Welcome!

Mobile IoT Authors: Elizabeth White, Pat Romanski, Janakiram MSV, Shelly Palmer, Laureen Fagan

News Feed Item

Amazon Web Services Launches New Capabilities for Mobile Developers

Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), today announced several new capabilities to make it easier for developers to build, deploy, and scale mobile applications. Amazon Cognito is a new service that provides simple user identity and data synchronization that lets developers create apps that authenticate users through popular public login providers, and then keep app data such as user preferences and game state synced between devices. The new Amazon Mobile Analytics service allows developers to easily collect and analyze app usage data, up to billions of events per day from millions of users, and delivers usage reports within an hour of data being sent by the app. AWS is also introducing a new unified Mobile Software Development Kit (SDK) that makes it easy for iOS, Android, and Fire OS developers to access the new Amazon Cognito and Amazon Mobile Analytics services as well as popular AWS services like Amazon S3 and Amazon DynamoDB. To get started with AWS Mobile Services, visit http://aws.amazon.com/mobile.

Today, many app developers around the world use the AWS Cloud as infrastructure building blocks for the back-end services that power their mobile applications. Still, these mobile app developers have had to spend valuable time on undifferentiated heavy lifting like connecting apps to storage and database services and integrating core functionality such as authentication, user management, notifications, and usage data analytics. With Amazon Cognito, Amazon Mobile Analytics, and the AWS Mobile SDK, developers are now able to focus more of their energy on what matters, the differentiated functionality of their app that attracts and retains end users.

With AWS Mobile Services, developers can:

  • Securely store, manage, and sync user identities and data (Amazon Cognito)

As more and more users utilize the same apps across various devices running different mobile platforms, developers often have to manage multiple user logins to securely store and retrieve data for their users, reconcile different versions of the data as devices go on and offline, and keep data in sync between devices. With Amazon Cognito, developers can incorporate these capabilities into their apps with just a few lines of code. Amazon Cognito lets developers build apps that allow users to start off as unauthenticated guests and then sign in with Amazon, Facebook, or Google. Amazon Cognito manages the complexity of keeping app data in sync on all devices associated with a user identity. Developers can also use Amazon Cognito’s client SDK to create a local data store, which caches user data on the device so that apps can keep working the same way regardless of whether the device is on or offline. Additionally, Amazon Cognito makes it simple to implement AWS security best practices (such as not embedding AWS credentials into source code) by providing a set of temporary, limited-privilege AWS credentials that developers can use to access AWS services such as Amazon Mobile Analytics, Amazon SNS, Amazon S3, or Amazon DynamoDB from their mobile app. Developers receive 10 GB of storage for synced data and one million sync operations per month for free for up to 12 months with the AWS Free Tier.

  • Quickly access and understand app usage data (Amazon Mobile Analytics)

Analytics such as how many users an app has, how much revenue it’s generating, and what a user is doing with the app are key to app developers. Amazon Mobile Analytics automatically provides this data to app developers without them doing any extra work. The service collects and visualizes mobile app usage data so that developers can understand user behavior and improve the customer experience for their apps. Amazon Mobile Analytics can collect and process billions of events per day from millions of users. It generates reports on active users, sessions, retention, in-application revenue, and custom events. Many mobile analytics solutions deliver usage data many hours after the usage happens. Amazon Mobile Analytics is designed to deliver usage reports within an hour of data being sent by the app so that developers can act on the data more quickly. All AWS customers can begin using Amazon Mobile Analytics at no charge and process up to 100 million events per month for free.

  • Easily connect apps to AWS services (AWS Mobile SDK)

The new AWS Mobile SDK supports iOS, Android, and Fire OS, giving developers an easy way to access AWS Mobile Services like Amazon Cognito, Amazon Mobile Analytics, and Amazon SNS Mobile Push. In addition, it also includes mobile connectors for AWS services such as Amazon DynamoDB (fast, fully managed NoSQL database service that is increasingly becoming the default choice for mobile apps), Amazon Kinesis (fully managed service for real-time processing of streaming data at massive scale that can collect data from mobile devices), and Amazon S3 (largest object storage service in cloud computing), to make them even easier to access with mobile devices and enhance them for mobile use cases by providing capabilities such as optimized network usage by batching data.

  • Send notifications, updates, and promotions across platforms (Amazon SNS)

Launched in August 2013, Amazon SNS Mobile Push provides customers around the world with a fully managed, cross-platform push notification service. Amazon SNS Mobile Push allows developers to easily send notifications to Apple iOS, Google Android, and Kindle Fire devices. Last month Amazon SNS enabled support for Baidu in China, as well as for Windows phone and desktop, and today is delivering messaging Time to Live. With Time to Live, Amazon SNS allows developers to set a time value of up to two weeks for time-specific app messages. If a message isn’t able to reach an app user’s device by the end of the time value, the message is not delivered since it is no longer relevant. Combined, these capabilities allow developers to reach a very broad user base from one single point without managing the complexity of integrating with multiple providers. All AWS customers can begin using Mobile Push for Amazon SNS at no charge and send up to one million notifications each month for free. After that, customers pay $.50 for every million messages published, and $.50 for every million messages delivered ($1.00 total per million push notifications).

“We continue to hear from customers that they prefer to avoid having to build any of the undifferentiated parts of their mobile apps,” said Marco Argenti, Vice President, Mobile at Amazon Web Services. “AWS already provides the backend processing, storage, and databases that customers around the world use to power sophisticated mobile apps. We designed AWS Mobile Services, including Amazon Cognito and AWS Mobile Analytics, to make it even simpler and more cost-effective to build and scale mobile apps on the AWS Cloud.”

Soundtracker is a social music app that makes it easy to discover and play music in real-time. “We see more and more of our customers using our app across multiple devices, often based on different platforms, and they expect their listening experience to follow them around seamlessly,” said Daniele Calabrese, Founder and CEO, Soundtracker. “Amazon Cognito vastly simplifies the process of data synchronization across devices and provides a simple abstraction layer that frees us from the mundane tasks of user record management. Now, we can just write code once for the online case, and under the covers the Amazon Cognito APIs take care of the rest. This affords us more time to concentrate on enriching the features of our application.”

RunKeeper is an iPhone application that enables runners, cyclists, and hikers to track their outdoor fitness activities. “In the process of building our new app, Breeze, we decided to base its entire backend on Amazon Web Services. We decided that we wanted it to share the same login as our RunKeeper app to make it easy for our users. We looked for a mobile solution that would enable users to sign in automatically if they use RunKeeper and that would also support unauthenticated users without any heavy lifting,” said Joe Bondi, Chief Technology Officer, RunKeeper. “Amazon Cognito would allow us to very simply support unauthenticated guests and sync logins with our existing customers. It would also allow us to set granular access policies for our users to deliver high levels of security. Ultimately, Amazon Cognito would help remove complexity in the backend systems for our mobile apps so we can focus on the experience for our users.”

OtherLevels enables publishers to engage, retain, and monetize their mobile audiences through its mobile marketing platform. “When our customers are looking for mobile message delivery, we recommend and use Amazon SNS for mobile push notifications,” said Ramsey Masri, CEO, OtherLevels. “Amazon SNS delivers high performance at large scale and a great price point. With Amazon SNS and new features like support for Windows, Baidu, and cross-platform Time to Live, we can combine powerful messaging functionality with our own advanced targeting to deliver a great mobile marketing platform for our customers.”

Customers can integrate Amazon Cognito and Amazon Mobile Analytics with their mobile apps using the AWS Mobile SDK or API. Both services are initially available in the US East (N. Virginia) Region. For more information on Amazon Mobile Services, visit http://aws.amazon.com/mobile.

About Amazon Web Services

Launched in 2006, Amazon Web Services, Inc. began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. Amazon Web Services offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS Cloud services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore, Australia and China.

About Amazon.com

Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...