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Mobile IoT Authors: Elizabeth White, Pat Romanski, Liz McMillan, Carmen Gonzalez, Agathe Caffier

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Appcelerator Expands Mobile Engagement Platform Purpose Built for the Post-Web World

Appcelerator Platform Drives Intuitive and Engaging Mobile App Experiences, Quickly and at Scale

MOUNTAIN VIEW, CA -- (Marketwired) -- 07/17/14 -- Appcelerator® today unveiled new capabilities to the company's category-defining mobile engagement platform, making it smarter, more connected and more flexible than ever. As "business as usual" moves from websites to apps and PCs to tablets, Appcelerator has set the standard for how enterprises embrace the "post-web" reality. The Appcelerator Platform combines leading native cross-platform app development and testing capabilities with innovations for mobilizing data and measuring success via real-time mobile analytics -- all so companies can drive intuitive and engaging mobile experiences, quickly and at scale.

Mobile apps have quickly become the default way people access information, make purchases and get work done. They've also forced companies to fundamentally rethink how they engage with employees, customers and partners -- and the technologies required to support those interactions.

"The app explosion is pushing traditional software infrastructures to do things they simply weren't built to do," said Jeff Haynie, CEO of Appcelerator. "Web architectures are perfect for a browser experience, but they can't deliver the kind of release speed, data responsiveness and great cross-device experiences mobile users expect. The Appcelerator Platform seamlessly extends enterprise software infrastructures for the post-web world. Our latest innovations help organizations to mobilize now and to scale quickly, all while delivering five-star user experiences."

"Mobile is not just a new front-end to an existing enterprise architecture -- it's the driver behind a full stack transformation,"(1) notes Michael Facemire, principal analyst at Forrester Research, Inc. "The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the emerging requirements for connected products...An engagement platform supports a distributed, four-tier architecture natively engineered to deliver compelling experiences, excellent performance, and modular integration on any device over any network at Internet scale."(2)

Smart, Connected, Flexible

The Appcelerator Platform speeds time to market with native cross-platform app development & testing, simplified access to data via mobile-optimized APIs, and real-time mobile analytics to power user engagement and measure success. It has fast become an industry standard for the mobile enterprise -- leading brands such as Comerica, Family Dollar, VMware, Sprint and Avis rely on Appcelerator to deliver portfolios of increasingly powerful, purposeful and multi-device app experiences.

The Appcelerator Platform includes new innovations that make it smarter, more connected and more flexible in ways that no other comparative offering on the market today can match:

Smarter: Most enterprises are moving from a few apps to dozens, if not hundreds, and build more every month -- without a reliable way of measuring true business impact. Appcelerator's newest mobile analytics capability, Insights 2.0, delivers real-time visibility into the five key mobile metrics necessary for any successful app: acquisition, engagement, retention, quality and conversion. Insights 2.0 displays all of this rich information through a single, tablet-based view designed for business stakeholders, IT leaders and company executives. In one recent instance, Safeguard Properties, the largest privately-held mortgage field services company in the United States, used the Appcelerator Platform's mobile analytics to quadruple adoption of an important business app in less than six months.

More Connected: Apps don't work alone -- they require connection to an exploding number of data sources, both within and outside of the enterprise. For most companies this means laborious hand-coding of specialized data integrations for mobile consumption. The Appcelerator Platform's new API Builder eliminates this, offering developers a simple, powerful point-and-click interface to assemble mobile-optimized APIs quickly and easily, freeing up valuable time to focus on creating great mobile experiences. By making mobile-optimized APIs readily available -- alongside connectors for enterprise data sources and a host of essential mobile services such as push notification and photo storage -- the Appcelerator Platform lets mobile teams focus on innovating rather than integrating. The Appcelerator Platform provides the elastic scale crucial in a mobile world, orchestrating more than 1.5 billion data API calls per month.

More Flexible: With full native SDK support, the Appcelerator Platform's entire suite of capabilities can now be applied to any app in a customer's portfolio -- regardless of whether it was built on the Appcelerator Platform or directly via native SDK (iOS and Android). This includes almost instant visibility via the Platform's mobile analytics dashboard, so that virtually overnight customers can begin real-time tracking of all their mobile app investments. The Platform, long available in public or virtual private cloud deployments, also now includes a private cloud deployment option for organizations whose regulatory requirements prohibit off-premises hosting.

"Appcelerator solved an immediate problem by allowing us to deliver great, native mobile applications with better cross mobile platform consistency," said Rob Sabella, SVP of product development at Fidelity National Information Services' mobility division. "Equally important is Appcelerator's forward-thinking and continual innovation, delivering new capabilities that have helped us scale operational aspects of our mobile-first business. The latest Appcelerator Platform capabilities will help us build, manage and improve our apps even more quickly."

(1)"The Engagement Platform's Aggregation Tier: A Closer Look at the Heart of Modern Enterprise Architecture," Forrester Research, May 27, 2014
(2)"Mobile Needs A Four-Tier Engagement Platform," Forrester Research, October 18, 2013

About Appcelerator
Mobile apps are fast replacing web applications as the way we buy, share, search, learn and collaborate. Appcelerator® helps companies solve for this new reality with a mobile engagement platform to drive great mobile app experiences, quickly and at scale. The Appcelerator Platform speeds time to market with native cross-platform app development & testing, simplified access to data via mobile-optimized APIs, and comprehensive real-time analytics to power user engagement and measure success. Appcelerator also provides an award-winning open source mobile development environment, Titanium™. With more than 70,000 mobile apps deployed on 225+ million devices, Appcelerator's solutions are backed by the world's largest mobile ecosystem, including better than 600,000 mobile developers and hundreds of ISVs and strategic partners, among them Accenture, Cognizant and CSC. More than 70 percent of Fortune 100 enterprises count on Appcelerator for their mobile success. To learn more, visit www.appcelerator.com

Media Contacts:
Sara Pallas or Dan O'Mahony for Appcelerator
415-625-8555
Email Contact

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