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Mobile technology takes direct mail personalisation to a new level

  • iAM™ (Interactive Advertising Mail) mobile technology officially launches
  • Combines the reach of direct mail with the power of the mobile web
  • Demographic and historical data creates dynamic, personalised offers and experiences
  • Experiential competition gives marketers insight and chance to win an exclusive Italian break
  • Exhibiting on Stand A196 at MarketingWeekLive June 25th/26th at Olympia

Harrogate, North Yorkshire, UK - 25 June 2014
Documobi's breakthrough iAM™ (interactive Advertising Mail) technology takes direct mail to an entirely new level of personalisation through dynamic, real-time mobile interaction.

Ideal for those creating medium to large run direct mail campaigns, it has the ability to make print work harder and smarter, without changing any normal direct mail production processes. And, although relatively new, iAM™ is already creating a stir in the marketplace.

Anton Group is one of Europe's largest direct marketing providers. Its creative partnering agency, Nutshell Creative Marketing, has developed iAM™-driven campaign concepts to show marketers how to deliver measureable ROI from Direct Mail. Malcolm Lane-Ley, the Group's Executive Chairman, was quick to spot the benefits for his clients;

"Marketers recognise the need to speak to consumers as individuals. A 'one size fits all' approach simply doesn't cut it anymore. But with direct mail it can often be difficult to achieve those levels of personalisation; iAM™ bridges that gap."

iAM™ requires no codes, tags or markers of any kind. It relies on a static piece of print combining with demographic and historical meta-data held to create dynamic, personalised landing pages when the user scans it with the brand app. In real-time, this presents unique offers and experiences based on location, time, purchase history, or any other relevant parameter in the database.

Recognising that "seeing is believing", Nutshell has created an experiential competition. Specifically aimed at the marketing audience, and with a main prize of an exclusive break to southern Italy, entrants will have the opportunity to engage with iAM™ themselves. To enter for a chance to win simply go to www.interactiveadvertisingmail.co.uk

About Documobi
Documobi Ltd is a technology company dedicated to linking print to the mobile-optimised web. It works with a number of well-known brands helping them leverage their existing customer base, engender loyalty and create "stickier" more profitable relationships. Documobi Ltd can be contacted on 07801 794629 or via [email protected]

About Nutshell
Nutshell combines creativity, strategy, talent and technology to create engaging communication that delivers a stronger brand experience and measurable return on investment.

Nutshell can be contacted on 01604 879900 or via [email protected].

About Anton
Anton is one of the largest print and direct marketing service providers in Europe. It combines its huge print capability with market insight and technology to deliver a complete marketing services offering. Anton can be contacted on 01268 491111 or via [email protected].

Source: RealWire

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RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

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