Welcome!

Mobile IoT Authors: Yeshim Deniz, Shelly Palmer, Liz McMillan, Ed Featherston, Carmen Gonzalez

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Linux Containers, Cloud Security, @DevOpsSummit

@CloudExpo: Article

SOASTA Expands RUM Solution to Include Mobile Consumers

Delivers multi-dimensional views of actual user behavior

SOASTA on Tuesday announced complete native app support with mPulse, its award-winning Real User Monitoring (RUM) solution, which now delivers multi-dimensional views of actual user behavior whether on mobile web, web or native mobile applications. Using the same advanced touch-tracking technology as SOASTA’s TouchTest, mPulse records precise mobile user gestures and actions to monitor native Apple iOS and Google Android mobile applications. Best of all, native app monitoring is delivered instantly, without long delays waiting for app store approval or re-certification.

mPulse custom dashboards instantly deliver targeted real user data (Photo: Business Wire)

mPulse custom dashboards instantly deliver targeted real user data (Photo: Business Wire)

“Mobility drives web and mobile commerce, and when customers wait, business suffers,” said Tom Lounibos, SOASTA CEO and co-founder. “SOASTA’s mPulse provides every byte of Real User performance data for web and mobile apps, not just a sample of data like other solutions, and now with the ability to quickly monitor native mobile apps and target alerts with the right information for the right person, our customers are provided real time power to make instant decisions about what is impacting their business.”

SOASTA has extended its proven RUM platform to empower mPulse with exclusive capabilities to make native app monitoring easier:

  • TouchMetrics allow correlated and targeted reporting and alerting on real users’ mobile app usage customized to what matters to individual businesses
  • TouchTimers enable setting measurements and thresholds on precise user gestures and actions in native and Mobile Web apps using real devices
  • Visually track mobile user access by mobile operating system, location and user experience

Regarding Mobile Analytics, Gartner Recommends:

  • “Use input from business stakeholders to establish benchmark metrics that align with business goals to measure the success of mobile app deployments.
  • Employ operational and performance analytics for all mobile apps to create a feedback loop that ensures constant iterating of the apps.
  • Apply mobile in-app-usage analytics to capture detailed mobile behaviors and patterns to drive enhancements.
  • Determine the optimal mix of analytics tools based upon the type and number of end users in order to maximize ROI without negatively impacting app performance.” 1

Know ALL of your Real Users – Mobile, Web and Native

Other monitoring products provide fixed views using data collected after the fact, failing to capture relevant information about actual users experiences. SOASTA’s mPulse delivers live, real-time user experience analytics with vivid, interactive dashboards. And now, enhanced role-based, contextual alerting and scorecards are sent via email and SMS text messages to app development, ecommerce, and executive leadership teams. Each team receives only the data and analytics relevant to its specific requirements, while visual monitor configuration eliminates writing code so choosing what to monitor is quick, easy and intuitive. Contextual data is delivered to the right team at the right time with fully customizable views based on what matters to them:

  • Application Development teams are provided constant and complete visibility to application performance and efficiency from the perspective of actual mobile and web users
  • VP’s of eCommerce are informed with live, interactive data about where their sites and mobile apps are making money and where improvements can be made to performance and reliability
  • Lines of Business (Marketing/Sales) can measure market effectiveness, customer conversion optimization and adjust pages based on optimal revenue capture
  • Executive Leadership is provided vivid, intuitive insight at all times about site uptime, user satisfaction, app performance and revenue optimization

Verify 3rd Party SLAs
With mPulse, monitoring what matters is made possible via SOASTA’s big data analytics. By providing a single information source that collects every byte of real user data to isolate the cause of slow pages and service outages, companies can closely track the performance of 3rd party services like ad networks, Content Delivery Networks (CDN’s), social media and other components that impact user satisfaction but are outside their direct control. The enhanced alerting and mobile support now make managing the Service Level Agreements (SLA’s) of these partner companies precise and conclusive with granular, complete data that can be organized and delivered in Custom SLA Views.

Benchmark your Competition
As a bonus, brand new competitive benchmarking delivered by mPulse partner SpeedCurve, offers a granular breakdown of competitor page performance, demonstrating to developers exactly how they can optimize their own apps to deliver the best user experience. SOASTA mPulse users will be provided unique daily insight to their top competitors and where to best optimize to stay ahead.

1 Source: Gartner, “Use Mobile Analytics to Increase Mobile App Engagement and Performance,” June 16, 2014

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@ThingsExpo Stories
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...