figures to grow with this new partnership.

What is in it for Apple? Apple has been trying for years to shed the idea that its products only appeal to consumers. The company has brought proprietary app development and remote device management to iOS devices and continues to offer stats on enterprise integration. With the IBM deal, however, Apple is making something abundantly clear: It cares deeply about the corporate world and it wants to do all it can to be a success in that market.

What is in it for IBM? For IBM, the Apple partnership is a software play. IBM said in its own press release that it plans to make applications that are designed for enterprise customers, but come with a wide array of features that simply aren’t available right now in the mobile market. That could provide IBM (and Apple) with a leg up in the enterprise. While IBM could have extended the partnership to OS X and perhaps made Apple a bit happier as it tries getting that platform into the enterprise, Big Blue said in its statement that the agreement applies only to iOS. That means that iPhones and iPads will play a central role in this agreement, and Macs and iPods running iOS will be left out.

Developing mobile Apps together? Although IBM plans to chart the course for software in this partnership, the companies are actually going to come together on development. IBM said that both Apple and its own developers will collaborate to leverage iOS as much as possible and get every last bit out of the technology built into iPhones and iPads. That’s a core component in this: IBM has lofty goals, and it can only be successful if it can fully harness the power of iOS and Apple hardware.

Leveraging Big Data: Big data and analytics will be a core focus of this effort, IBM said. The apps—over 100, in total—will look at how to get companies to insert their massive amounts of data into iOS devices, analyze it and make actionable decisions. Mobile devices have traditionally been viewed as too underpowered to handle big data. IBM sees it differently.

Playing in the IBM Cloud: Although IBM is building apps for on-premise use, the company said that it will also offer all of the solutions it’s developing on its Bluemix development platform. Customers will need to head over to the IBM Cloud Marketplace and then download the apps they desire. IBM said it will also try to find other ways to leverage the cloud.

IBM, a reseller of iPhone & iPad? IBM is essentially becoming another outlet for Apple to sell its iPhones and iPads. The companies have agreed to have IBM sell iPhones and iPads to enterprise customers that come with desired applications already on them. That should make it easier for corporate customers to join the mobile fray and for Apple to improve its already-strong enterprise integration.

There you go folks! This new partnership appears like a big winner for Apple as it expands its already-dominant market for iPhone/iPad into the enterprise. IBM is betting on the mobile apps on iOS to make its cloud and big data initiatives more appealing.

Gone are the days in 1984 when Apple ran that advertisement during the introduction of the Mac, portraying IBM as the big bad evil force. With IBM’s PC business sold to Lenovo few years back, IBM is into software and services business (includes cloud infrastructure service).

Yes, these are interesting times!

Read the original blog entry...

More Stories By Jnan Dash

Jnan Dash is Senior Advisor at EZShield Inc., Advisor at ScaleDB and Board Member at Compassites Software Solutions. He has lived in Silicon Valley since 1979. Formerly he was the Chief Strategy Officer (Consulting) at Curl Inc., before which he spent ten years at Oracle Corporation and was the Group Vice President, Systems Architecture and Technology till 2002. He was responsible for setting Oracle's core database and application server product directions and interacted with customers worldwide in translating future needs to product plans. Before that he spent 16 years at IBM. He blogs at http://jnandash.ulitzer.com.

IoT & Smart Cities Stories
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...