Click here to close now.

Welcome!

Wireless Authors: Liz McMillan, Elizabeth White, AppDynamics Blog, Carmen Gonzalez, Tim Hinds

Blog Feed Post

Alicanto’s Automated SMB Marketing Tool Forges Alliances; Joint Marketing Campaigns Help Business Owners Attract More Customers

Palo Alto, CA, June 17, 2014 --(PR.com)-- Alicanto, an automated online marketing tool, helps small-to-medium-sized businesses (SMBs) join forces with nearby merchants to produce professional joint marketing campaigns. The unique marketing tool is designed to assist merchants in pooling resources and teaming up to produce highly targeted marketing campaigns that can attract new business and increase revenue.

“Joint marketing is just one of the great SMB tools that Alicanto offers,” says Sharon Segev, Alicanto's CEO and Co-Founder. “Imagine how great it would be if you could easily invite other merchants in your area for a group marketing campaign to increase foot traffic. Now, let’s say you’re a local swimsuit store and you want to run a '4th of July' promotion. Nearby happens to be a party supply store, a bakery, and a convenience store. With Alicanto, you can send an invite online to the other three merchants to join you in a group '4th of July' promotion that can target all your combined customers. The campaign can be created within minutes at Alicanto.com and automatically sent out. Customer lists are never shared, so each retailer never sees their partners’ customers. And once the campaign runs, all customers will receive each individual offer from all the companies at once in the form of a postcard, text message, or email. And by pooling resources and sharing customer lists, every cooperating merchant will benefit from increased business.”

How Alicanto Works
Merchants simply register for free at Alicanto.com to set up an account. After inputting their clients’ basic data (name, phone number, email address, and physical address), retailers can instantly create marketing campaigns to promote new products, send birthday promotions, nurture clients, form group campaigns, and attract customers for special events. Alicanto has easy-to-use online templates to speed up the production process and it allows customers to conveniently upload their own graphics to spice-up their promotions. Once the campaign has been devised, merchants select the customers to send the campaign to, the date of the campaign, and the method of delivery: text, email, or physical postcard. After the “send” button has been pressed, Alicanto’s secure online system does the rest by delivering the promotions automatically.

Alicanto allows SMBs to create professional marketing campaigns quickly and easily at the push of a button. By offering a variety of streamlined marketing options, Alicanto assists merchants in building awareness and reducing the time it takes to market a product or service. With Alicanto’s social media integration, retailers can save time by automatically sending updates and promotions directly to Twitter and Facebook. In addition, merchants can monitor the success of each individual campaign, send targeted campaigns out to loyal customers, generate Google address maps, and effortlessly manage customer lists.

“Alicanto has been designed to be a virtual marketing assistant that is easy to use and a huge time saver,” says Noam Gordon, Alicanto’s Chief Marketing Officer. “You can use it to send direct mail postcards, automatically post tweets, develop targeted marketing campaigns in a few clicks, monitor existing campaigns, and join forces with local businesses. The actual results are SMBs have more time to run their businesses and spend much less time on marketing. Yet by using Alicanto, merchants can quickly create professional marketing campaigns, produce more repeat business, retain customers, and dramatically grow their businesses.”

"Chambers of Commerce, clubs, gilds, and associations across the board have been craving the tools that Alicanto delivers for years, but have lacked the technological skills to create it on their own," said Mr. Segev. "We have finally developed a solid, worthwhile system that helps smaller organizations compete with the bigger players. One of Alicanto’s many useful tools is its automated direct mail feature that allows businesses to send promotional postcards directly to customers. Our secure cloud-based service prints postcards on-demand so there is no inventory and no post office to deal with. Simply create the postcard online at Alicanto.com, decide who and when to send it to and boom! We will automatically print and have your cards delivered when and where you want them. That alone is a massive time saver for small businesses and truly levels the playing field!"

Alicanto has been expanding its customer base by partnering with companies that offer tools to help SMBs attract new business. Currently, over 100,000 merchants have access to Alicanto on Shopify® alone. Whether using Alicanto inside enterprise applications like SalesForce® and QuickBooks®, with retail point-of-sales (POS) systems, online at Alicanto.com, or via Alicanto’s smartphone app; retailers have various ways to access Alicanto and can now more easily send promotional messages to build awareness and ultimately increase revenue.

Based in Palo Alto, Alicanto has spent the last three years helping Northern California businesses create targeted marketing campaigns and has been expanding nationally as well as overseas. Alicanto’s U.S. and international clients include fashion boutiques like Ruti and Jigsaw London, multinational telecom SingTel, and Canada’s Glacier Media Group. For more information, please visit Alicanto.com or the company’s YouTube channel.

About Alicanto
Alicanto is an online service that delivers automated print and digital marketing promotions for small-to-medium sized businesses. Its Cloud-based birthday marketing system is fully automated, highly secure, and compliant with the Children's Online Privacy Protection Act (COPPA). The privately held company is headquartered in Palo Alto, California and has an R&D office in Tel Aviv, Israel. Alicanto was founded in 2011 by a team of veteran entrepreneurs with deep experience bridging technology and marketing. Alicanto’s emphasis on data security was instilled by the company’s founding investor, Shlomo Kramer, a respected Israeli network security leader and enterprise visionary. Mr. Kramer is the co-founder of Check Point Software Technologies, Palo Alto Networks, and Imperva. In addition to Alicanto, he is an angel investor in a number of enterprise software companies.

Intro video is here: https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Alicanto is a trademark of Alicanto, Inc., all rights reserved. Facebook, Google, QuickBooks, SalesForce, Shopify, Twitter, and YouTube are registered trademarks of their respective companies.

Alicanto
2102 Old Pagemill Rd Palo Alto, CA 94304
Mr. Noam Gordon
CMO & Co-Founder
Alicanto
Tel: +1 (800) 600-4097
E-mail: [email protected]
Website: http://www.alicanto.com

Contact Information:
Alicanto
Noam Gordon
1 (800) 600-409
Contact via Email
alicanto.com
https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Read the full story here: http://www.pr.com/press-release/564803

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

@ThingsExpo Stories
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...