Welcome!

Mobile IoT Authors: Carmen Gonzalez, Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White

Blog Feed Post

O’Connor Marketing: How does direct marketing fit into the cross channel marketing?

Tuesday 17 June, 2014
With cross-channel marketing becoming increasingly important in today’s customer-centric environment,  O’Connor Marketing reveal how their direct marketing solution fits into their clients overall marketing strategies. The key to effective cross channel marketing is in the consistency of the messaging and brand control. Without consistent cross-channel efforts a marketing campaign is sure to be less efficient and even confusing to customers. Sydney-based outsourced sales and marketing firm O’Connor Marketing understand the importance of brand management and with their direct marketing expertise and agile approach are fast becoming the company of choice for their face-to-face marketing solutions. ‘We pride ourselves on our innovative campaign strategies and phenomenal results but most importantly our ability to develop tailored marketing campaigns that are in line with our client’s broader marketing activity, both on and offline’ says  Ronan O’Connor , Managing Director of O’Connor Marketing. O’Connor Marketing specialises in customer acquisitions through events marketing, promotional, and business-to-business campaigns, and providing clients with a professional and personalised marketing solution that is parallel to none. ‘At the core of any successful marketing strategy is the need to maintain the brand across all channels. Our success lies in our ability to look at the bigger picture and work in partnership with our clients to create a direct marketing solution that compliments their other activities whilst delivering greater customer loyalty and revenue growth’ says Ronan O’Connor MD of O’Connor Marketing. About O’Connor Marketing:  http://oconnormarketing.com.au/about-us/ When properly executed, a cross-channel marketing campaign allows businesses to deliver on their brand promise, identify high-value customers and improve the overall customer experience. ‘As a direct marketing firm, we play a very important role. We are the ones interacting with potential customers on a daily basis, we are essentially the face of the company and as such gain valuable insight into clients overall marketing activity which can then be used to improve our approach and achieve even greater results’ says Ronan O’Connor of O’Connor Marketing. O’Connor Marketing is a provider of strategic business solutions to the telecom, energy and non-profit industries. The firm provide clients with pragmatic advice across domestic and global markets. O’Connor Marketing’s services include the development and implementation of strategic business plans, delivering a measurable benefit to clients. As a direct marketing firm they have over 6 years of experience in an international market servicing top brands. Their marketing consultants are highly knowledgeable and result-orientated.


Distributed by http://www.pressat.co.uk/

Read the original blog entry...

IoT & Smart Cities Stories
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...