Welcome!

Wireless Authors: Liz McMillan, Elizabeth White, Srinivasan Sundara Rajan, Pat Romanski, Kevin Benedict

Blog Feed Post

Alicanto’s Automated SMB Marketing Tool Forges Alliances; Joint Marketing Campaigns Help Business Owners Attract More Customers

Palo Alto, CA, June 17, 2014 --(PR.com)-- Alicanto, an automated online marketing tool, helps small-to-medium-sized businesses (SMBs) join forces with nearby merchants to produce professional joint marketing campaigns. The unique marketing tool is designed to assist merchants in pooling resources and teaming up to produce highly targeted marketing campaigns that can attract new business and increase revenue.

“Joint marketing is just one of the great SMB tools that Alicanto offers,” says Sharon Segev, Alicanto's CEO and Co-Founder. “Imagine how great it would be if you could easily invite other merchants in your area for a group marketing campaign to increase foot traffic. Now, let’s say you’re a local swimsuit store and you want to run a '4th of July' promotion. Nearby happens to be a party supply store, a bakery, and a convenience store. With Alicanto, you can send an invite online to the other three merchants to join you in a group '4th of July' promotion that can target all your combined customers. The campaign can be created within minutes at Alicanto.com and automatically sent out. Customer lists are never shared, so each retailer never sees their partners’ customers. And once the campaign runs, all customers will receive each individual offer from all the companies at once in the form of a postcard, text message, or email. And by pooling resources and sharing customer lists, every cooperating merchant will benefit from increased business.”

How Alicanto Works
Merchants simply register for free at Alicanto.com to set up an account. After inputting their clients’ basic data (name, phone number, email address, and physical address), retailers can instantly create marketing campaigns to promote new products, send birthday promotions, nurture clients, form group campaigns, and attract customers for special events. Alicanto has easy-to-use online templates to speed up the production process and it allows customers to conveniently upload their own graphics to spice-up their promotions. Once the campaign has been devised, merchants select the customers to send the campaign to, the date of the campaign, and the method of delivery: text, email, or physical postcard. After the “send” button has been pressed, Alicanto’s secure online system does the rest by delivering the promotions automatically.

Alicanto allows SMBs to create professional marketing campaigns quickly and easily at the push of a button. By offering a variety of streamlined marketing options, Alicanto assists merchants in building awareness and reducing the time it takes to market a product or service. With Alicanto’s social media integration, retailers can save time by automatically sending updates and promotions directly to Twitter and Facebook. In addition, merchants can monitor the success of each individual campaign, send targeted campaigns out to loyal customers, generate Google address maps, and effortlessly manage customer lists.

“Alicanto has been designed to be a virtual marketing assistant that is easy to use and a huge time saver,” says Noam Gordon, Alicanto’s Chief Marketing Officer. “You can use it to send direct mail postcards, automatically post tweets, develop targeted marketing campaigns in a few clicks, monitor existing campaigns, and join forces with local businesses. The actual results are SMBs have more time to run their businesses and spend much less time on marketing. Yet by using Alicanto, merchants can quickly create professional marketing campaigns, produce more repeat business, retain customers, and dramatically grow their businesses.”

"Chambers of Commerce, clubs, gilds, and associations across the board have been craving the tools that Alicanto delivers for years, but have lacked the technological skills to create it on their own," said Mr. Segev. "We have finally developed a solid, worthwhile system that helps smaller organizations compete with the bigger players. One of Alicanto’s many useful tools is its automated direct mail feature that allows businesses to send promotional postcards directly to customers. Our secure cloud-based service prints postcards on-demand so there is no inventory and no post office to deal with. Simply create the postcard online at Alicanto.com, decide who and when to send it to and boom! We will automatically print and have your cards delivered when and where you want them. That alone is a massive time saver for small businesses and truly levels the playing field!"

Alicanto has been expanding its customer base by partnering with companies that offer tools to help SMBs attract new business. Currently, over 100,000 merchants have access to Alicanto on Shopify® alone. Whether using Alicanto inside enterprise applications like SalesForce® and QuickBooks®, with retail point-of-sales (POS) systems, online at Alicanto.com, or via Alicanto’s smartphone app; retailers have various ways to access Alicanto and can now more easily send promotional messages to build awareness and ultimately increase revenue.

Based in Palo Alto, Alicanto has spent the last three years helping Northern California businesses create targeted marketing campaigns and has been expanding nationally as well as overseas. Alicanto’s U.S. and international clients include fashion boutiques like Ruti and Jigsaw London, multinational telecom SingTel, and Canada’s Glacier Media Group. For more information, please visit Alicanto.com or the company’s YouTube channel.

About Alicanto
Alicanto is an online service that delivers automated print and digital marketing promotions for small-to-medium sized businesses. Its Cloud-based birthday marketing system is fully automated, highly secure, and compliant with the Children's Online Privacy Protection Act (COPPA). The privately held company is headquartered in Palo Alto, California and has an R&D office in Tel Aviv, Israel. Alicanto was founded in 2011 by a team of veteran entrepreneurs with deep experience bridging technology and marketing. Alicanto’s emphasis on data security was instilled by the company’s founding investor, Shlomo Kramer, a respected Israeli network security leader and enterprise visionary. Mr. Kramer is the co-founder of Check Point Software Technologies, Palo Alto Networks, and Imperva. In addition to Alicanto, he is an angel investor in a number of enterprise software companies.

Intro video is here: https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Alicanto is a trademark of Alicanto, Inc., all rights reserved. Facebook, Google, QuickBooks, SalesForce, Shopify, Twitter, and YouTube are registered trademarks of their respective companies.

Alicanto
2102 Old Pagemill Rd Palo Alto, CA 94304
Mr. Noam Gordon
CMO & Co-Founder
Alicanto
Tel: +1 (800) 600-4097
E-mail: [email protected]
Website: http://www.alicanto.com

Contact Information:
Alicanto
Noam Gordon
1 (800) 600-409
Contact via Email
alicanto.com
https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Read the full story here: http://www.pr.com/press-release/564803

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

@ThingsExpo Stories
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by mining large volumes of unstructured data, and how data tracking delivers uptime when it matters most.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...