Welcome!

Mobile IoT Authors: Elizabeth White, Liz McMillan, Scott Allen, Chris Kocher, Sematext Blog

Blog Feed Post

Alicanto’s Automated SMB Marketing Tool Forges Alliances; Joint Marketing Campaigns Help Business Owners Attract More Customers

Palo Alto, CA, June 17, 2014 --(PR.com)-- Alicanto, an automated online marketing tool, helps small-to-medium-sized businesses (SMBs) join forces with nearby merchants to produce professional joint marketing campaigns. The unique marketing tool is designed to assist merchants in pooling resources and teaming up to produce highly targeted marketing campaigns that can attract new business and increase revenue.

“Joint marketing is just one of the great SMB tools that Alicanto offers,” says Sharon Segev, Alicanto's CEO and Co-Founder. “Imagine how great it would be if you could easily invite other merchants in your area for a group marketing campaign to increase foot traffic. Now, let’s say you’re a local swimsuit store and you want to run a '4th of July' promotion. Nearby happens to be a party supply store, a bakery, and a convenience store. With Alicanto, you can send an invite online to the other three merchants to join you in a group '4th of July' promotion that can target all your combined customers. The campaign can be created within minutes at Alicanto.com and automatically sent out. Customer lists are never shared, so each retailer never sees their partners’ customers. And once the campaign runs, all customers will receive each individual offer from all the companies at once in the form of a postcard, text message, or email. And by pooling resources and sharing customer lists, every cooperating merchant will benefit from increased business.”

How Alicanto Works
Merchants simply register for free at Alicanto.com to set up an account. After inputting their clients’ basic data (name, phone number, email address, and physical address), retailers can instantly create marketing campaigns to promote new products, send birthday promotions, nurture clients, form group campaigns, and attract customers for special events. Alicanto has easy-to-use online templates to speed up the production process and it allows customers to conveniently upload their own graphics to spice-up their promotions. Once the campaign has been devised, merchants select the customers to send the campaign to, the date of the campaign, and the method of delivery: text, email, or physical postcard. After the “send” button has been pressed, Alicanto’s secure online system does the rest by delivering the promotions automatically.

Alicanto allows SMBs to create professional marketing campaigns quickly and easily at the push of a button. By offering a variety of streamlined marketing options, Alicanto assists merchants in building awareness and reducing the time it takes to market a product or service. With Alicanto’s social media integration, retailers can save time by automatically sending updates and promotions directly to Twitter and Facebook. In addition, merchants can monitor the success of each individual campaign, send targeted campaigns out to loyal customers, generate Google address maps, and effortlessly manage customer lists.

“Alicanto has been designed to be a virtual marketing assistant that is easy to use and a huge time saver,” says Noam Gordon, Alicanto’s Chief Marketing Officer. “You can use it to send direct mail postcards, automatically post tweets, develop targeted marketing campaigns in a few clicks, monitor existing campaigns, and join forces with local businesses. The actual results are SMBs have more time to run their businesses and spend much less time on marketing. Yet by using Alicanto, merchants can quickly create professional marketing campaigns, produce more repeat business, retain customers, and dramatically grow their businesses.”

"Chambers of Commerce, clubs, gilds, and associations across the board have been craving the tools that Alicanto delivers for years, but have lacked the technological skills to create it on their own," said Mr. Segev. "We have finally developed a solid, worthwhile system that helps smaller organizations compete with the bigger players. One of Alicanto’s many useful tools is its automated direct mail feature that allows businesses to send promotional postcards directly to customers. Our secure cloud-based service prints postcards on-demand so there is no inventory and no post office to deal with. Simply create the postcard online at Alicanto.com, decide who and when to send it to and boom! We will automatically print and have your cards delivered when and where you want them. That alone is a massive time saver for small businesses and truly levels the playing field!"

Alicanto has been expanding its customer base by partnering with companies that offer tools to help SMBs attract new business. Currently, over 100,000 merchants have access to Alicanto on Shopify® alone. Whether using Alicanto inside enterprise applications like SalesForce® and QuickBooks®, with retail point-of-sales (POS) systems, online at Alicanto.com, or via Alicanto’s smartphone app; retailers have various ways to access Alicanto and can now more easily send promotional messages to build awareness and ultimately increase revenue.

Based in Palo Alto, Alicanto has spent the last three years helping Northern California businesses create targeted marketing campaigns and has been expanding nationally as well as overseas. Alicanto’s U.S. and international clients include fashion boutiques like Ruti and Jigsaw London, multinational telecom SingTel, and Canada’s Glacier Media Group. For more information, please visit Alicanto.com or the company’s YouTube channel.

About Alicanto
Alicanto is an online service that delivers automated print and digital marketing promotions for small-to-medium sized businesses. Its Cloud-based birthday marketing system is fully automated, highly secure, and compliant with the Children's Online Privacy Protection Act (COPPA). The privately held company is headquartered in Palo Alto, California and has an R&D office in Tel Aviv, Israel. Alicanto was founded in 2011 by a team of veteran entrepreneurs with deep experience bridging technology and marketing. Alicanto’s emphasis on data security was instilled by the company’s founding investor, Shlomo Kramer, a respected Israeli network security leader and enterprise visionary. Mr. Kramer is the co-founder of Check Point Software Technologies, Palo Alto Networks, and Imperva. In addition to Alicanto, he is an angel investor in a number of enterprise software companies.

Intro video is here: https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Alicanto is a trademark of Alicanto, Inc., all rights reserved. Facebook, Google, QuickBooks, SalesForce, Shopify, Twitter, and YouTube are registered trademarks of their respective companies.

Alicanto
2102 Old Pagemill Rd Palo Alto, CA 94304
Mr. Noam Gordon
CMO & Co-Founder
Alicanto
Tel: +1 (800) 600-4097
E-mail: [email protected]
Website: http://www.alicanto.com

Contact Information:
Alicanto
Noam Gordon
1 (800) 600-409
Contact via Email
alicanto.com
https://www.youtube.com/watch?v=DseueKsepOk&list=PL437578367BE8D748

Read the full story here: http://www.pr.com/press-release/564803

Press Release Distributed by PR.com

Read the original blog entry...

More Stories By PR.com Newswire

PR.com is a unique website where companies can promote literally everything about their business and/or organization in a one-stop, all inclusive business marketplace. A cross between a public relations and advertising entity, PR.com is a directory of businesses, products and services, jobs and dynamic articles that include exclusive celebrity interviews. In addition, PR.com is one of the most effective and widely used press release distribution services on the Internet. With a full PR.com company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information. PR.com offers the best advantages of the Internet on one website.

@ThingsExpo Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...