Welcome!

Wireless Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Bernard Golden

Blog Feed Post

Alicanto’s Automated SMB Marketing Tool Forges Alliances; Joint Marketing Campaigns Help Business Owners Attract More Customers

Palo Alto, CA, June 17, 2014 --(PR.com)-- Alicanto, an automated online marketing tool, helps small-to-medium-sized businesses (SMBs) join forces with nearby merchants to produce professional joint marketing campaigns. The unique marketing tool is designed to assist merchants in pooling resources and teaming up to produce highly targeted marketing campaigns that can attract new business and increase revenue.

“Joint marketing is just one of the great SMB tools that Alicanto offers,” says Sharon Segev, Alicanto's CEO and Co-Founder. “Imagine how great it would be if you could easily invite other merchants in your area for a group marketing campaign to increase foot traffic. Now, let’s say you’re a local swimsuit store and you want to run a '4th of July' promotion. Nearby happens to be a party supply store, a bakery, and a convenience store. With Alicanto, you can send an invite online to the other three merchants to join you in a group '4th of July' promotion that can target all your combined customers. The campaign can be created within minutes at Alicanto.com and automatically sent out. Customer lists are never shared, so each retailer never sees their partners’ customers. And once the campaign runs, all customers will receive each individual offer from all the companies at once in the form of a postcard, text message, or email. And by pooling resources and sharing customer lists, every cooperating merchant will benefit from increased business.”

How Alicanto Works
Merchants simply register for free at Alicanto.com to set up an account. After inputting their clients’ basic data (name, phone number, email address, and physical address), retailers can instantly create marketing campaigns to promote new products, send birthday promotions, nurture clients, form group campaigns, and attract customers for special events. Alicanto has easy-to-use online templates to speed up the production process and it allows customers to conveniently upload their own graphics to spice-up their promotions. Once the campaign has been devised, merchants select the customers to send the campaign to, the date of the campaign, and the method of delivery: text, email, or physical postcard. After the “send” button has been pressed, Alicanto’s secure online system does the rest by delivering the promotions automatically.

Alicanto allows SMBs to create professional marketing campaigns quickly and easily at the push of a button. By offering a variety of streamlined marketing options, Alicanto assists merchants in building awareness and reducing the time it takes to market a product or service. With Alicanto’s social media integration, retailers can save time by automatically sending updates and promotions directly to Twitter and Facebook. In addition, merchants can monitor the success of each individual campaign, send targeted campaigns out to loyal customers, generate Google address maps, and effortlessly manage customer lists.

“Alicanto has been designed to be a virtual marketing assistant that is easy to use and a huge time saver,” says Noam Gordon, Alicanto’s Chief Marketing Officer. “You can use it to send direct mail postcards, automatically post tweets, develop targeted marketing campaigns in a few clicks, monitor existing campaigns, and join forces with local businesses. The actual results are SMBs have more time to run their businesses and spend much less time on marketing. Yet by using Alicanto, merchants can quickly create professional marketing campaigns, produce more repeat business, retain customers, and dramatically grow their businesses.”

"Chambers of Commerce, clubs, gilds, and associations across the board have been craving the tools that Alicanto delivers for years, but have lacked the technological skills to create it on their own," said Mr. Segev. "We have finally developed a solid, worthwhile system that helps smaller organizations compete with the bigger players. One of Alicanto’s many useful tools is its automated direct mail feature that allows businesses to send promotional postcards directly to customers. Our secure cloud-based service prints postcards on-demand so there is no inventory and no post office to deal with. Simply create the postcard online at Alicanto.com, decide who and when to send it to and boom! We will automatically print and have your cards delivered when and where you want them. That alone is a massive time saver for small businesses and truly levels the playing field!"

Alicanto has been expanding its customer base by partnering with companies that offer tools to help SMBs attract new business. Currently, over 100,000 merchants have access to Alicanto on Shopify® alone. Whether using Alicanto inside enterprise applications like SalesForce® and QuickBooks®, with retail point-of-sales (POS) systems, online at Alicanto.com, or via Alicanto’s smartphone app; retailers have various ways to access Alicanto and can now more easily send promotional messages to build awareness and ultimately increase revenue.

Based in Palo Alto, Alicanto has spent the last three years helping Northern California businesses create targeted marketing campaigns and has been expanding nationally as well as overseas. Alicanto’s U.S. and international clients include fashion boutiques like Ruti and Jigsaw London, multinational telecom SingTel, and Canada’s Glacier Media Group. For more information, please visit Alicanto.com or the company’s YouTube channel.

About Alicanto
Alicanto is an online service that delivers automated print and digital marketing promotions for small-to-medium sized businesses. Its Cloud-based birthday marketing system is fully automated, highly secure, and compliant with the Children's Online Privacy Protection Act (COPPA). The privately held company is headquartered in Palo Alto, California and has an R&D office in Tel Aviv, Israel. Alicanto was founded in 2011 by a team of veteran entrepreneurs with deep experience bridging technology and marketing. Alicanto’s emphasis on data security was instilled by the company’s founding investor, Shlomo Kramer, a respected Israeli network security leader and enterprise visionary. Mr. Kramer is the co-founder of Check Point Software Technologies, Palo Alto Networks, and Imperva. In addition to Alicanto, he is an angel investor in a number of enterprise software companies.

Intro video is here: https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Alicanto is a trademark of Alicanto, Inc., all rights reserved. Facebook, Google, QuickBooks, SalesForce, Shopify, Twitter, and YouTube are registered trademarks of their respective companies.

Alicanto
2102 Old Pagemill Rd Palo Alto, CA 94304
Mr. Noam Gordon
CMO & Co-Founder
Alicanto
Tel: +1 (800) 600-4097
E-mail: [email protected]
Website: http://www.alicanto.com

Contact Information:
Alicanto
Noam Gordon
1 (800) 600-409
Contact via Email
alicanto.com
https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Read the full story here: http://www.pr.com/press-release/564803

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

@ThingsExpo Stories

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.