|By AppDynamics Blog||
|June 28, 2014 09:00 AM EDT||
This post originally appeared on APM Digest
Welcome to the fourth era of digital.
The first three periods or ages or phases — call them what you like — were each defined clearly by transformative events.
First, the dawn of the personal computer age in April 1977 with the debut of the Apple II (and validated in August 1981 with the introduction of the IBM PC).
Next, the beginning of the Internet age when the Netscape browser was released in 1994, which redefined forever the way we connect.
Then, on June 29, 2007 — ushered in again by Steve Jobs and Apple — the mobility era began with the unveiling of the first iPhone, which ushered in a “Mobile First” mindset for the masses.
And now we’re in the fourth era. This time there’s been no single, monumental event or technology to mark its beginning, though mobility and the cloud are the primary enabling technologies. What’s happening instead is that a number of technologies are coalescing and achieving, even as we speak, a critical mass that will make this age as transformative or more so than any of the previous three.
This is the age of multi-device mobility, the cloud, seamless computing from one device to another, a growing ecosystem of connected devices (watches, cars, thermostats), instant and ubiquitous communication, the blurring of the lines and hours between work and not-work. It’s a transformation that may have started with the smartphone, but has now engulfed everything about the way we use technology for, well everything.
Organizations that master the ability to collect, understand and act upon knowledge derived from user experiences, application behaviours, and infrastructure use from across this connected ecosystem will outcompete those that don’t, and win in this fourth era of Digital: The Age of Application Intelligence.
A Tectonic Technological Shift
There’s really no precedent for the speed of what has become a tectonic technological shift. In her much-anticipated Internet Trends 2014, KPCB’s Mary Meeker characterizes a tech market that saw 20 percent growth for smartphones, 52 percent for tablets, and 82 percent for mobile data in 2013. She predicts 10x growth in mobile Internet units in this decade — from the one billion-plus desktop Internet units/users to more than 10 billion for the mobile Internet.
Seemingly overnight, we have new models for hardware and software development, new models of behavior, and unforgiving expectations from consumers — for more apps, more functionality, more entertainment, more speed — driven by mobility, but extending to all online experiences regardless of interaction preference.
This is good, and it’s a great time to be in the thick of the enabling technology platforms — if you’re functioning with a model designed for this fourth era of digital.
On the other hand, it’s a pretty challenging time if you’re dealing with technology that matured early in the 2000s. Think huge, monolithic apps, sprawling private data centers with proprietary consoles for every piece of your infrastructure supported by “engagements” — a very loaded term — when a literal or figurative truckload of consultants, engineers, and programmers would descend on an enterprise and spend several months and multiple man-years engrossed in a single project only to emerge at the end with a big, bloated, largely rigid “deliverable.”
And if the applications themselves were large and unwieldy and slow to adapt, the Application Performance Management systems were (and legacy systems still are) similarly complex, difficult to adapt, and slow to process the limited amount of data they collected. The notion of “real time” was not even a consideration.
It wasn’t that long ago, but it’s hard to imagine trying to do business like that today. And in fact, you really can’t do business that way today. Some of the legacy APM platforms are trying to make the transition. But it’s a difficult maneuver that requires the kind of wholesale reinvention that few entrenched enterprises are willing to attempt, or that those brave enough to try can accomplish successfully.
The recent challenge faced by OpTier is a case in point. It’s always a bit alarming to see a player leave the arena, even a competitor. But it’s not likely to be the last such story we’ll hear.
Whether you’re building the applications themselves or the platforms to optimize their performance and business value, today everything is about speed, agility, and creating exceptional end-user experiences.
If you’re providing the applications, that means you have to be able to iterate quickly — often multiple times per day — and deliver the features and functionality your customers want, whether they’re outside or inside your enterprise. And of course, your apps have to be continuously available and meet your customers’ expectations for speed and performance, whatever OS or device they’re using. And you have to do this in an environment that is distributed, heterogeneous, complex, and ever-changing.
To pull this off requires a level of application intelligence designed specifically to succeed with these challenges in these environments.
Delivering Real APM Value
Specifically, for an APM platform to deliver real value for the application and the enterprise, it has to satisfy a number of key requirements, including:
- Fast setup: minutes or hours vs. days or weeks, without need for a professional services ‘engagement.’
- Self-learning, auto-configuring: Your apps and infrastructure change frequently; your APM platform needs to automatically detect and learn those changes and configure itself in real time, without manual intervention; there’s simply no time or resources for that.
- Detect, diagnose, and respond: If there’s a problem, a slowdown, an outage, your APM platform should be the first to know about it, and whenever possible, should fix it before you know about it; or if it requires a bigger intervention, give you the data you need to solve it quickly.
- Deliver actionable intelligence in real-time: In the old days, APM was about speed and availability and not much else. In today’s software-enabled enterprises, the APM platform not only has to measure, monitor, and manage system health, it has to be able to tell you, in real time, what impact performance is having on the business. It’s a focus far beyond availability and throughput, on the business transaction for the end user.
- Provide end-to-end transaction visibility: Your applications may be running on your premises, in the cloud, or both; you need to be able to see what’s happening everywhere, through one pane of glass, because you can only manage, fix, and optimize performance that you can see.
- Be insanely fast: When you do a release, you need to know immediately what’s working, what’s not, and how to fix things in a hurry, live, in production.
And it has to be stingy with the overhead, be able to scale itself and your applications up or down in response to changing demand, make the most of your resources and infrastructure, and many more things.
That’s a far cry from the big, heavy, slow systems and processes of a few short years ago. And characteristics like these don’t just apply to APM — it’s the way of all technology development today, from VR gaming headset hardware to massive e-commerce systems. Fail fast and recover (smarter next time). Design from the outside-in. Iterate quickly. Respond in real time. Innovate faster than the competition, in technology and marketing. Create user experiences that drive success.
In Internet Trends, Mary Meeker says that “New companies — with new data from new device types — [are] doing things in new ways and growing super fast.” And she describes the rapid growth of “uploadable/sharable/findable real-time data.” These are ideas that describe much of what is driving this new, fourth era of digital.
The old adage is true now more than ever: Change is the one constant you can count on. Those organizations who can adapt continuously are the ones that will thrive and win.
This post originally appeared on APM Digest
The post The Fourth Digital Wave: The Age of Application Intelligence written by Steven Wastie appeared first on Application Performance Monitoring Blog from AppDynamics.
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
Apr. 25, 2015 06:45 AM EDT Reads: 2,818
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
Apr. 25, 2015 06:30 AM EDT Reads: 3,473
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
Apr. 25, 2015 06:15 AM EDT Reads: 3,110
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Apr. 25, 2015 06:00 AM EDT Reads: 2,616
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 25, 2015 05:45 AM EDT Reads: 2,024
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Apr. 25, 2015 05:45 AM EDT Reads: 2,439
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Apr. 25, 2015 05:00 AM EDT Reads: 2,025
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Apr. 25, 2015 04:45 AM EDT Reads: 2,025
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
Apr. 25, 2015 04:30 AM EDT Reads: 2,107
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
Apr. 25, 2015 04:00 AM EDT Reads: 1,349
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft w...
Apr. 25, 2015 04:00 AM EDT Reads: 2,365
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
Apr. 25, 2015 04:00 AM EDT Reads: 2,230
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Apr. 25, 2015 03:45 AM EDT Reads: 2,298
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Apr. 25, 2015 03:15 AM EDT Reads: 1,899
VoxImplant has announced full WebRTC support in the newest versions of its Android SDK and iOS SDK. The updated SDKs, which enable audio and video calls on mobile devices, are now compatible with the WebRTC standard to allow any mobile app to communicate with WebRTC-enabled browsers, including Google Chrome, Mozilla Firefox, Opera, and, when available, Microsoft Spartan. The WebRTC-updated SDKs represent VoxImplant's continued leadership in simplifying the development of real-time communications (RTC) services for app developers. VoxImplant (built by Zingaya, the real-time communication servi...
Apr. 25, 2015 02:45 AM EDT Reads: 2,202
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
Apr. 25, 2015 02:30 AM EDT Reads: 2,068
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
Apr. 25, 2015 02:15 AM EDT Reads: 2,791
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Apr. 25, 2015 02:00 AM EDT Reads: 1,981
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Apr. 25, 2015 02:00 AM EDT Reads: 3,571
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
Apr. 25, 2015 01:45 AM EDT Reads: 3,606